|GP Bullhound announces its investment in Partnerize, the leading provider of partner marketing software for global brands, in a $9MM round|
|The proceeds will be used for additional sales and marketing expansion and support further growth and development of a global partner ecosystem centred on the company’s SaaS partner management platform.
Partnerize joins existing GP Bullhound portfolio companies, including Slack, Spotify, Unity and Tradeshift, on the list of fast-growing, global businesses.
“GP Bullhound has been a great advocate for us over the years and they share our belief in the potential for partnerships at global scale,” said Mal Cowley, Partnerize Co-founder and CEO. “This additional funding enables us to invest aggressively in our platform, further expanding our technological lead, as we make partnerships a central component of every marketer’s strategy. It also enables us to invest in acquiring new customers, which in turn adds new partner relationships.”
Hugh Campbell, Managing Partner of GP Bullhound said: “We are excited to back Partnerize in its next stage of growth. Having known Mal and the team for many years, we have seen the business going from strength to strength. The company was able to build a strong and sustainable competitive advantage on the back of a long list of blue-chip customers, who have successfully on-boarded their partners onto the platform and are now in direct control of their own marketing campaigns”.
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