Bethesda, Maryland –November 29, 2017 – Mytonomy, a leader in provider driven patient experience solutions to improve patient outcomes, announced it is closing a $7M Series-A funding round, including an investment from Philips, a global leader in health technology.

“Philips brings an extensive track record in consumer health and professional healthcare in key areas that align with Mytonomy’s growth, such as cardiology, oncology, imaging, mother/child care and population health. Philips is a value-add investor as we scale our Patient Experience Cloud business. We are thrilled to have members of the Philips Health Technology Ventures team join our board as they bring decades of healthcare industry and software execution expertise,” said Anjali Kataria, CEO of Mytonomy.

“Mytonomy’s software platform drives multiple benefits for many stakeholders in the provider environment, simultaneously; we drive longitudinal patient activation, improve patient, family and staff satisfaction, decrease labor costs, and increase top-line growth by delivering a significantly better, data-driven, personalized patient experience across the entire care continuum,” said Kataria.

“The results that Mytonomy and its founders have achieved in recent years are very impressive,” said Rich Wilmot, head of Philips Health Technology Ventures. “Their innovative product has strong traction in the market as hospitals achieve very high patient satisfaction from patients who use Mytonomy’s cloud-based patient education system. Moreover, Philips and Mytonomy share a joint vision of marrying unique data sets such as patient-reported outcomes and clinical metrics to drive better clinical outcomes, while enhancing the patient experience, and driving down inefficiencies and cost. We look forward to teaming up with Mytonomy to help grow the business, and ultimately forge a productive partnership path for the two companies.”

Other notable investors include MedStar Health and Super Angels such as George John, co-founder of Rocket Fuel and an AI thought leader, and Gokul Rajaram, Head of Product for Square and a former Facebook and Google executive.

Mytonomy seamlessly spans pre-procedure, pre-arrival, in-patient, discharge, at home, and ambulatory care with a consumer like experience that is both high-tech and high-touch increasing labor efficiency of staff. “Nurses call Mytonomy their virtual assistant,” said Kataria.

“Like popular consumer video streaming services, Mytonomy delivers personalized content directly to patients on any device throughout their care journey,” said Vinay Bhargava, Mytonomy’s Co-founder and President. “Bringing user-centric design principles to healthcare has led to very high patient usage across all major demographics and is delivering a fantastic, tailored patient experience for each patient,” he said.

The patient experience is of paramount importance to the healthcare industry.  Gartner’s 2017 report “The Future of Experience in Healthcare Demands a Consumer-Aligned Collaborative Ecosystem”*, includes the following observations:

• Sixty-one percent of U.S. integrated delivery systems (IDSs) now have a senior executive specifically charged with accountability for the patient experience.
• The experiences that consumers have in healthcare — positive or negative — influence their future decisions when navigating the healthcare system and their personal health behaviors. These decisions are powerful determinants of health outcomes and medical costs.

 

*Gartner, “The Future of Experience in Healthcare Demands a Consumer-Aligned Collaborative Ecosystem,” Jeff Cribbs, Mark E. Gilbert, 28 April 2017.

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