Funds advised by Apax Partners complete the acquisition of Trade Me

Apax

New York and Wellington, New Zealand, May 8, 2019: Funds advised by Apax Partners (the “Apax Funds”), alongside certain co-investors, today announced the completion of the acquisition of 100% of the issued share capital of Trade Me Group Limited for NZ$6.45 per share. The transaction, which values Trade Me at c.NZ$2.56bn (c.US$1.7bn [1]), was unanimously supported by the Board of the company and received strong approval from shareholders.

Founded in 1999, Trade Me is the leading online marketplace and classified advertising platform in New Zealand. The company connects buyers and sellers across its leading vertical marketplaces for automobiles, property, and jobs as well as offering auctions and fixed-priced sales for new and used goods in its horizontal marketplace. Today the business employs over 600 people and is the fourth most visited website in New Zealand with approximately 1.8m visits each day and 7m listings.

Last month, Trade Me announced the appointment of Anders Skoe as Chief Executive Officer who will commence his role in July 2019. Anders brings extensive experience in the digital marketplace sector through his current position as CEO of Finn.no, a similar marketplace and classifieds business to Trade Me operating in Norway. He is also Executive Vice-President of Nordic Marketplaces at Schibsted, the global media group, in which Anders’ responsibilities comprise overseeing Finn.no alongside leading Swedish and Finnish digital marketplace sites Blocket.se and Tori.fi.

Current Trade Me CEO Jon Macdonald will continue in his role until Anders joins and assumes responsibilities. Jon had planned to leave Trade Me at the end of 2018, but at the request of the Board of the company he agreed to stay on while the Apax transaction was pending and to ensure a smooth transition to a new CEO. Jon will subsequently continue to play an important role in the business as a Non-Executive Director.

Mitch Truwit, Co-Chief Executive Officer of Apax Partners, said: “We are excited to partner with Trade Me; the clear leader in its market and one of New Zealand’s most-loved and recognised brands. We look forward to leveraging Apax’s significant experience, gained from other leading digital marketplace businesses around the world, to support management in delivering the company’s next phase of growth. We welcome Anders’ appointment and look forward to benefiting from his strategic insights, along with those of the existing Trade Me team, in the years to come.”

Anders Skoe, incoming Chief Executive Officer of Trade Me, said: “I am delighted to join the team at Trade Me, who have developed the company into a household name in New Zealand. I look forward to using my background and experience to build on Trade Me’s success to date and take the business to even greater heights. I’m also excited to be working with Apax who have an enviable reputation investing in this space.”

Jon Macdonald, current Chief Executive Officer of Trade Me, said “It’s fantastic that Anders is taking on the CEO role here in New Zealand, particularly given his strong experience in leading such a closely comparable business in a similar market. I wish him all the very best, and in my new governance role I’m looking forward to playing a small part in Trade Me’s continued success.”

The Apax Funds have a strong track record investing in digital marketplace businesses, combining extensive digital investment expertise with deep operational value-add. The investment in Trade Me is the eighth for the Apax Funds in this sub-sector. Previous investments include Auto Trader in the UK, Trader Corporation in Canada, Boats Group in the US, Idealista in Spain, and SoYoung and SouFun in China.

[1] Based on FX rates as at 31 Dec 2018.

About Trade Me

Trade Me (www.trademe.co.nz) is the leading online marketplace and classified advertising platform in New Zealand.

About Apax Partners

Apax Partners is a leading global private equity advisory firm. Over its more than 40-year history, Apax Partners has raised and advised funds with aggregate commitments of c.$50 billion. The Apax Funds invest in companies across four global sectors of Tech & Telco, Services, Healthcare and Consumer. These funds provide long-term equity financing to build and strengthen world-class companies. For more information see: www.apax.com.

Media Contacts: 

For Trade Me

Logan Mudge, Trade Me | +64 27 477 9486 | logan@trademe.co.nz

For Apax Partners

Global Media: Andrew Kenny, Apax | +44 20 7 872 6371 | andrew.kenny@apax.com

NZ Media: Geoff Senescall / Barry Akers, Senescall Akers | +64 21 481234 / +64 21 571234 309 5659 | senescall@senescallakers.co.nz / akers@senescallakers.co.nz

USA Media: Todd Fogarty, Kekst | +1 212-521 4854 | todd.fogarty@kekst.com

UK Media: Matthew Goodman / James Madsen, Greenbrook | +44 20 7952 2000 | apax@greenbrookpr.com

Notes to Editors:

London-headquartered Apax Partners (www.apax.com), and Paris-headquartered Apax Partners (www.apax.fr) had a shared history but are separate, independent private equity firms.

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t: +44 20 7872 6300
andrew.kenny@apax.comGreenbrook Communications
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Data is the new gold: Announcing our investment in Adverity!

Felix Capital

Everyone universally agrees that data is the new gold. Virtually every single company we come across wants to become more data-driven, as they recognise that data is key to unlocking more customer value and becoming more efficient and effective. This is especially true for marketers, who are dealing with large amounts of data and increasing complexity of the marketing stack. We have spent a long time at Felix trying to understand technologies that are being created to help marketers handle this complexity, and today we are so pleased to announce that we have led a €11 million series B round of funding in Adverity, Vienna-based marketing data intelligence platform. We are also extremely excited to be joined on this journey by existing investors in Adverity, Mangrove, Speedinvest, 42 Capital and AWS Grunderfonds, and new investors, SAP.io and Sapphire Ventures.

Adverity displays so many characteristics of what we love at Felix!

Mission-driven founders with big ideas and global ambitions

At Felix we are extremely founder-driven, aiming to back mission-led founders with big ideas and global ambitions. Adverity was founded by exactly these kinds of founders. When Alex, Martin and Andreas founded Adverity in 2015, they recognised companies’ increasing desire to be data driven, while being confronted with an ever-growing number of channels through which to collect customer data. They experienced many of these pain points themselves, and they set out to create a technology that would help companies tackle this data complexity and revolutionise data-driven marketing.

Andreas, Martin and Alex: on a mission to change the way marketers collect and use data!

Laser focus on product as key to winning customers

As tech investors we know that product is everything, and having a strong focus on product excellence is what differentiates winning companies. Adverity’s laser focus on product was palpable when we had our first product demo and we continued building greater conviction on product especially after talking to many enthusiastic customers!

Adverity has developed two main products, DataTap, which automates the integration of data, and Insight, which also harmonises and integrates data, presenting it via easy-to-interpret dashboards and interfaces. Much of the hard work of data analysis that marketing professionals previously struggled to master is now automated and easy. Marketers can see data from different platforms alongside each other in a glance. Brands benefit from greater flexibility, aided in no small part by a general shift to faster, more efficient cloud systems. Put simply, Adverity is making data analysis more nimble, reliable, responsive and productive.

Building a global business from Austria

We’ve been so impressed by the team’s execution, doing a lot with little. The business has grown from its home base in Austria, opening an office in the UK in 2018 and winning global customers, including in the US, where they plan to open an office in the near future. Adverity now boasts dozens of customers across the world, including IKEA, Runtastic, Essity, Reprise Media, OMD, Mindshare and Omnicom. The company has grown rapidly and more than doubled revenues in 2018, adding loyal customers at a rapid pace. This growth has been achieved extremely capital efficiently, with “magic numbers” that are truly magical!

Operating in a market with strong growth trends

The market Adverity operates in is set to continue growing quickly. More marketers are relying on marketing technology, with CMOs now devoting 29% of their budget to martech, according to the latest Gartner CMO Spend Survey, up from 22% the year before. This creates a tremendous opportunity for Adverity to help more customers to manage data complexity and truly understand their marketing investment. No wonder that two of the most important themes for us at Felix are “power of data” and “tech-enablement of CMO” — we are very passionate about these two themes!

Since many of the companies in Felix Capital’s portfolio are consumer-facing, relying on data to understand and serve their customers, the synergy with Adverity was clear to us from the beginning. We are also huge believers in technology’s ability to help companies build better consumer propositions in general, and this has been the thesis behind many of our B2B investments such as OlapicMiraklYoobic and Unmade. We are also excited to back an Austrian business, our first investment in the country, and look forward to supporting the team’s continued success in the years to come!

Sasha and the Felix team

 

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GP Bullhound advises Dudnyk on its sale to Fishawack

Gp Bullhound

GP Bullhound acted as exclusive financial advisor to Dudnyk, a Philadelphia-based healthcare marketing communications agency, on its sale to the Fishawack Group of Companies, one of the world’s leading independent healthcare communication specialists, based in Manchester, UK.

Independently owned for the past 25 years, Dudnyk is an award-winning, full-service agency that specializes in creating insight-driven, authentic brand experiences that unite specialty physicians and their patients.

Dudnyk President, Christopher Tobias, commented: “By joining forces with Fishawack, Dudnyk will be able to offer clients an even stronger service offering, including expertise in additional verticals like scientific communications and medical education. We are also excited to further expand our global capabilities, both commercially and medically, for our clients who operate on a scale outside of the US.”

Oliver Schweitzer, Executive Director at GP Bullhound, commented: “Dudnyk combines strategic, scientific and highly creative capabilities to bring to market life-changing brands and serve clients in the biotech, pharmaceutical, and medical device industries. We are delighted to have advised Dudnyk and to have helped them find the ideal partner for the next phase of growth.”

The transaction is further testament to GP Bullhound’s expertise in advising category leaders in the Digital and Marketing Services sectors, with more than 20 transactions completed in the last 24 months including the sales of Oliver to You & Mr Jones, Filter to Merkle, Kepler Group to KYU, and Solita to Apax Digital, among many others.

Inquiries
For inquiries please contact: Oliver Schweitzer, Executive Director, at oliver.schweitzer@gpbullhound.com

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris, Hong Kong, Madrid and New York. For more information, please visit www.gpbullhound.com.

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GP Bullhound advises Method Communications on its sale to Chime Communications Group

Gp Bullhound

GP Bullhound acted as exclusive financial advisor to Method Communications, a technology PR and marketing agency based in San Francisco and Salt Lake City, on its sale to Chime Communications Group, the global sport, entertainment and communications group. Through the acquisition, Method will become part of the Chime Specialist Group, a family of best-in-class agencies that are challenging traditional agency models.

David Parkinson, CEO of Method, commented: “We are thrilled to be part of Chime and anticipate a phenomenal partnership as we move forward. GP Bullhound’s deep expertise and global network in the digital marketing sector proved invaluable in helping us find the right partner and was instrumental in making this process a success.”

Adam Birnbaum, Director at GP Bullhound, commented: “It was a pleasure to have advised Method in this strategic transaction with Chime. Method’s unique expertise and approach has enabled them to become one of the most recognized technology agencies in the U.S. and will fit very well within Chime. Method’s impressive client roster of leading technology companies will benefit from the breadth of Chime’s capabilities.”

The transaction is further testament to GP Bullhound’s expertise in advising category leaders in the digital services sector, with more than 20 transactions completed in the last 24 months including the sales of Oliver to You & Mr Jones, Namics to Merkle, Kepler Group to KYU, Solita to Apax Digital, and Karmarama to Accenture, among many others.

Inquiries
For inquiries please contact: Adam Birnbaum, Director, at Adam.Birnbaum@gpbullhound.com

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris, Hong Kong, Madrid and New York. For more information, please visit www.gpbullhound.com, or follow on Twitter @GPBullhound

 

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Cinven invests in RTB House

Cinven

Investment in global provider of high-growth digital advertising technology

International private equity firm, Cinven, today announces that it has signed an agreement to invest in RTB House (‘the Company’), a leading global provider of state-of-the-art retargeting technology for leading brands, for an undisclosed consideration.

Headquartered in Warsaw, Poland, RTB House is leveraging deep learning algorithms in order to enable its retail clients to deliver highly relevant digital advertising campaigns to potential customers who have displayed a purchase intent. RTB House has a blue-chip customer base of close to 1,500 clients worldwide including Adidas, Trivago, Orange and Walmart. Established in 2012, RTB House has global operations with 20 offices worldwide and employs more than 400 people across EMEA, APAC and the Americas.

RTB House has achieved several awards for its strong growth and innovative technology. In 2018, RTB House won The AIconics Award in Best Application of Artificial Intelligence (‘AI’) for Sales & Marketing; and was named by the Financial Times as the 8th fastest growing company in the technology sector in Europe.

Cinven’s TMT Sector team worked closely with its Emerging Europe Regional team to develop this primary investment opportunity, given the following attractive attributes:

  • Strong structural growth trends in the global digital advertising software market;
  • Innovative application of AI;
  • Blue-chip customer base of leading brands globally;
  • Opportunity to accelerate the Company’s growth organically; and
  • Excellent management team, led by Robert Dyczkowski, Chief Executive, Bartłomiej Romański, Chief Technology Officer, Daniel Surmacz, Chief Operating Officer, and Wojciech Głowacki, VP of Sales, with a proven execution track record and significant sector technology experience in advertising and e-commerce.

Cinven’s strategy for RTB House is to work alongside the industry leading management team to:

  • Further internationalise the business drawing on Cinven’s presence in the US;
  • Continue investing in the Company’s cutting edge technology;
  • Selectively pursue value- accretive buy and build acquisitions; and
  • Further professionalise the business with international best practices.

Chris Good, Partner at Cinven, said:

“RTB House is a very exciting business that has demonstrated significant growth, has a strong blue-chip client base, and impressive market-leading technology. 

“We look forward to working with the highly talented management team to further grow the business internationally, both organically and through acquisitions. There are particularly exciting growth opportunities in North America where Cinven has previously successfully grown technology-related businesses including CPA Global.”

Adam Prindis, Principal at Cinven, added:

“RTB House operates in a highly dynamic and fast-growing segment of the technology sector. As e-commerce continues to grow, retailers are focusing increasingly on ways to improve their marketing mix with retargeting playing a very important role. We are very excited about the investment in RTB House which offers truly differentiated solutions, based on advanced AI.”

Robert Dyczkowski and Bartłomiej Romański, CEO and CTO of RTB House, commented:

“We are delighted to be working with Cinven. The team’s expertise in the TMT sector, as well as Cinven’s clear ability of working with companies to internationalise their businesses, will immensely benefit RTB House. We will continue to invest in our state-of-the art and innovative technology to drive the Company’s business performance.”

Paweł Chodaczek, the Company’s co-founder and lead investor prior to the transaction, added:

“I am proud of the remarkable success that Robert, Bartłomiej and the whole RTB House team have achieved and that I have had the pleasure to support them at the challenging earliest stages. Cinven’s investment is a sign of not only great appreciation for the team’s efforts so far, but also a unique chance to boost the company’s further growth.”

The transaction is subject to customary regulatory and antitrust approvals.

Advisors to Cinven on the transaction included: Clifford Chance, Deloitte, Medialink, Prohaska, RBC Capital Markets and Vienna Capital Partners.

Advisors to the Company and Shareholders on the transaction included: CC Group and Weil.

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GP Bullhound advises Inside Ideas Group, owner of OLIVER, on majority sale to You & Mr Jones

Gp Bullhound

GP Bullhound acted as the financial advisor to Inside Ideas Group, the owner of in-house agency specialist OLIVER, on its majority sale to global Brandtech group You & Mr Jones.

OLIVER pioneered the in-house model that is reshaping the marketing landscape by creating dedicated in-house capabilities which operate from within their clients’ organisations.

Founded in 2004, OLIVER and Inside Ideas Group have grown to 1,500 staff working in 146 in-house teams across 36 countries, with annual revenues of more than $150 million. Inside Ideas Group clients include Unilever, Adidas, Marriott, BMW, Microsoft, Virgin Media, 3M, Barclaycard, Google, Manulife, PepsiCo and AXA.

Simon Martin, founder and CEO of Inside Ideas Group commented: “We had a great deal of interest in our business, but for us the opportunity to connect our in-house model to the world’s leading marketing technology platform was by far the most interesting. We chose to work with GP Bullhound because they are the leading global dealmaker in the digital services arena and they delivered exactly the deal we wanted.”

Simon Nicholls, Partner at GP Bullhound commented: “The delivery of marketing services is seeing material disruption from both new entrants and new business models, like OLIVER’s, designed ground-up for the multi-channel and always-on digital age. OLIVER is a true pioneer and category leader and I expect its rapid growth to accelerate as part of You & Mr Jones.”

The transaction is further testament to GP Bullhound’s expertise in advising category leaders in the Digital Services sector, with more than 20 transactions completed in this sector in the last 24 months including the sales of Namics to Merkle, Solita to Apax Digital, Wongdoody to Infosys, and Kepler to Kyu among many others.

Enquiries
For enquiries please contact: Simon Nicholls, Partner, at simon.nicholls@gpbullhound.com or Alexis Scorer, Executive Director, at alexis.scorer@gpbullhound.com

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris, Hong Kong, Madrid and New York. For more information, please visit www.gpbullhound.com, or follow on Twitter @GPBullhound.

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GP Bullhound advises Falcon.io on its sale to Cision

Gp Bullhound

Headquartered in Copenhagen, Falcon.io offers an integrated SaaS platform for social media listening, engaging, publishing, measuring, advertising and managing customer data. The Company enables its clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform. Falcon.io’s diverse and global client portfolio includes Carlsberg, Toyota, William Grant & Sons, Momondo, Panasonic, Coca-Cola, and many more.

Cision Ltd. (NYSE:  CISN) is a leading global provider of earned media software and services to public relations and marketing communications professionals. By adding Falcon’s social marketing solutions to the Cision portfolio, Cision will allow industry professionals to execute sophisticated social media campaigns across paid, owned, and earned media that spans the entire customer journey.

“Social media is core to today’s customer experience, with nearly 2.5 billion users. At Falcon.io, we take pride in providing world-class brands with our leading social media marketing solution,” said Ulrik Bo Larsen, Falcon.io founder and CEO. “GP Bullhound was an outstanding advisor to us, with excellent sector knowledge and creative ideas throughout the entire process. Their team remained dedicated to delivering an outstanding result and we could not have achieved this outcome without the GP Bullhound team.”

Jonathan Cantwell, Director at GP Bullhound, commented: “Having known the Company and team for several years, we are thrilled to have advised Falcon in this important transaction. Cision and Falcon will be a force in the marketing comms and social space for a long time.”

This marks GP Bullhound’s 10th software transaction in the last twelve months and highlights the firm’s track record of working with leading SaaS companies globally. Selected previous transactions include Synthesio (sold to Ipsos), Rant & Rave (sold to Upland Software), Extenda (sold to STG Partners), TextRecruit (sold to iCIMS), and many others.

Inquiries
For inquiries please contact:
Jonathan Cantwell, Director, at Jonathan.Cantwell@gpbullhound.com
Carl Wessberg, Executive Director, at Carl.Wessberg@gpbullhound.com
Eric Crowley, Vice President, at Eric.Crowley@gpbullhound.com

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris, Hong Kong, Madrid and New York. For more information, please visit www.gpbullhound.com, or follow on Twitter @GPBullhound.

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FiloBlu to accelerate its development with Ardian Growth

Ardian

Paris, 10 July 2018 – Ardian, a world-leading private investment house, today announces the acquisition of a minority stake in FiloBlu S.p.A., a leading digital consulting company based in Italy, focused on digital strategies, e-commerce and omnichannel to develop the online business and enhancing brand equity on a global scale for Brands and Retailers.

The strategic partnership between Ardian Growth and FiloBlu aims to accelerate the growth of the company by strengthening its organization and implementing an ambitious business strategy for the next three years. This partnership will lead to increased investments in research, innovation and training, while expanding FiloBlu’s international presence.

Christian Nucibella, founder of FiloBlu, said: “This partnership with a prestigious and world-leading investment house such as Ardian is an extraordinary opportunity for FiloBlu to strengthen our organization and achieve stronger growth. We will look to improve our ability to offer our clients and partners innovative services and cutting-edge technologies, helping them expand their business in the increasingly global marketplace and take advantage of the range of opportunities for growth offered by digital transformation.”

Laurent Foata, Managing Director of Ardian Growth, stated: “By carrying out this initiative alongside Christian Nucibella, we’re showing our desire to become a leading partner of companies like FiloBlu, which has put into practice an effective growth model on an international scale.”

Bertrand Schapiro, Senior Investment Manager at Ardian Growth, added: “After having combined profitability with very fast organic growth, FiloBlu is starting a new stage of its growth. We are pleased to support the company on its journey of further international expansion.”

The agreement comes at a particularly positive period for FiloBlu, which was recently awarded by Deloitte as one of the “Best Managed Companies” in Italy, and among the fastest-growing European digital companies, making Deloitte’s “Technology Fast 500 EMEA” ranking three years in a row since 2015. The company has also been ranked amongst the “Financial Times: 1000 Europe’s Fastest Growing Companies” for two years in a row since 2017.

ABOUT FILOBLU

FiloBlu is an ideal business partner for brands and retailers looking to develop their businesses and brand awareness internationally, thanks to a tailored sales, marketing and communication strategy that combines online shopping and brick-and-mortar retail. FiloBlu accompanies companies during the growth process. The joint initiatives of the parties are backed by data analysis using the dynamic Commerce Intelligence Platform, which gathers together the most important sources of information in real time. It has the capacity to connect a number of digital sources and monitor and analyse the behaviour and preferences of online users. FiloBlu provides its clients with a comprehensive array of local group companies in the most strategic markets, as well as integrated logistics facilities and a hub of competences with links to a network of international partners. Founded in 2009 by Christian Nucibella, FiloBlu has headquarters in Venice and offices in Milan, Naples, Lugano, Prague, New York, Shanghai and Hong Kong. One big, professional team of more than 120 people carries out digital-oriented business projects on a global scale.

ABOUT ARDIAN

Ardian is a world-leading private investment house with assets of US$71bn managed or advised in Europe, the Americas and Asia. The company is majority-owned by its employees. It keeps entrepreneurship at its heart and focuses on delivering excellent investment performance to its global investor base. Through its commitment to shared outcomes for all stakeholders, Ardian’s activities fuel individual, corporate and economic growth around the world. Holding close its core values of excellence, loyalty and entrepreneurship, Ardian maintains a truly global network, with more than 500 employees working from fourteen offices across Europe (Frankfurt, Jersey, London, Luxembourg, Madrid, Milan, Paris and Zurich), the Americas (New York, San Francisco and Santiago) and Asia (Beijing, Singapore, Tokyo). It manages funds on behalf of around 700 clients through five pillars of investment expertise: Fund of Funds, Direct Funds, Infrastructure, Real Estate and Private Debt.
Ardian on Twitter @Ardian

LIST OF PARTIES INVOLVED

Filoblu : Christian Nucibella, Alberto Arcolin, Gaia Coller
Financial Advisor: Buttignon Zotti Milan & Co (Fabio Buttignon, Antonio Zotti, Lucia Scarpari)
Ardian : Laurent Foata, Bertrand Schapiro
Legal Advisor: Giovannelli e Associati (Fabrizio Scaparro, Paola Cairoli, Matilde Finucci)
Financial Advisor : KPMG Italy (Fabrizio Scaparro, Paola Cairoli, Matilde Finucci)

PRESS CONTACTS

FILOBLU
 PR & PRESS – AD MIRABILIA Tel. +39 02 4382191 filoblu@admirabilia.it
Manuela Lubrano Tel. +39 02 43821937 Cell. +39 349 2410696
Valeria Dalcore Cell. +39 3403861104
ARDIAN PR & PRESS – HEADLAND
Carl Leijonhufvud Cell. +44 020 3805 482 cleijonhufvud@headlandconsultancy.com

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Up-and-coming Customer Data Platform CrossEngage obtains fresh capital

Project A

The MarTech startup company based in Berlin convinces new investors – Vorwerk Ventures is on board

Berlin, November 1st 2017 – The Berlin-based marketing technology company CrossEngage will receive additional funding of 5 million euros. After its successful foundation in July 2015 and subsequent 7-digit seed financing round at the beginning of 2016, the company is attracting new investors and additional ownership interests from existing shareholders. The new round of financing will be led by Vorwerk Ventures as a new shareholder, as well as the existing investor Earlybird Venture Capital. The existing investors Project A, VC Fonds Kreativwirtschaft which is managed by IBB Beteiligungsgesellschaft, Cavalry Ventures, 42 Capital, Capnamic Ventures, Ventech and TA Ventures are also increasing their holdings.

In the last two years, the Berlin-based company has focused on product development and grown into a leading customer data platform on the German market. CrossEngage technology enables advertisers to reach their target audiences through individualised messages and automated selection and combination of marketing channels. User data from online and offline marketing channels are summarised and evaluated in real time. This enables marketers to immediately implement consistent campaigns across all marketing channels. Customers such as Contorion, BodyChange, HelloFresh and Deutsche Bahn Vertriebs GmbH are already working successfully with the CrossEngage solution.

The two founders Dr. Markus Wübben and Manuel Hinz are now using the new capital from this financing round to expand their international business and further develop the technology. The aim is to further optimise the platform and offer an even more effective cross-channel marketing approach by applying artificial intelligence, especially on an international level. CrossEngage has been active on the UK market since September 2017. Dan McKinnon, Head of Sales UK, is responsible for customer expansion in London.

US market researcher Gartner published its annual analysis report on business technologies in August 2017. 32 trends were analysed in the “Hype Cycle for Digital Marketing and Advertising”. Gartner already described customer data platforms as an up-and-coming, innovative solution for marketers in last year’s report. In the current report, the market researcher emphasises the benefits of bundling all customer data within a customer data platform as the basis for effective and flexible marketing. The challenge and at the same time the pressure for marketers to have a 360° customer view for a relevant and personalised cross-device and cross-channel address is currently at its peak. CrossEngage is the pioneer in the German market for this trend.

Norbert Muschong, General Manager Vorwerk Ventures, comments: “We see strong growth potential in CrossEngage and are convinced by its technological know-how. We believe that the start-up’s technology can also compete internationally and we are therefore very optimistic that the company will continue to establish itself strongly in the coming year”.

Dr. Florian Heinemann, Partner at Project A, adds: “Within the last two years, CrossEngage has developed an effective and competitive MarTech platform, which offers real orchestration of marketing tools and, above all, has already convinced well-known customers. We are pleased about the success and look forward to continuing to accompany the Berlin team on its way into the international market”.

About CrossEngage

CrossEngage is a leading customer data platform for cross-channel campaign management. The technology enables customer loyalty and thus increases marketing profitability through personalised, real-time campaigns across all channels. Customers include Deutsche Bahn Vertrieb, HelloFresh, Contorion, BodyChange, Stylefile, Friendsurance and Mycs. In addition to Vorwerk Ventures, Project A, Earlybird Venture Capital, VC Fonds Kreativwirtschaft managed by IBB Beteiligungsgesellschaft, Capnamic Ventures, Ventech, 42 Capital and Cavalry Ventures, the sponsors include numerous business angels who are prominent in the field. The Berlin location currently employs 45 people. www.crossengage.io

 

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Ardian sells its stake in TimeOne

Ardian

Paris – October 2nd 2017 – Ardian, the independent private investment company, today announces the sale of its stake in TimeOne, the independent French leader in digital marketing, to Edmond de Rothschild Investment Partners’ ActoMezz investment team.

Ralph Ruimy, co-founder of TimeOne, sells its stakes and Sylvain Gross, co-founder of TimeOne, becomes Group CEO. Sylvain Gross and the Group managers strongly increase their stake.

TimeOne was created as a result of the merger of Public-Idées and Place des Leads in 2016, with the support of Ardian Growth. Following the transaction, TimeOne cemented its position as an independent French leader in online marketing in France, with a consolidated turnover of nearly €50 million.

Specialising in data analytics, the company’s activity is structured around three priorities: Content, Data and Technologies. TimeOne covers all stages of the client conversion funnel (reputation, engagement, conversion, re-purchase) via its online marketing solutions: Performance, Mobile, Lead Management Technology, Native, Social, Programmatic and Publishing.

In addition to France, the Group is present in the United Kingdom, Spain, Italy, South Africa, Asia, and South America.

Through close collaboration between Ardian Growth and the TimeOne management team, the Group successfully adopted a new identity, integrated technological solutions and developed a complete service offering, while maintaining steady and profitable growth of over 10%.

Sylvain Gross, CEO of TimeOne Group, said: “With the support of Ardian Growth, TimeOne has undergone transformational change. We look forward to working with Edmond de Rothschild Investment Partners as TimeOne continues to realise its ambitious growth plans.”

Romain Chiudini, Senior Investment Manager at Ardian Growth, added: “We are pleased to have supported the founding team in the development of TimeOne Group. It was an important stage in which we played a key role as a strategic partner. As ever, it was also important to us that the management team had the right resources to maintain the company’s growth dynamic after the sale, which will certainly be the case with a partner like Edmond de Rothschild Investment Partners.”

Ralph Ruimy, co-founder of TimeOne said: “I’m delighted to sell my stake to leading investors as Edmond de Rothschild Investment Partners and wish every success to my former partners and colleagues.”

Arnaud Faure, Deputy Director at ActoMezz within Edmond de Rothschild Investment Partners, added: “We are convinced that TimeOne has the strong basis needed to pursue its development in France but also abroad. Its Data Marketing Platform, unique technological expertise across all its activities, and its numerous innovations have propelled the company to become a leader within the digital marketing sector. Together with the management, our ambition is to grow the turnover to over €70 million in four years.”

ABOUT TIMEONE

TimeOne is an innovative Marketing Services group. The Group’s activities are structured around three priorities: Content – Data – Technologies. By combining expertise in content creation, machine learning, prescriptive marketing, performance and real-time activation, TimeOne is adding new value to media. With a well-established reputation in prescriptive marketing and a common technological base (DMP), TimeOne is founded on strong innovation made possible through its substantial Research and Development activity. TimeOne covers all online marketing solutions: Performance, Mobile, Lead Management Technology, Native, Social, Programmatic and Publishing. The Group is present in France, the United Kingdom, Spain, Italy, South Africa, Asia and South America.

ABOUT EDMOND DE ROTHSCHILD INVESTMENT PARTNERS

About Edmond de Rothschild Investment Partners

Edmond de Rothschild Investment Partners, a leading firm in the area of unlisted investment, manages over €1.8bn in life sciences (BioDiscovery), growth capital and succession (Winch Capital for mid caps and Cabestan Capital for small caps) and mezzanine financing (ActoMezz).
Edmond de Rothschild Investment Partners will continue to raise funds in its current segments, soon bringing its assets under management to more than €2bn. Based in Paris, Edmond de Rothschild Investment Partners is a firm with 58 employees of which 40 are investment professionals. It is 51% owned by the Edmond de Rothschild Group and 49% owned by the management company’s partners and employees.

ABOUT ACTOMEZZ

ActoMezz is a team of eight investors who support via mezzanine and minority capital (i) the management teams of French small-mid-cap SMEs valued between €15m and €200m in their efforts to take over the majority shareholding of their company (sponsorless transaction) or in the financing of their development and (ii) investment funds via mezzanine sponsor transactions. With €700m under management, ActoMezz has carried out 37 transactions since its creation in 2006 and invests €5m to €45m per transaction.

ABOUT ARDIAN

Ardian, founded in 1996 and led by Dominique Senequier, is an independent private investment company with assets of US$65bn managed or advised in Europe, North America and Asia. The company, which is majority- owned by its employees, keeps entrepreneurship at its heart and delivers investment performance to its global investors while fuelling growth in economies across the world. Ardian’s investment process embodies three values: excellence, loyalty and entrepreneurship. Ardian maintains a truly global network, with more than 470 employees working through twelve offices in Paris, London, Frankfurt, Milan, Madrid, Zurich, New York, San Francisco, Beijing, Singapore, Jersey, Luxembourg. The company offers its 610 investors a diversified choice of funds covering the full range of asset classes, including Ardian Funds of Funds (primary, early secondary and secondary), Ardian Private Debt, Ardian Buyout (including Ardian Mid Cap Buyout Europe & North America, Ardian Expansion, Ardian Growth and Ardian Co-Investment), Ardian Infrastructure, Ardian Real Estate and Ardian Mandates.

LIST OF PARTICIPANTS

Ardian: Laurent Foata, Romain Chiudini
Edmond de Rothschild Investment Partners: Arnaud Faure, Christine Martinovic, Antoine Soucaze
TimeOne: Sylvain Gross, Ralph Ruimy
Banks: LCL (Chloé Fournier, Laurent Suscosse), Crédit du Nord (Pierre Delorme), Caisse Epargne Ile de France (Philippe De Oliveira, Julien Jonasson), BNPP (Hélène Faure, Amélie Roseandrieux, David Eyraud)

Sales advisory:

Investment banker: DC Advisory (François Prioux, Alexis Baron, Timothée Héron)
Lawyers: McDermott Will & Emery (Diana Hund, Marie-Muriel Barthelet, Claire Barra)
Tax: McDermott Will & Emery (Antoine Vergnat, Romain Desmonts)
Financing: McDermott Will & Emery (Pierre-Arnoux Mayoly, Benjamin Briand, Alice Beral)
Social: McDermott Will & Emery (Myrtille Lapuelle)
Financial review: KPMG (Antoine Bernabeu, Guillaume Staal, David Martinet)

Edmond de Rothschild Investment Partners Advisors:

Legal: Hogan Lovells (Stéphane Huten, Florian Brechon, Sarah Naidji)
Tax: Hogan Lovells (Bruno Knadjian, Laurent Ragot)
Social: Hogan Lovells (Thierry Meillat, Alexandra Tuil)
Financing: Hogan Lovells (Alexander Premont, Guergana Zabounova, Isabelle Rivallin)
Strategic: Neovian (Patrick Richer, Kevin Bailey)
Financial: ACA Nexia (Hervé Krissi, Olivier Duval, Maxime Grélou)

Banking advisory:

Legal: CBCH Associés (Chukri Serhal, Carole Geara)

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