Connected Capital
ChannelSight , the Dublin-based leaders in ‘Where to Buy’ technology for large brands has closed a Series-B financing round of $10 million, led by Connected Capital, the Amsterdam-based B2B SaaS investor. Channelsight will use this round to consolidate its global ‘Where-to-Buy’ leadership position.

Founded in 2013, ChannelSight’s platform enables brands such as Philips, Bosch, Pepsi and Mondelez to drive sales from their digital content and understand what content and ads work most effectively across all digital channels. Existing investors include Nauta Capital, ACT Venture Capital and Enterprise Ireland, all of whom participated in this latest fundraising round. This round of financing will accelerate ChannelSight’s product roadmap delivery and global expansion.

“ChannelSight’s solution is innovative – it strengthens digital reach and increases sales conversions while providing unique insights to global consumer and B2B brands”, said Mathijs Robbens, General Partner at Connected Capital. “More importantly, we are impressed by the team who have been able to scale ChannelSight to become a market leader in both Europe and the US.”

Hundreds of global brands in 65 countries now use ChannelSight technology to help users frictionlessly move from the brand’s digital content to retailers where they can purchase the product they are interested in. An advanced insights platform gives brands access to unique business intelligence that enables future budget allocation to be optimised, and increases the ROI brands gain from their content and campaigns.

“ChannelSight is modernising how brands drive profitable user engagement with their content across digital channels and markets”, said John Beckett, CEO and co-founder of ChannelSight. “This new round of investment will enable us to accelerate the delivery of innovative new product lines and increase our global reach. We’re excited about the impact this will have for our clients and are proud to partner with Connected Capital and our existing investors to build further momentum and continue our strong annual growth.” ChannelSight currently employs 70 people and is now hiring for an additional 30 roles across product, marketing, sales and engineering in their Dublin, Brasov and Thessaloniki offices. “We believe that ChannelSight is a truly exciting company with global ambitions and market defining potential.”, said John Flynn, Managing Partner at ACT Venture Capital. “Having shown significant growth, we have confidence the team is in place to lead the expansion. ACT is delighted to support the acceleration of this expansion and will continue to support Channelsight’s global ambitions.”

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