DIF CIF II portfolio company Joink has signed an agreement to acquire CTI


DIF Capital Partners is pleased to announce that its DIF CIF II portfolio company Joink, LLC, has entered into a definitive agreement to acquire 100% of Computer Techniques, Inc. (CTI). This acquisition will provide additional management and capital resources to support the current CTI team and significantly increase the speed of CTI’s fiber-to-the-home deployment in Central Illinois. The acquisition is subject to regulatory approval.

CTI co-founders Adam Vocks and Billy Williams founded the company in 1998. Over the years the company has transformed from a computer sales and service business into a facilities-based provider that now exclusively services its connectivity customers with fiber optics. The CTI network passes over 12,000 homes across Christian County and Montgomery County, supported by staff from its offices in Taylorville and Hillsboro in Illinois. CTI provides internet, voice, and video to residential customers and internet, voice, and private transport data solutions to business customers.

“We are very pleased to see Joink executing on the growth plan and adding new markets in Illinois, through the acquisition of CTI,” stated Willem Jansonius, Partner and Head of Investments for the DIF CIF strategy. “The strategic rationale of the CTI acquisition is fully aligned with our fiber-to-the-home roll out strategy to ensure that the residents in Indiana and Illinois have reliable high-speed internet access. This highly complementary acquisition by Joink will allow it to serve customers better and continue to further bridge the digital divide.”

“We look forward to integrating CTI’s operations and team led by Bobbie Dean, CTI’s CEO, who will be part of the senior leadership team of Joink, after the transaction closes. Central Illinois had a great day today as we announce our plans to accelerate the expansion of CTI’s fiber network.” stated Josh Zuerner, President and CEO of Joink. “We recognize the importance of high-quality broadband and look forward to providing a best-in-class fiber-optic connectivity experience to end users in Illinois and Indiana.”

Pinpoint Capital Advisors served as financial advisor to CTI. Agentis Capital served as financial advisor to Joink and DIF.

About DIF Capital Partners

DIF Capital Partners is a leading global independent investment manager, with ca. EUR 14 billion in assets under management across eleven closed-end infrastructure funds and several co-investment vehicles. DIF invests in infrastructure companies and assets located primarily in Europe, the Americas, and Australia through two complementary strategies:

  • Traditional DIF funds, of which DIF Infrastructure VI is the latest vintage, target core infrastructure equity investments with long-term contracted or regulated income streams including public-private partnerships, concessions, utilities, and energy transition projects (incl. renewable energy).
  • DIF CIF funds, of which DIF CIF III is the latest vintage, target equity investments in small to mid-sized core-plus infrastructure companies in the telecom, energy transition, and transportation sectors.

DIF Capital Partners has a team of over 190 professionals, based in eleven offices located in Amsterdam (Schiphol), Frankfurt, Helsinki, London, Luxembourg, Madrid, New York, Paris, Santiago, Sydney, and Toronto. For more information please visit www.dif.eu.

Contact: Thijs Verburg, t.verburg@dif.eu.

Categories: News


Bonnier Ventures invests in diagnostics company Elypta

Bonnier Ventures

Bonnier Ventures has become a minority owner in the Swedish diagnostics company Elypta. The company focuses on developing cutting-edge technology that uses liquid biopsies to detect early-stage cancer.

“We believe Elypta has huge potential to improve healthcare,” says Sofia Hasselberg, Investment Director at Bonnier Ventures.

Bonnier Ventures’ acquisition of a significant minority stake in Elypta is in line with its investment priority areas of health tech and precision medicine.

Elypta was founded in 2017 to develop the world’s first blood- and urine-test technology based on human metabolic biomarkers, for early detection and more frequent follow-up of cancer.

“Bonnier Ventures is proud to support Elypta’s strong team in their continued work. Through scientific innovation and software development, Elypta contributes to solving one of healthcare’s major challenges: reducing cancer mortality. The technology Elypta is developing is unique and enables the detection of many cancers before symptoms start to appear. In addition, Elypta’s technology does this in a cost-effective way that we have not seen before in the global healthcare market,” says Sofia Hasselberg of Bonnier Ventures.

The financing round for Elypta was led by Bonnier Ventures, in which existing shareholders Navigare Ventures, Industrifonden, Hillclimber, Norrsken VC, Nina Capital and Chalmers Ventures, among others, also participated.

Elypta will use the capital to develop and validate blood and urine tests for Multi-Cancer Early Detection (MCED) in adults with no symptoms of cancer and for detection of recurrence in kidney cancer patients.

“We are delighted to now have Bonnier Ventures among our owners. They are a financially strong, long-term investor adding significant networks and industry expertise to Elypta,” says Karl Bergman, CEO of Elypta.

“Our MCED test has the potential to greatly improve the share of cancers detected at the earliest stages, when treatment is more effective as well as less costly. Detecting Stage I cancer has been a particular challenge for DNA-based tests, and this is where metabolism-based biomarkers could really make a difference.”


For more information, please contact:

Sofia Hasselberg
Investment Director, Bonnier Ventures, sofia.hasselberg@bonnier.se,
tel. +46 70 916 37 60.

Karl Bergman
CEO, Elypta, karl.bergman@elypta.com,
tel: +46 73 262 53 33.


Press photos

Caption: Francesco Gatto, CSO & Founder Elypta, Karl Bergman, CEO Elypta and Sofia Hasselberg, Investment Director, Bonnier Ventures.
PHOTO: Peter Jönsson

Categories: News


Novature opens a new Microsoft Dynamics platform for ambitious partners

NPM Capital

Novature is a new international platform of Microsoft Dynamics Partners that launched in July 2022. With 350 employees, Novature has an expected turnover of more than 150 million euros. Novature has been initiated by two established Microsoft Dynamics parties; Companial with offices across Europe and DycoTrade in Aalsmeer. Novature was established thanks to an investment of the investment company Quadrum Capital. As part of the transaction, NPM Capital has divested its shareholding in Companial to the new group.

Novature concentrates on Microsoft Dynamics Business Applications and Power Platform. Novature is ambitious in its growth plans and wants to join forces internationally with other Dynamics Independent Software Vendors (ISVs) to support partners and customers in their digital transformation. “Digital transformation is the core of the growth for companies all over the world,” says Novature’s Louis Rustenhoven, CEO. “Our vision is that we will only be able to manage this when we act as a collective platform together with specialised Dynamics partners. The focus is on IP, but the platform also supports resourcing, technical and business services as well as training. It is the perfect starting point for partners and their customers to benefit from the advantages of a modern, scalable and specialised Microsoft-based business application platform.”

Novature offers Dynamics ISVs access to a pool of knowledge and resources, which is difficult for individual companies to gain access to. “Novature will attract innovative business leaders who are happy to share their knowledge and experience with other businesses,” says Arie Willem van de Plas, CEO of Dycotrade. “Novature offers literally hundreds of years of Microsoft Dynamics experience. Our partners and their customers benefit from expertise in the area of Business Applications which is second to none. In this way you stay relevant as a partner and customer in this rapidly changing world.”

Companial is one of the companies which partnered with Novature at the launch. Companial is a leading Microsoft distributor of Cloud platforms for more than 1,000 Dynamics implementation partners worldwide. In the past few years Companial has expanded its services in areas such as training, outsourced development, migration and upgrade services and more recently to provide an ISV Marketplace. Within Novature, Companial is able to take its partners services to the next level by opening up horizontal and vertical IP on the Dynamics platform for these partners.

Novature’s goal is to add Dynamics ISVs with (horizontal) IP to its platform by means of a buy-and-build strategy in the coming years. DycoTrade is the first ISV on the platform. DycoTrade has been providing Dynamics software solutions since 2001 with applications in commodity trading for the worldwide operating supply chains of food, feed and metal sectors. In addition, DycoTrade also supplies horizontal applications such as currency exchange and tax calculation. All DycoTrade solutions are based on Dynamics 365, making DycoTrade one of the leading Microsoft ISVs in the Microsoft Dynamics ecosystem.

Both Companial and DycoTrade remain independent companies within the platform, operating under their own brand. Novature was established thanks to an investment of the investment company Quadrum Capital. As part of the transaction, NPM Capital has divested its shareholding in Companial to the new group.

Categories: News


Sole Source Capital Portfolio Company Peak Technologies Acquires VisionID & Dalosy

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Sole Source Capital Portfolio Company Peak Technologies Acquires Siena Analytics

Peak Technologies to Benefit from Siena Analytics’ Powerful Supply Chain & Logistics Software and Artificial Intelligence Solution

DALLAS–Sole Source Capital LLC, an industrial-focused private equity firm, today announced that its portfolio company, Peak Technologies, a leading system integrator in the Automatic Identification and Data Capture (“AIDC”) market, has acquired Siena Analytics. The acquisition marks Sole Source Capital’s 16th investment in the AIDC industry, and the eighth add-on acquisition for Peak Technologies since Sole Source acquired the company in 2021. The eight prior add-on acquisitions for Peak Technologies include Optical Phusion, Inovity, Bar Code Direct, DBK Concepts, Avalon Integration, Graphic Label, VisionID and Dalosy. The acquisition of Siena Analytics adds a critical proprietary logistics software solution to the Peak Technologies portfolio that will help customers address visibility and automation issues affecting all supply chain businesses. Terms of the transaction were not disclosed.

Headquartered in Franklin, MA and founded in 2013, Siena Analytics is a provider of supply chain and logistics analytics software and artificial intelligence solutions. Siena Analytics offers solutions that make logistics teams more efficient, by using A.I. and machine vision to instantly scale manual processes and leverage data that would otherwise be left on the distribution center floor. Siena’s analytics tools were developed specifically for logistics by its founders who have significant supply chain and logistics industry experience. Siena integrates seamlessly into existing hardware, enterprise software, and I.T. infrastructure. The Siena analytics team can implement the solution without significant investment, on any sensor system. Founder and CEO John Dwinell will remain in his current role.

“Siena’s suite of products yield intelligence for improved supply chain and distribution visibility by leveraging A.I. and machine vision to power digital transformation from the heart of the enterprise. With Peak’s current supply chain and logistics solutions, the Siena analytics suite will support emerging opportunities in micro-fulfillment and provide mobile and retail visibility in the omni-channel supply chain,” said Tony Rivers, CEO of Peak Technologies.

“We are excited to join the team at Peak Technologies. The combination of Peak’s experience in the AIDC industry, together with the team and technology at Siena, will help us deliver more value and be the trusted digital transformation partner for our customers,” said John Dwinell, CEO of Siena Analytics.

About Sole Source Capital

Founded in 2016 by David Fredston, Sole Source Capital is a private equity firm that thematically invests in fragmented, high-growth industrial subsectors. Sole Source seeks founder-owned businesses or corporate carve-outs that will benefit from the team’s operating and M&A capabilities. The Firm has a strong operating heritage that enables it to execute a buy-and-build strategy with significant downside protection. The Firm is headquartered in Dallas, Texas with offices in Santa Monica, California. For more information, please visit www.solesourcecapital.com or contact investor.relations@solesourcecapital.com.

About Peak Technologies

Headquartered in Columbia, Maryland, Peak Technologies is a leading system integrator of digital supply chain, retail and mobile workforce solutions. With over 35 years of supply chain, field mobility and retail services expertise, Peak Technologies has an insider’s perspective of the market; its origins, participants, and dynamic forces of change. With extensive application experience across industry segments, Peak Technologies is able to provide objective consultancy on business processes, software, hardware, as well as turn-key solutions for equipment repair, life cycle support, technology, vertical/application and business services. For more information, please visit www.peaktech.com.

About Siena Analytics

Siena Analytics helps companies quickly identify, diagnose, and resolve issues with their high-volume logistics operations whether sorting, scanning, or dimensioning equipment. Our Siena Insights software suite meets the demanding security standards of Fortune 500 companies and processes millions of packages per day. By incorporating Deep Learning, we automate manual workflows to increase efficiency and accuracy. For more information, please visit https://sienaanalytics.com/.


Bill Mendel
Mendel Communications LLC
(212) 397-1030

Sole Source Capital:
Sumil Menon
Head of Investor Relations

Categories: News


BGF announces stellar exit of Jola


BGF has completed a stellar exit of Jola, the award-winning, channel-only supplier of business communications, specialising in mobile data SIMs.

Nottingham-headquartered Jola has been acquired by Wireless Logic, a leading global IoT connectivity platform provider. The deal will enable Wireless Logic to consolidate its routes-to-market through a single, focused channel, serving VARs and dealers in the UK.

BGF backed Jola with a £10.25 million investment in March 2021 and the business has experienced rapid growth during the hold period. BGF supported Jola with its strategic acquisition of Zapappi, bringing its software development capabilities in house.

BGF has been the ideal funding partner to support this phase of our growth and we really valued their expertise, guidance, light touch and flexible approach.

Jola CEO Andrew Dickinson

Jola provides innovative IoT and mobile data solutions to managed service providers, internet service providers, IT support companies and telecom resellers, who provide, manage, and support thousands of SIMs through Jola’s own Mobile Manager self-serve platform. Jola’s expertise in the UK channel is highly complementary to Wireless Logic’s routes-to market and customer base.

BGF investor, Seb Saywood, who led the investment into Jola, said: “Jola is a fantastic example of an innovative East Midlands technology business, which has achieved scale quickly because of its truly market-leading offering and the strength of its management team. We have been delighted to support the business’ growth and look forward to seeing its future success with Wireless Logic.”

Dickinson added: “Jola will remain an independently run company within the Wireless Logic Group, focussing as always on the UK channel, but with a global reach. The 1000+ Jola partners will see no change in the short term and over time they will benefit from product innovations across the group and more extensive supplier relationships. It’s testament to our clients, suppliers, funders and our amazing team that we’ve been able to achieve this milestone.”

Categories: News


Serent Capital Announces Acquisition of Portfolio Company Motility Software By Reynolds and Reynolds

Serent Capital

July 11, 2022

Motility Software, a leader in end-to-end dealer management software for specialty dealerships and backed by Serent Capital, announced today it has been acquired by The Reynolds and Reynolds Company, a leading provider of automobile dealership software and services. The two companies are joining forces to drive operational excellence at specialty dealerships across the country.

In 2018, Motility entered a partnership with Serent Capital, a growth-focused private equity firm. Motility has experienced record-breaking growth during this time with the addition of 125+ dealers. That growth was bolstered by the acquisition of location-based inventory management solution, Lot Metrix in 2021. In addition, Motility introduced three new products to its portfolio over the course of Serent’s investment: MotilityAnywhere, MotilityPay, and MotilityConnect.

“Serent has been an exceptional partner to us and helped augment our offerings to customers and increase our growth rate,” said Brad Rogers, CEO of Motility Software. He continued, “We are delighted to be joining the Reynolds family. Reynolds’ successful history is undeniable, and this positions us to leverage the advancements they’ve made in automotive and apply them to the specialty dealership market.”

“It has been an honor to have been a partner for Motility and see their remarkable growth over the last few years,” said Kevin Frick, Partner at Serent Capital. “The Motility team has been able to add three new products and increase their reach through a meaningful strategic acquisition. We look forward to seeing their continued growth and success.”

For 150+ years, Reynolds’ has helped dealers transform every aspect of their business and customer experience. Having an already strong presence in the specialty vehicle market with businesses such as AppOne®, Open Dealer Exchange, and Reynolds Document Services, the transaction will create excellent synergies allowing for a dealer and consumer experience not yet seen in the industry.

“Further movement into the specialty vehicle dealership space is a natural extension for our approach to technology and helping retailers succeed,” said Rudolph Nieto, SVP at Reynolds. “Incorporating Motility’s technology will open a new arena to share our auto retailing expertise. I’m delighted to explore the commonalities and ensure we are bringing immense value to dealers in the specialty market.”

With Reynolds’ backing, Motility will build on its unparalleled support and service to better assist its customers. Motility’s support team adopts Net Promoter Score (NPS) to track customer loyalty and satisfaction. In June, the team had a score of 84, which is considered world-class.

Serent Capital invests in growing businesses that have developed compelling solutions that address their customers’ needs. As those businesses grow and evolve, the opportunities and challenges that they face change with them. Principals at Serent Capital have firsthand experience at capturing those opportunities and navigating these difficulties through their experiences as CEOs, strategic advisors, and board members to successful growing businesses. By bringing its expertise and capital to bear, Serent seeks to help growing businesses thrive. Learn more about our portfolio companies.

Categories: News


Maxicom IT Distribution and Aliter Networks are joining forces and will continue as “Circular IT Group”


Maxicom IT Distribution and Aliter Networks are joining forces and will continue as “Circular IT Group” (www.circularITgroup.com). The group offers customers a sustainable solution for their IT needs, through a refurbished hardware proposition combined with additional services. Supported by investor Waterland, the group has the ambition to grow to over €300 million in revenue in the circular IT domain in the coming years, where growth will be accelerated by an acquisition strategy.

Contributing to a sustainable IT value chain
The group offers customers a circular and sustainable solution to their IT needs, through a refurbished hardware proposition combined with additional services. The vast majority of CO2 emissions from IT equipment are related to the raw material extraction and production phase. By using IT equipment for a longer period of time, the annual CO2 emissions related to the production phase of new equipment decreases and the use of Critical Raw Materials decreases. Circular IT Group offers a wide range of refurbished IT equipment as a sustainable solution for IT needs and thus contributes to making the IT value chain more sustainable.

Complete product range for broad customer portfolio
The group offers a wide range of circular IT solutions: IT Asset Disposition (ITAD), de-installation of old equipment, secure data removal, testing and repairs, distribution and logistics, and remarketing, rental and sale of refurbished equipment. These solutions are offered for the complete IT hardware segment, ranging from network equipment, servers and storage devices, to desktops, laptops and cell phones. With this offering, the group serves more than 10,000 customers worldwide, from business end-users, to service providers and consumers. The group has its headquarters in Zoetermeer, with additional locations in Almere and Singapore. The group employs a total of 110 FTE.

Jean-Pierre Verhoeven, interim-CEO Circular IT Group: “We have been active in this market for more than 20 years, but have seen a clear acceleration in growth in recent years due to companies’ increasing focus on the sustainability aspect of their IT strategy. Together with Aliter Networks and Waterland, we want to offer customers a complete range of products and services related to sustainable IT solutions.”

Zimin Chen, Sales Director Aliter Networks: “In recent years, we have worked hard to properly serve our international customers in the field of sustainable network solutions. In cooperation with Maxicom and Waterland, we are now extending our expertise across the product spectrum in order to further broaden and strengthen our services.”

Tomas Simons, Partner Waterland: “Reduction of greenhouse gas emissions and circularity of materials are major challenges for the world, for which circular IT offers important solutions. We therefore expect substantial growth from this young sector as sustainability becomes more prominent in corporate and government IT investments. With Waterland’s growth expertise, we can make a meaningful contribution to a better world and a stronger company through this investment.”

About Maxicom IT Distribution
Maxicom IT Distribution is a circular IT hardware supplier, based in Zoetermeer, and specialized in refurbishment, recycling, IT Asset Disposition, data wiping, de-commissioning of old infrastructure and sales of IT hardware. Maxicom was founded in 1998 and serves the European market with three different brands. Maxicom IT Distribution (www.maxicom-it.eu) is the brand that focuses on the European dealer channel. With Cirres (www.cirres.com) they serve business customers in the Benelux. Mr At (www.mr-at.nl) is the consumer brand, providing consumers with high quality refurbished IT hardware for 24 years. All brands focus on 4 customer promises: competitive prices, high quality, directly availability from stock and environmentally friendly.

About Aliter Networks
Aliter Networks (www.aliternetworks.com) is B-corp certified company and our purpose to make a difference with IT: for people, planet and profit. Our core focus is delivering premium refurbished quality for data center IT infrastructure of Cisco, Juniper, HP and Dell.
Since 2009 Aliter has been serving telecom companies, enterprises and resellers in Europe and Asia-Pacific. From the offices in Almere, the Netherlands and Singapore, with a diverse team of 42 FTE and 21 nationalities we work towards the goal of driving sustainability within the IT department of our clients.

Categories: News


Ardian to support EMH Partners’ majority acquisition of Cleverbridge with new unitranche financing


Ardian, a world leading private investment house, today announces that it has arranged a new unitranche financing to support the majority acquisition of Cleverbridge by EMH Partners, alongside the management team and founders. The financing arranged by Ardian’s Private Debt team also includes an additional committed debt facility to further support Cleverbridge’s global expansion plans.

Headquartered in Cologne and Chicago and founded in 2005, Cleverbridge provides solutions that enable clients to grow their revenue without adding headcount. Driving subscription-renewals through personalized automation for B2B & B2C clients in SaaS and digital goods; Cleverbridge provides an easy-to-integrate, cloud-based and AI/ML driven engine that simplifies client-retention and market expansion while providing best-in-class customer experience in 180 global markets.

These capabilities are coupled to proven global tax, compliance and payment-solutions that help Cleverbridge clients improve cost efficiency, client-retention and grow revenue without adding headcount.

“We are delighted to be supporting the management team and EMH Partners who have a strong track record in expanding and scaling mid-sized companies in the digital space. Cleverbridge leverages its unique proposition to drive clients’ growth in the attractive software and digital goods market and is well-positioned for continued expansion. The Private Debt team is very pleased to be the company’s financing partner and to support Cleverbridge’s growth ambitions.” Lukas Stepanek, Managing Director in the Ardian Private Debt team

“Cleverbridge addresses a huge market opportunity as the volume of subscription and software-as-a-service solutions sold globally continues to increase. With Ardian’s bespoke and flexible financing solution we look forward to supporting the company and its management team during their next phase of expansion.” Dominik Schwarz, Partner at EMH Partners


Cleverbridge provides solutions that enable clients to grow their revenue without adding headcount. With a full suite of revenue tools such as renewal automation and payment, tax and compliance solutions, Cleverbridge helps B2B & B2C enterprises go-to-market in 180 markets, processing an average of 1.5m transactions per month.


EMH Partners is an owner-led investment firm by entrepreneurs for entrepreneurs. As a next-generation private equity company and one of the leading investors in the DACH region, EMH Partners supports the growth of Mittelstand companies with capital, digitalization and expansion expertise. EMH Partners invests in market leading, owner-managed companies to accompany them in partnership during the next growth phase. Today, EMH Partners manages more than €1 billion of committed capital.


Ardian is a world leading private investment house, managing or advising $130bn of assets on behalf of more than 1,300 clients globally. Our broad expertise, spanning Private Equity, Real Assets and Credit, enables us to offer a wide range of investment opportunities and respond flexibly to our clients’ differing needs. Through Ardian Customized Solutions we create bespoke portfolios that allow institutional clients to specify the precise mix of assets they require and to gain access to funds managed by leading third-party sponsors. We also provide a specialist service for private clients through Ardian Private Wealth Solutions. Ardian is majority-owned by its employees and places great emphasis on developing its people and fostering a collaborative culture based on collective intelligence. Our 900+ employees, spread across 15 offices in Europe, the Americas and Asia, are strongly committed to the principles of Responsible Investment and are determined to make finance a force for good in society. Our goal is to deliver excellent investment performance combined with high ethical standards and social responsibility.
At Ardian we invest all of ourselves in building companies that last.

Media Contact


Categories: News


Snowplow, the World’s Leader in Data Creation for AI and BI, Closes $40M in Series B Funding

Atlantic Bridge


Snowplow, the World's Leader in Data Creation for AI and BI, Closes $40M in Series B Funding

LONDON–(BUSINESS WIRE)–Snowplow, the world’s leader in Data Creation, today announced $40 million in Series B funding led by global venture capital firm, NEA, whose prior investments include Databricks, Cloudflare, and DataRobot, and continued support from existing Snowplow investors, Atlantic Bridge, and MMC. To date, funding raised totals $55 million. The new infusion of capital will allow Snowplow to grow its team, accelerate support for an ever-increasing set of data types, and scale internationally.

Snowplow announces $40 million in Series B funding to enable any company to create behavioral data to power data intensive applications at scale. @NEA led the round with continued support from @atlanticbridgev.

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Today, over 10,000 companies including Strava and Software.com use Snowplow to create data to power transformative AI and advanced analytics directly from their data warehouse, lake or steam in real-time. With Snowplow, data teams have access to rich behavioral data that is created, modeled, and fit for the data application they are building, allowing them to focus on driving value rather than spending time finding, cleansing, and preparing data for analysis.

As companies adopt AI and ML in more parts of their business, there is an increasing need for high quality, well structured, predictive, and well-understood data to power those algorithms. Traditional approaches, where companies repurpose existing data, have proved expensive and brittle. Snowplow was founded to address this challenge with a unique approach: enabling organizations to deliberately create better data for AI and advanced analytics, driving improved AI performance, faster time to value, and better compliance.

“Snowplow was built to solve the need for predictive, behavioral data to drive decisions, insights in a privacy conscious and scalable way,” said Snowplow CEO and Co-Founder, Alex Dean. “Snowplow places the power of behavioral data into the hands of the teams that need it most, directly into their existing data infrastructure.”

Snowplow uniquely creates data directly into a customer’s Data Warehouse or Lakehouse combining with data from external systems to create a Universal Data Language. This Universal Data Language is specific to each business, and allows for dramatically reduced time spent in data preparation. Significantly improving performance for Machine Learning and Analytics use cases. All of this is brought together as part of Snowplow’s Behavioral Data Platform.

Common use cases for Snowplow include:

Advanced Analytics for modeling customers behavioral data across multiple points of engagement from web, mobile, point of sale, sales data, and customer support to create a dataset that provides companies with the most accurate view of customer behavior and marketing attribution. Snowplow’s approach to pipeline deployment, first-party tracking, and anonymous tracking provides significant advantages over traditional analytics tools such as Google Analytics.

Composable CDP and Customer 360 – Behavioral data creation is the underlying foundation of the Composable CDP, providing a true single customer view and a platform to power personalization at scale. Compared to off-the-shelf CDPs, composable CDPs are built on a business’s single source of truth, the warehouse or lake and built with best-in-class data tooling.

AI/ML Model Creation becomes more efficient by eliminating data wrangling. Snowplow delivers real-time, AI-ready data to your warehouse or lake, ready to train data models. With every data point validated up front against a user-defined schema, there is full assurance that data is in a highly expected format at a consistent level of granularity to create accurate model predictions.

Software.com sought a way to describe how developers work together and then apply this to enable great developer efficiency. Software.com leverages Snowplow for its ability to track event data from multiple sources across its platform and support systems and deliver it all in a single, consolidated format. All data entering the warehouse has been validated and adheres to a unified format. Using Snowplow, Software.com’s data stack now passes data from collection to analysis in roughly 20 seconds—hours ahead of the closest competition. Thanks to this, Software.com’s user base has grown 250%.

Other Noteworthy Snowplow customers and adopters include:

  • Charlotte Tilbury
  • CNN
  • Datadog
  • MassMutual
  • GitLab
  • Capital One
  • Autodesk
  • Axel Springer

“AI is one of the largest opportunities in technology, but in order to maximize the return on AI and advanced analytics initiatives, organizations need better data that they have full control over,” said Tony Florence, Managing General Partner, Technology, NEA. “Snowplow is pioneering the Data Creation category with a developer-first platform that allows any company to create and consume AI-ready data as if they were Amazon or Netflix.”

Alex Sharata, Senior Associate, NEA added: “We were impressed by Snowplow’s traction with the open source community as well as the company’s ability to deliver value to large enterprise customers, such as Autotrader, Flickr, Strava, and Zenefits, among others. We’re thrilled to partner with Alex Dean, Yali Sassoon, and the Snowplow team as they continue to create and operationalize data at scale for teams across the globe.”

Snowplow’s pioneering technology has led to awards, winning ‘Best Attribution Solution’ at The Drum Awards for Digital Advertising 2022, and ‘Data Tech Deployment of the Year’ at the Data Breakthrough Awards 2022.

About Snowplow

Snowplow generates, enhances and models high-quality, granular Behavioral Data, ready for use in AI, ML, and Advanced Analytics applications. When integrated with other tools from the modern data stack, Snowplow can power a wide variety of advanced data applications, allowing organizations to drive significant business value with behavioral data. Data applications built on top of Snowplow include composable CDPs, first-party digital analytics and ML-powered churn reduction for subscription businesses. For more information on Snowplow, follow us on LinkedInTwitter or Instagram, or visit us on GitHub.

About NEA

New Enterprise Associates, Inc. (NEA) is a global venture capital firm focused on helping entrepreneurs build transformational businesses across multiple stages, sectors and geographies. With nearly $24 billion in cumulative committed capital since the firm’s founding in 1977, NEA invests in technology and healthcare companies at all stages in a company’s lifecycle, from seed stage through IPO. The firm’s track record of investing includes more than 260 portfolio company IPOs and more than 430 mergers and acquisitions. www.nea.com


Yasmin Zeitoun
Marketing Strategy Lead
Snowplow Analytics

Atlantic Bridge is a Global Growth Equity Technology Firm with over €1 billion of assets under management across seven Funds, investing in technology companies in Europe and the US. We have offices and staff based in Palo Alto, London, Dublin, Munich and Paris.

Categories: News


Nordstjernan to invest in Mentimeter AB, a leading player in audience engagement


Nordstjernan Growth is investing in Mentimeter, a rapidly-growing SaaS company in the field of audience engagement. Mentimeter offers a solution to build enthusiasm in meetings and engage participants and audiences. Mentimeter’s platform engages people globally; to date, over 200 million individuals have used the product.


Nordstjernan will be investing SEK 150 million in Mentimeter. Creades is also coming in as a new investor in the company, and Alfvén and Didrikson – an existing owner – will be investing additional capital.


“It is a sign of strength that Nordstjernan Growth – a player with a long-term perspective – has chosen to invest in Mentimeter, and I am looking forward to continuing to build the company together with them,” says Johnny Warström, CEO and founder of Mentimeter.


“We are investing in Mentimeter with the ambition of supporting the company in its continued development. We are impressed by what Johnny Warström, Niklas Ingvar and the team have achieved, and we look forward to supporting the company over the long term,” says Nordstjernan’s CEO Peter Hofvenstam.


The investment is being made within Nordstjernan’s growth initiative, Nordstjernan Growth, and is the fourth holding in the Growth portfolio.


Peter Hofvenstam

President and CEO

Nordstjernan AB



Questions will be answered by:


Peter Hofvenstam, CEO, Nordstjernan

E-mail: peter.hofvenstam@nordstjernan.se


Stefan Stern, Head of Communications, Nordstjernan

Mobile: +46 70 636 74 17

E-mail: stefan.stern@nordstjernan.se



Nordstjernan is a family-controlled investment company whose business concept is to be an active owner that creates long-term value growth. More information about Nordstjernan can be found on www.nordstjernan.se.

Categories: News