Oakley capital agrees partial exit from Seedtag


Oakley Capital (“Oakley”) is pleased to announce that Oakley Capital Origin Fund (“Origin”) has reached an agreement to sell part of its stake in Seedtag to private equity investor Advent International (“Advent”).


Founded by Jorge Poyatos and Albert Nieto in Madrid in 2014, Seedtag is the leader in contextual advertising in EMEA and LATAM.

Seedtag – The leading contextual advertising platform in Europe and LATAM.

The Company helps brands and agencies deliver digital advertising that is directly relevant to the content that readers are consuming, meeting growing market demand for cookie-less solutions that protect brands and prioritise consumer privacy.

Oakley Capital

Oakley leveraged its deep media expertise and strong track record growing digital businesses to invest in Seedtag in 2021, attracted by its proprietary AI technology and entrepreneurial team, and in order to support the company’s international expansion.

Since 2021, Oakley has supported Seedtag’s launch into North America as well as the strategic acquisition of KMTX (previously Keymantics), a leading French company specialised in building AI models to optimise and automate performance marketing campaigns.

During Oakley’s ownership, Seedtag has grown revenues and earnings significantly ahead of forecast.

Quote Jorge Poyatos and Albert Nieto

In partnership with Oakley, we have made strong progress in our business plan, driving top-line growth, pursuing strategic acquisitions and further professionalising the business. We see tremendous opportunity to grow Seedtag further as profound changes in the advertising industry drive demand for our contextual advertising services that enhance both brand awareness and security. We look forward to partnering with Advent and Oakley to take full advantage of these opportunities.

Jorge Poyatos and Albert Nieto

Co-Founders and Co-CEOs — Seedtag

Quote Peter Dubens

What first attracted us to invest behind Seedtag were two highly ambitious, ex-Google entrepreneurs with a vision to create a leader in advertising technology, and a market-leading product that addressed the increasing focus on consumer privacy. This is a terrific combination that has delivered strong outcomes. We are pleased to continue our partnership with Jorge and Albert, and welcome Advent as together we position the company for the next stage of its growth plan. Seedtag remains Oakley’s third platform investment in Iberia, a cornerstone region for the firm, alongside market-leading property portal idealista and business software provider Grupo Primavera.

Peter Dubens

Managing Partner — Oakley Capital

Advent International

Partnering with Advent will enable Seedtag to leverage its significant expertise in marketing and data, accelerate its expansion into the US, the world’s largest advertising market, as well as provide additional firepower for additional M&A and investment in the company’s contextual product suite.

Jorge Poyatos and Albert Nieto will continue to lead Seedtag from both its Spanish and US headquarters.

Seedtag has established itself as a leading player in Europe and Latin America in the very dynamic contextual advertising sector. We are delighted to partner with Jorge and Albert as they continue to build on this momentum. With our international presence and deep sector expertise, Advent will work with the Seedtag management team to further expand the business internationally. We look forward to supporting this hugely exciting business to grow and scale-up and to taking it to the next level.

Gonzalo Santos

Managing Director and Head of Spain — Advent International

Categories: News


Adelis announces a public cash tender offer for all shares and special rights in Avidly, a leading MarTech service provider

Adelis Equity

Adelis has today announced a voluntary public cash tender offer for all shares and special rights in Avidly Plc recommended by the Board of Directors of Avidly Plc. Avidly Plc is a leading marketing technology service provider with its shares trading on Nasdaq First North Helsinki.

To read more about the tender offer, please visit the offer site at https://investors.avidlyagency.com/en/adelis

For further information:

Investor Relations contacts:

Adalbjörn Stefansson

Investor Relations

Adelis Equity Partners


+46 (0) 8 525 200 00

Media enquiries:

Heidi Paro

Miltton Ltd


+358 (0) 44 553 8729

About Avidly

Avidly is a leading Nordic-based marketing technology (MarTech) service provider with its shares trading on Nasdaq First North Helsinki. In Avidly’s MarTech offering, customer experience, data and technology are closely entwined into its impact-driven growth strategy. Avidly partners with organizations of all sizes, from start-ups to Fortune 500 companies and is committed to creating solutions that help companies to grow. Avidly has a team of approximately 280 MarTech professionals in 18 locations in Finland, Sweden, Norway, Denmark, Germany, the UK and Canada. For more information, please visit www.avidlyagency.com.

About Adelis Equity Partners

Adelis is a growth partner for well-positioned, Nordic companies. Adelis partners with management and/or owners to build businesses in growth segments and with strong market positions. Since raising its first fund in 2013, Adelis has been one of the most active investors in the Nordic middle-market, making 34 platform investments and more than 150 add-on acquisitions. Adelis today manages approximately €2 billion in capital. For more information, please visit www.adelisequity.com.

Categories: News


Eurazeo to sell the remaining 51% of its stake in Trader Interactive based on a $1.897 Billion valuation


Eurazeo is announcing the sale of its remaining 51% stake in Virginia (USA)-based Trader Interactive, a leading platform of branded marketplaces in the United States providing digital marketing solutions and services across the commercial truck, recreational vehicle, power sports and equipment industries, to carsales, the largest online automotive advertising platform in Australia with a growing presence in Latin America and Asia. This transaction follows the acquisition by carsales in August 2021 of 49% of Trader Interactive.

carsales, which operates several marketplaces across both the automotive and specialty vehicle segments, brings to Trader its extensive knowledge in building and developing scaled online marketplaces.

Under this agreement, Trader Interactive is valued at $1.897bn corresponding to 25,0x CY 2021 Adjusted EBITDA. With this operation, Eurazeo and its affiliates show a return on a realized basis of 3.1x their original investment.

The sale of the 51% stake represents pre-tax proceeds of ~$350m for Eurazeo and its affiliates, of which $238m for Eurazeo.

Since 2017, with the support of the Eurazeo’s Mid-large buyout team and its partner, Goldman Sachs Asset Management, Trader Interactive has significantly reinforced its leading position across each of its verticals. Through its relentless focus on building a world class technology and data platform along with targeted and strategic M&A, Trader continues to deliver increasing value to its dealers every day.

Marc Frappier, Member of the Executive Board, Managing Partner, Mid-large buyout:

“Over the last five years, Eurazeo has supported Trader Interactive in its journey to become a leading platform of branded marketplaces in the United States. This investment exemplifies our strategy to select and support market leaders across attractive industries supported by strong fundamentals and clear growth drivers.”

Vivianne Akriche, Managing Director, Mid-large buyout, added:

“We are proud to have worked with the team at Trader over the last five years. This partnership with carsales will allow Trader to continue in its journey to cement its position as a leader with global ambitions. We also want to thank our partners at Goldman Sachs Asset Management for their strong partnership and support for the company.”

About Eurazeo

  • Eurazeo is a leading global investment company, with a diversified portfolio of €32 billion in assets under management, including nearly €23.2 billion from third parties, invested in 530 companies. With its considerable private equity, venture capital, private debt as well as real estate and infrastructure asset expertise, Eurazeo accompanies companies of all sizes, supporting their development through the commitment of its nearly 360 professionals and by offering deep sector expertise, a gateway to global markets, and a responsible and stable foothold for transformational growth. Its solid institutional and family shareholder base, robust financial structure free of structural debt, and flexible investment horizon enable Eurazeo to support its companies over the long term.
  • Eurazeo has offices in Paris, New York, London, Frankfurt, Berlin, Milan, Madrid, Luxembourg, Shanghai, Seoul, Singapore and Sao Paulo.
  • Eurazeo is listed on Euronext Paris.
  • ISIN: FR0000121121 – Bloomberg: RF FP – Reuters: EURA.PA




+33 (0) 1 44 15 76 44



+33 (0) 1 44 15 16 76


David Sturken


+44 (0) 7990 595 913

Categories: News


Seedtag acquires performance advertising platform KMTX

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Oakley Capital (‘Oakley’), the pan-European private equity investor, is pleased to announce that portfolio company Seedtag the leader in contextual advertising in EMEA and LATAM, is acquiring KMTX (previously Keymantics), a leading French company specialised in building AI models to optimise and automate performance marketing campaigns.

Icons8 Mind Map

KMTX is a fast-growing AI-based performance marketing platform
Working with 200+ marketing agencies and international blue-chip brands

Icons8 Fast Forward

Accelerate development
Seedtag’s performance advertising offering and full-funnel cookie-less solutions


KMTX focuses on delivering mid and low funnel KPIs to advertisers.

Founded in Paris in 2017 before launching its products commercially in 2019, KMTX has leveraged its proprietary AI and performance advertising solutions to drive exponential growth across its core market in France.

Over the past five years, we have built a successful business helping advertisers make better media buying decisions. With Seedtag we share a common vision to make internet advertising simpler through data-driven media investment.

Arthur Querou

CEO and Co-Founder — KMTX


Seedtag helps brands and agencies deliver digital advertising that is directly relevant to the content that readers are consuming, meeting growing market demand for cookie-less solutions that protect brands and prioritise consumer privacy.

Seedtag – The leading contextual advertising platform in Europe and LATAM.

Oakley leveraged its deep media expertise and strong track record growing digital businesses to invest in Seedtag in 2021, attracted by its proprietary software and entrepreneurial team.

Combining KMTX’s models with Seedtag’s contextual data will enable the business to provide advertisers with a full-funnel cookieless solution that delivers outstanding results across branding and performance marketing campaigns. The integration of Paris-based KMTX into Seedtag’s contextual full stack also complements Seedtag’s business in the French market. KMTX’s employees will be incorporated into Seedtag’s existing workforce, joining the commercial and tech teams.

Quote Jorge Poyatos and Albert Nieto

We’re delighted to welcome the KMTX team into the Seedtag family. Acquiring KMTX allows us to combine AI-based predictive models with our proprietary contextual data, further advancing our mission to become the number one global contextual advertising partner for brands and agencies as we expand into new regions including the US.

Jorge Poyatos and Albert Nieto

Co-Founders and Co-CEOs — Seedtag

Quote Peter Dubens

We’re pleased to support Seedtag as the business sustains its strong trajectory, underpinned by organic growth, product development, internationalisation and now M&A. We believe KMTX will add significant value to Seedtag and we look forward to working with the combined team as they build Seedtag into the leading provider of cookie-less marketing solutions in a privacy-first world.

Peter Dubens

Managing Partner — Oakley Capital

Categories: News


Bridgepoint takes majority stake in Inspired Thinking Group


• Team ITG has 1,000+ employees across the UK, Europe and America, with its sights set on global growth

• Clients include some of the world’s most recognisable brands such as GSK, Heineken, Jaguar Land Rover and PUMA

(London, United Kingdom – 28 March 2022) – Bridgepoint has acquired a majority stake in fast- growing Inspired Thinking Group (Team ITG) from previous shareholder Equistone Partners Europe (Equistone) for an undisclosed sum. Bridgepoint’s investment will support the existing management team to deliver the next phase of Team ITG’s development internationally, focused on U.S. growth with its cloud-based marketing technology and marketing services.

Headquartered in Birmingham, UK, with over 1,000 employees across offices in Europe and America, Team ITG is transforming the way global brands operate their marketing. Founded in 2009, the company has already become the ‘go-to’ solution for many major corporations, including some of the world’s most recognisable brands: GSK, Jaguar Land Rover, Heineken, PUMA, Currys and many more.

Team ITG is a technology-led, multichannel marketing activation business. Its disruptive marketing technology (martech) platform, CanopyCloud, is supported by its 24-hour creative production studio and award-winning client services ranging from strategy, creative and creative production, to delivery, performance marketing, TV, film and photography. This blended model of technology and services allows Team ITG to rapidly deploy bespoke solutions built around individual client needs; all aimed at delivering efficiencies and creating fast, agile marketing partnerships that produce impressive results across all channels.

Simon Ward, CEO of Team ITG, commented: “Our success has been built on revolutionising the way marketers work, liberating them from tedious administrative tasks through our integrated ecosystem of game-changing technology and world-class creative services. Designed by marketers for marketers, our martech platform is highly innovative, refreshingly intuitive, and extremely powerful. GSK, one of our many global clients, recently described our CanopyCloud platform as ‘the future and heart of their content operations.’

“We would like to thank Equistone for its fantastic support in developing our business over the past four years. And now, our relationship with Bridgepoint is another brilliant milestone in our journey as we grow globally. We have the team and the resources to deliver even more powerful results for our clients across the world while also developing a host of exciting new partnerships.”

Emma Watford, partner and co-head of Bridgepoint’s investment activities in the UK, said: “Team ITG is a successful marketing operations services business with a compelling software offering, CanopyCloud. It operates in a very large, growing and fragmented market that benefits from the increasing need for automation driven by the shift to digital and personalised marketing. We’re excited to be backing the team at a crucial time as they scale their technology offering and become increasingly global – areas where we can provide the necessary expertise to accompany them on this next stage in their journey.”

Whilst Equistone has sold its majority stake, the firm has reinvested in Team ITG through its Reinvestment Fund. This reflects Equistone’s ongoing support and confidence in the executive team, the driving force behind the next stage of Team ITG’s growth.

Paul Harper, Partner at Equistone, said: “We are proud to have partnered with Simon and the team during this exceptional phase of the company’s development, comprising strong organic and acquisitive growth. We are also delighted to be reinvesting in Team ITG as a minority shareholder and look forward to continuing to support the business’s ambitious global growth strategy.”

Bridgepoint was advised on the deal by Alantra, JEGI Clarity, Allen & Overy, EY and Bain & Company. Team ITG and Equistone were advised by GP Bullhound and Eversheds Sutherland.

Categories: News


EQT Private Equity and Verdane to sell Forsta to Press Ganey

  • EQT Private Equity and Verdane to sell Forsta, an industry-leading global provider of customer experience and market research technology, to Press Ganey
  • Forsta was formed through the merger of Confirmit and FocusVision in March 2021, creating a full-service provider of qualitative and quantitative customer experience solutions
  • Under Verdane and EQT Private Equity’s ownership, Forsta has been transformed into a scaled technology platform serving over 5,000 customers in more than 100 countries around the world

EQT and Verdane are pleased to announce that the EQT Mid Market US fund (“EQT Private Equity”), together with the Verdane Capital IX fund (“Verdane”) have agreed to sell Forsta (the “Company”) to Press Ganey, a leader in patient, member, employee and consumer experience across the healthcare ecosystem.

Headquartered in London, U.K., Forsta is a leading provider of customer experience and market research software and services to enterprise customers and market research professionals. Forsta provides solutions in Quantitative (including Surveys & Reporting), Qualitative (including Digital Qual & Live Video, Video Insights), and Voice of the Customer / Voice of the Employee segments, to help deliver intelligence with clarity, confidence, and impact.

The company now known as Forsta was born in 2021 out of a shared thesis at EQT and Verdane of creating an integrated quantitative and qualitative offering for market research agencies and corporate customers. The move was achieved by combining Verdane-owned Confirmit, which Verdane merged with its portfolio company Dapresy in 2020, with FocusVision, acquired by EQT Private Equity in 2015.

The combination doubled the size of the business to create scale for increased investment in product development and go-to-market, while further shifting the business mix towards software. The combined company was subsequently rebranded as “Forsta” to unify the brand strategy and create an integrated go-to-market approach, focused on delivering holistic human insights.

Hajo Krösche, Managing Director within EQT Private Equity’s Advisory Team, said, “Our investments in Forsta’s digital backbone and people have resulted in a compelling technology offering and a track record in human experience solutions, which will serve as invaluable assets to the combined platform going forward. We are excited to have found a long-term home for Forsta in Press Ganey, a company and team with whom we have had a strong relationship for many years.”

Pål Malmros, Partner at Verdane, said, “Forsta will now make the next generation of patient and customer experience better and truly human-focused through its world-leading customer experience and market research technology, allowing Press Ganey to make a quantum leap in its ‘experience of care’ technology solution. Press Ganey’s relationship to Forsta dates back to the Confirmit years, and this event marks the culmination of a growth journey the Verdane team originally set out on in 2017 through our investment in Dapresy. We want to thank the Forsta and EQT teams for an excellent partnership that we now look forward to continuing with Press Ganey.”

Kyle Ferguson, CEO of Forsta, said, “With the critical support of EQT and Verdane, we have created and scaled a comprehensive platform for human experience insights. We look forward to partnering with Press Ganey and to leveraging our world class technology and expertise to accelerate growth across the combined business.”

The transaction is subject to customary conditions and approvals, and is expected to close in H1 2022.

Jefferies acted as financial advisor and Sidley Austin LLP acted as legal advisor to Verdane, EQT Private Equity and Forsta.

Contact for EQT
US media inquiries: mathilde.milch@eqtpartners.com, +1 (917) 510-6626
European media inquiries: press@eqtpartners.com, +46 8 506 55 334

Contact for Verdane
Verdane press office: press@verdane.com, +46 76 27 28 100

About EQT
EQT is a purpose-driven global investment organization with more than EUR 73.4 billion in assets under management across 28 active funds. EQT funds have portfolio companies in Europe, Asia-Pacific and the Americas with total sales of approximately EUR 29 billion and more than 175,000 employees. EQT works with portfolio companies to achieve sustainable growth, operational excellence and market leadership.

More info: www.eqtgroup.com
Follow EQT on LinkedIn, Twitter, YouTube and Instagram

About Verdane
Verdane is a specialist growth equity investment firm that partners with tech-enabled and sustainable European businesses to help them reach the next stage of international growth. Verdane can invest as a minority or majority investor, either in single companies or through portfolios of companies, and looks to deploy behind three core themes; the Digital Consumer, Software Everywhere and Sustainable Society. Verdane funds hold €3.6bn in total commitments and have made over 135 investments in fast-growing businesses since 2003. Verdane’s team of 100 investment professionals and operating experts, based out of Berlin, Copenhagen, Helsinki, London, Oslo and Stockholm, is dedicated to being the preferred growth partner to tech-enabled and sustainable businesses in Europe.

More info: www.verdane.com
Follow Verdane on LinkedIn

About Forsta
Forsta is an Experience and Research Technology Platform that gathers and analyzes data, and translates the findings into shareable actions to inform decision making and drive growth. Forsta’s technology is designed to discover, analyze and share smart insights packed with real action potential, and help organizations better understand the full Human Experiences of their audiences.

More info: www.forsta.com

Categories: News


o9 Solutions Raises $295 Million From Strategic Investors to Continue its Growth Across Industry Verticals & Markets

General Atlantic

General Atlantic, Its BeyondNetZero Venture, and Generation Investment Management Join KKR as Investors in o9, Valuing the Company at $2.7 Billion

o9 Solutions, a leading enterprise AI software platform provider for transforming planning and decision-making speed and quality in companies across industry verticals, today announced that it has received equity investments totaling $295 million from General Atlantic, including BeyondNetZero, its climate investing venture, Generation Investment Management, a pure-play sustainability investment manager, and existing investor KKR. This significant investment will help o9 build on its momentum and accelerate growth for its AI-powered Integrated Business Planning platform it calls the “Digital Brain” across industry verticals and markets. It will also help o9 drive continued innovation in R&D, industry knowledge models and partner ecosystem development that will help companies implement o9’s game-changing platform faster and realize greater value.

Today, leading companies across varied industry verticals that include retail, consumer and industrial products manufacturing, high-tech and semiconductor, life sciences, automotive, telecom, and oil and gas leverage o9’s Digital Brain platform for transforming their supply chain, commercial and integrated business planning capabilities. These companies are using o9’s Digital Brain platform to build a live, digital model of enterprise data and knowledge that helps them detect demand and supply risks and opportunities, forecast demand more accurately, and evaluate what-if scenarios all in real time. By matching demand and supply intelligently and driving greater alignment and collaboration between customers, internal stakeholders and suppliers across the integrated supply chain, clients can realize significant value from their commercial plans and decisions while making measurable positive impact to the environment.

“We have an unprecedented opportunity in front of us,” said Chakri Gottemukkala, Co-founder and CEO of o9. “Demand and supply volatility and complexity has been growing and the pandemic has only accelerated the challenges companies face in meeting customer service and financial goals. At the same time, there is significant pressure on boards and executives from customers and employees to also drive meaningful improvements in sustainability goals. And we believe that o9 is poised perfectly to help companies deal with these mega trends with a differentiated, proven platform.

Executives are increasingly seeing that transforming planning and decision-making capabilities need to be more agile, and integration is the most mission critical, high-value initiative going forward. And because global supply chains are the majority source of environmental impact, we believe transforming planning is key not just for improving P&Ls, but also the health of the planet. The new investments and strategic partnerships with General Atlantic’s BeyondNetZero and Generation Investment Management, along with our established strategic partnership with KKR, will help us accelerate this sacred mission of making the o9 Digital Brain the most value-creating enterprise platform.”

General Atlantic’s BeyondNetZero and Generation Investment Management join KKR as investors in o9, valuing the company at $2.7 billion. This marks an increase from the $1 billion valuation in April 2020 at the time of the company’s first-ever external investment led by KKR, which is also participating in this funding round. This capital raise follows a record year during which the company reported a greater than threefold increase year-over-year in annual recurring revenue (ARR) from new customers.

“Not only is an agile, intelligent and resilient supply chain one of the most important growth accelerators, it also inherently leads to a reduced carbon footprint – especially for organizations that operate on a global scale,” said Sanjiv Sidhu, Chairman and Co-Founder, o9. “A sustainable supply chain requires companies to digitally transform their planning and decision-making capabilities. o9’s Digital Brain platform makes us the partner of choice for companies across the world and we are pleased and honored that General Atlantic’s BeyondNetZero and Generation Investment Management recognize this at such a pivotal phase of our growth trajectory.”

“We believe that o9 is uniquely positioned at the intersection of technology, supply chain, and sustainability,” said Tanzeen Syed, Managing Director, General Atlantic. “The business fits squarely within our theses at General Atlantic and BeyondNetZero to support companies that are leveraging innovation to tackle some of the most pressing issues in the world. o9 helps large organizations transform their costly, complex and resource-intensive supply chains into profitable and environmentally sound models – playing a critical role in enabling them to work toward net zero targets.”

Joy Tuffield, Partner in the Growth Equity strategy at Generation Investment Management, said, “Generation’s brand is predicated on the belief that long-term commercial opportunity is synonymous with sustainable outcomes. We believe the best businesses stand for something significant. Sustainability and supply chain issues have never been more important. o9 is one of the rare companies that we believe can help global enterprises leverage the power of digital technologies to deliver on both imperatives. We are excited by the commitment of o9 to be an enduring company with a positive influence on the world, in both what the company does and how it operates.”

To learn more, contact o9 here.

About o9 Solutions, Inc.

o9 offers a leading AI-powered Planning, Analytics & Data platform called the Digital Brain that helps companies across industry verticals transform traditionally slow and siloed planning into smart, integrated and intelligent planning and decision making across core supply chain, commercial and P&L functions.

With o9’s Digital Brain platform, companies are able to achieve game-changing improvements in quality of data, ability to detect demand and supply risks and opportunities earlier, forecast demand more accurately, evaluate what-if scenarios in real time, match demand and supply intelligently and drive alignment and collaboration across customers, internal stakeholders and suppliers around the integrated supply chain and commercial plans and decisions. Supported by a global ecosystem of partners, o9’s innovative delivery methodology helps companies achieve quick results in customer service, inventory and resource utlilzation and ESG and financial KPIs while building a long-term, sustainable transformation of end-to-end planning and decision-making capabilities. For more information, please visit www.o9solutions.com.

About BeyondNetZero, the Climate Investing Venture of General Atlantic

The BeyondNetZero team seeks to invest in growth companies delivering innovative climate solutions and aims to help them achieve scale. BeyondNetZero looks to identify companies that have the potential to meet and exceed net zero emissions targets, with a focus on decarbonization, energy efficiency, resource conservation and emissions management. BeyondNetZero combines General Atlantic’s growth equity experience with a global team of proven climate investors, advisors and industry executives, including Lord Browne of Madingley, who serves as Chairman of BeyondNetZero. This diverse team of experts brings decades of experience in both addressing climate-focused problems and building pioneering growth companies. For more information on BeyondNetZero, please visit the website: https://beyond-net-zero.com.

General Atlantic is a leading global growth equity firm with more than four decades of experience providing capital and strategic support for over 445 growth companies throughout its history. Established in 1980 to partner with visionary entrepreneurs and deliver lasting impact, the firm combines a collaborative global approach, sector specific expertise, a long-term investment horizon and a deep understanding of growth drivers to partner with great entrepreneurs and management teams to scale innovative businesses around the world. General Atlantic currently has over $86 billion in assets under management inclusive of all products as of September 30, 2021, and more than 215 investment professionals based in New York, Amsterdam, Beijing, Hong Kong, Jakarta, London, Mexico City, Mumbai, Munich, Palo Alto, São Paulo, Shanghai, Singapore and Stamford. For more information on General Atlantic, please visit the website: www.generalatlantic.com.

About Generation Investment Management 

Generation Investment Management LLP is dedicated to long-term investing, integrated sustainability research and client alignment. It is an independent, private, owner-managed partnership established in 2004 and headquartered in London, with a U.S. office in San Francisco. Generation Investment Management LLP is authorised and regulated in the United Kingdom by the Financial Conduct Authority. www.generationim.com.

Media Contacts

Mary Armstrong & Casey Gunkel
BeyondNetZero (General Atlantic)media@generalatlantic.com

Pixis raises $100M in SoftBank Vision Fund 2-led Series C funding to grow its codeless AI infrastructure

General Atlantic

Pixis (formerly known as Pyxis One), a leading provider of contextual codeless AI infrastructure for complete marketing optimization, today announced it has secured US $100M in Series C funding. Pixis will leverage the fresh funds to help the company rapidly scale its AI platforms and plugins, as well as accelerate expansions across North America, Europe, and APAC.

The Series C round was led by SoftBank Vision Fund 2, with participation from new investor General Atlantic, a leading global growth equity firm. Existing investors Celesta, Premji Invest, Chiratae Ventures, and Crimsonox Ventures also participated in the round. With the close of its US $17M Series B round just four months prior, Pixis has raised a total of US $124M to date since its founding in 2018.

Pixis’ AI infrastructure, which leverages self-evolving neural networks, is providing immense value to customers through its codeless AI plugin, enabling AI-powered decision-making for every aspect of marketing. Pixis recently launched its codeless AI plugin after closing, with the belief that a powerful codeless AI infrastructure will help safeguard marketers against inevitable developments that will change the current marketing ecosystem. Looking ahead, Pixis aims to add over 200 customizable self-evolving AI models to the infrastructure it offers and has already introduced close to four dozen AI models since its last funding.

Pixis currently has over 100 customers using its AI products across the world. Customers using the Pixis AI infrastructure have witnessed a 20% decrease in acquisition costs on average, in addition to at least 300 hours of manual work saved per month.

“The web going cookieless, in conjunction with decreasing access to the depth of data that was previously available, is a worrisome situation for marketers. In this environment, it is self-evolving neural networks that are proving to be invaluable assets in countering the disruptions to the marketing landscape,” explained Shubham A. Mishra, co-founder and Global CEO at Pixis. “We are excited to partner with SoftBank Vision Fund 2 and General Atlantic to make codeless AI infrastructure accessible to every market in the world.”

Shantanu Rastogi, Managing Director at General Atlantic, continued, “Pixis is disrupting the marketing space with a self-learning codeless AI infrastructure that serves a mission-critical function in the marketing tech stack. The AI plugins and platforms solve key customer problems and are improving business outcomes. The Pixis platform demonstrates the power of global entrepreneurship, and we are proud to support the team’s ambitions of continued expansion.”

SoftBank Vision Fund 2’s investment in Pixis confirms that in a cookieless world, Artificial Intelligence could be the big differentiating factor for brands. “Marketing is one of the largest spend categories for companies but many of its decisions are still driven by intuition rather than data,” said Priya Saiprasad, Partner at SoftBank Investment Advisers. “Pixis has developed an AI-enabled, end-to-end digital marketing solution that equips teams with cutting-edge data science to automate and improve core processes, from budget allocation to real-time campaign optimization and reporting. We are excited to partner with Shubham and the team to support their mission to make marketing data-backed, intelligent, agile, and effortlessly scalable in the new cookie-less world.”

About Pixis (formerly Pyxis One)

Pixis is a California-based technology company that provides codeless AI infrastructure to enable customers to scale accurate data-driven marketing. The company’s codeless AI infrastructure currently comprises over four-dozen proprietary AI models that are deployed across an ecosystem of products and plugins. Pixis is on a mission to provide marketers with robust plug-and-play AI products without them having to write a single line of code.

About General Atlantic

General Atlantic is a leading global growth equity firm with more than four decades of experience providing capital and strategic support for over 445 growth companies throughout its history. Established in 1980 to partner with visionary entrepreneurs and deliver lasting impact, the firm combines a collaborative global approach, sector-specific expertise, a long-term investment horizon, and a deep understanding of growth drivers to partner with great entrepreneurs and management teams to scale innovative businesses around the world. General Atlantic currently has over $86 billion in assets under management inclusive of all products as of September 30, 2021, and more than 215 investment professionals based in New York, Amsterdam, Beijing, Hong Kong, Jakarta, London, Mexico City, Mumbai, Munich, Palo Alto, São Paulo, Shanghai, Singapore, and Stamford. For more information on General Atlantic, please visit the website: www.generalatlantic.com.


Media Contacts

Mary Armstrong & Emily Japlon
General Atlanticmedia@generalatlantic.com

Sana Javaid

Audax Private Equity Announces Strategic Investment in Integrate

Audax Group

Audax Private Equity (“Audax”) today announced it has completed a strategic growth investment in Integrate.com, Inc. (“Integrate” or the “Company”), a leader in B2B Precision Demand Marketing, an emerging category that helps B2B marketers develop omnichannel demand strategies and drive marketing ROI. Financial terms of the transaction were not disclosed.

Integrate connects data, channels, technology, and team members to create intelligent buyer and account journeys and deliver Precision Demand Marketing at scale. Its core offering, the Demand Acceleration Platform (“DAP”), centralizes, connects, and elevates multichannel B2B buying experiences to help accelerate demand and convert leads to revenue. In 2021, Integrate’s B2B marketing customers processed over 14.5 million marketable and compliant leads through their governance engine.

“We look forward to partnering with Audax and continuing our momentum following this exceptional year of growth,” said Jeremy Bloom, co-founder and CEO of Integrate. “We believe Audax’ expertise and track record of building value will position us well to capitalize on the sizeable and growing core market opportunity, as well as adjacent verticals and geographic expansion opportunities. We are thrilled to have Audax’ support as we continue to develop our product set and grow our customer base.”

“Integrate’s differentiated SaaS-based workflow product provides unique value by replacing the expensive need for an in-house or agency-based, labor-intensive solution,” said Tim Mack, Managing Director at Audax. “With companies allocating more of their marketing budgets to digital channels, Integrate offers demonstrable ROI for their customers, making them an essential partner to their customer base. We’re excited to work with Jeremy and the rest of the Integrate team to help support the Company’s further growth and value creation.”

“Integrate’s solution helps B2B marketers solve complex challenges across a variety of demand generation channels. By helping to power account-based, buyer-driven omnichannel marketing strategies, the platform has proven itself to be an invaluable resource for some of the world’s largest marketers,” said Iveshu Bhatia, Managing Director at Audax. “We’re excited to partner with Jeremy and the Integrate team in their next phase of growth.”

Ropes & Gray served as legal counsel to Audax and Goodwin Proctor served as legal counsel to Integrate. Integrate was advised by BrightTower, a New York based investment banking firm focused on software, information, and technology enabled services.

Categories: News


3TS Capital Partners Exits SALESmanago to SilverTree Equity and Perwyn

3TS Capital Partners

Vienna, Warsaw, London, 2 December, 2021

3TS Capital Partners, a leading European growth capital investor, announced today that its portfolio company, SALESmanago has been successfully acquired by a private equity consortium composed of SilverTree Equity and Perwyn. SALESmanago is a leading SaaS no-code CDP & Marketing Automation platform. 3TS realized an exceptional return on the investment, as the Company grew revenues over 400% in the 5.5 years as part of the portfolio. This is 3TS’ third exit of 2021.

“We are delighted to have been part of SALESmanago’s journey and to be able to bring strategic guidance at critical inflection points, as the Company scaled revenues over 50% per year.”, said Zbigniew Lapinski, Partner at 3TS Capital Partners. “Greg and the entire team have done an incredible job growing SALEmanago from a local leader to a breakthrough technology and a global challenger in the marketing automation platform segment.

“3TS worked closely with us and supported SALESmanago with operational insights through tremendous growth, as well as during the challenging moments of great change as our Company evolved.” added Greg Blazewicz, SALESmanago’s Founder and CEO.

SilverTree Equity and Perwyn acquired SALESmanago in a nine-digit transaction, which included a growth investment that the Company will use for further expansion. SilverTree Equity is a leading UK-based private equity firm with deep expertise in technology and software businesses. Perwyn is a UK-based family-backed private equity investor.

About SALESmanago

Headquartered in Krakow and founded in 2012, SALESmanago is a leading SaaS marketing automation and Customer Data Platform company. Its solution harnesses the full power of first- and zero-party data, combining advanced analytics and AI automation to deliver highly configurable personalized experiences, across a comprehensive range of natively built and integrated marketing execution channels. SALESmanago’s customers are a mix of large blue chip and mid-size organizations located across Europe, the Americas and Asia and spanning all industry verticals. Customers include Starbucks, Burger King, Pizza Hut, BMW, Toyota, Harley Davidson, Victoria’s Secret, Crocs and T-Mobile.

For more information, please visit www.salesmanago.com

About 3TS Capital Partners

3TS Capital Partners is a technology focused growth capital firm investing across Central Europe. 3TS provides expansion capital for businesses in growth sectors including Technology & Internet, Media & Communications and Technology-Enabled Services. The combination of strong financial backing, strategic value-add and extensive networks form the foundation of the 3TS company-building strategy. Investors in the current and past 3TS funds totaling over €400 million include EIF, Erste Group, Tesi, Cisco, OTP, EBRD, AWS, Sitra, KfW, and 3i among others.

For more information, please visit www.3tscapital.com

Categories: News