Erhvervs Webdesign (EWD) partners with Mentha to accelerate growth


Mentha has entered into a partnership with the founders of Erhvervs Webdesign, a fast-growing Danish digital marketing agency, which focuses on micro-SMEs. The partnership will accelerate EWD’s growth organically and through acquisitions, both domestically and internationally.

Over the past two years, Erhvervs Webdesign has tripled its revenue and successfully evolved from a regional provider of digital marketing services to a nationwide player with five offices across Denmark in Esbjerg, Aarhus, Odense, Copenhagen, and Aalborg. EWD’s core offering comprises design and development of unique websites, search engine optimization, and digital performance marketing across multiple platforms. Based on a strong operational backbone and closeness to the customer, EWD supports small business owners in their digital marketing journey.

Apart from its strong market position in Denmark, EWD is characterized by a very effective company culture, which is based on sound values and centered around what is best for customers and employees. This unique culture helps EWD attract new colleagues as well as retaining existing employees.

The founders of EWD, Thomas Jensen and Klaus Bisgaard will continue as senior management of EWD and retain a substantial  shareholding. Both see significant potential for further growth both in Denmark and the rest of Northern Europe. The partnership with Mentha will provide the necessary capital and expertise to execute the growth strategy. Both Thomas and Klaus are very enthusiastic about the partnership, stating, “We have a lot of confidence in Mentha. Our journey has only just begun, and this partnership marks the start of the next phase. We are proud of what our team, customers, and partners have accomplished and look forward to reaching new heights with Mentha on board.”

The joint aim of EWD and Mentha is for EWD to become a leading digital marketing agency in Northern Europe focusing on micro-SMEs. As an active partner, Mentha is well positioned to support the development of EWD through their team of investment professionals in Amsterdam, Antwerp, and Copenhagen.

Lars Thorsgaard Jensen, Partner at Mentha Denmark comments: “We value EWD for its collective culture and drive to support micro-SMEs on their digital marketing journey. Together with the founders and the broader management team, we expect to continue EWD’s strong growth track by attracting and retaining talent, continuously developing the digital marketing offering and accelerating expansion through an international buy-and-build strategy.”

EWD is Mentha’s first investment in Denmark.

About Erhvervs Webdesign (EWD)

EWD is one of Denmark’s leading digital agencies with a focus on small-sized companies. EWD’s core offering comprises design and development of unique websites, search engine optimization, and digital performance marketing across multiple platforms. The company was founded in 2012 by Thomas Jensen and Klaus Bisgaard and employs ca. 70 employees based in Esbjerg, Aarhus, Odense, Copenhagen, and Aalborg.

Categories: News


Conecta RC and Amber Marketing join forces with Marktest


Dear Investors, Pfaeffikon SZ, March 2023

Partners and Friends of Ufenau Capital Partners,
We are delighted to announce that the group supported by the Fund Ufenau VII Asset Light (“Group”), which acquired a majority stake in Marktest in January, has incorporated Conecta RC and Amber Marketing in March with the aim to lead the market research space in Iberia.
Marktest, the leading independent market research and marketing analytics player in Portugal, is joining forces with Conecta RC and Amber Marketing. The new partnership will further expand the Group’s capacities in Spain, by incorporating highly professional local complementary teams in Madrid and Barcelona, with the aim to continue their successful development and accelerate growth.

Conecta RC, a market research specialist based in Madrid with +20 years experience, has developed a solid relationship with its clients, large international groups and leaders in sectors such as consumer, finance, insurance, healthcare and education. Through a client-oriented and innovation-driven approach, its multidisciplinary team is a market reference for their systematic and methodological approach to market research.
Amber Marketing, a market research and consulting specialist based in Barcelona and Madrid with +20 years experience, is a sector reference in the healthcare, consumer and services space, leveraging a deep market understanding and an unrivalled panel of healthcare professionals. Striving to provide high-value for its clients, Amber Marketing’s team turns complexity into simpler and actionable insights.

The founders of Conecta RC and Amber Marketing will significantly co-invest, joining Ufenau and Marktest’s founders as partners, and driving the Group into its next growth phase. In addition to the benefits of the leading presence across Spain, the combined team will ensure the continuation of the Group’s successful growth strategy, providing room for joint knowledge and product development that will expand the combined service proposition in a highly technical and constantly evolving market.

José Manuel Oliveira, CEO of the Group, said “I am very glad to see Conecta RC and Amber Marketing professionals join our Group, adding highly professional and commited teams that bring many years of experience and relationships. I am convinced that all our clients will benefit from our strong combined capacity”.
Miguel Muñoz, Esther Fernández-Mayoralas, and Óscar Chicharro, founder and partners of Conecta RC, said “We are delighted to be part of the Group. It’s a fundamental step in our growth path that will ensure continuity of our business model while providing the benefits of the combined strengths, helping us grow as a team and offer an enhanced value proposition for our demanding clients.”

Antonio Bermejo and Ángel Amat, founders of Amber Marketing, added “We are convinced about the benefits of the Group’s strategy for our team’s development. They will enable us to accelerate and complement our growth plans, while ensuring we continue to provide unique actionable insights.”
Ralf Flore, Managing Partner at Ufenau, considers that “We are pleased to see Conecta RC and Amber Marketing join the Group as partners. The combination of complementary highly professional teams provides significant room for collaboration and value creation, ensuring our Group continues to be at the forefront of market research and data analytics in Iberia. ”

About Ufenau Capital Partners
Ufenau Capital Partners is a privately-owned Swiss Investor Group headquartered at Lake Zurich which advises private and institutional investors with their investments in private equity. Ufenau Capital Partners is focused on investments in service companies in German-speaking Europe, Iberia and the Benelux region and invests in Education & Lifestyle, Business Services, Healthcare, IT Services and Financial Services sectors. Since 2011, Ufenau invested in +280 service companies in Europe. Through a renowned group of experienced Industry Partners (owners, CEOs, CFOs), Ufenau has an active value-adding investment approach at eye-level with entrepreneurs and managers. Ufenau raised its seventh flagship fund and its third Continuation Vehicle in 2022 with a volume of EUR 1.6bn and advises capital of EUR 2.5bn.
Conecta RC and Amber Marketing join forces with Marktest

Ufenau Capital Partners AG
Huobstrasse 3
CH 8808 Pfäffikon, Schwyz
ucp .ch
Tel: + 41 44 482 66 66
Fax: + 41 44 482 66 63
The Group supported by
Ufenau VII which acquired
as new partners
March, 2023
has incorporated

Categories: News


Advent International agrees to sell Tag, a leading global marketing production company, to dentsu

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Advent International

London, 7 March 2023 – Advent International (“Advent”), one of the world’s largest and most experienced private equity investors, has entered into an agreement to sell Tag, a leading global omnichannel marketing production company, to Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), one of world’s largest global marketing and advertising agency networks.

In the past five years, Advent has invested more than €100 million in Tag, which has grown to become a leading global end-to-end, tech enabled marketing activation platform. Tag’s global footprint and offerings have expanded substantially, it has developed an end to end proprietary marketing execution platform called Digital Interact (Di) and acquired six strategic businesses, enhancing Tag’s CGI, e-commerce, content origination, and data analytics capabilities. Tag now has a truly global presence, with a world class diverse leadership team who oversee 2,800 employees in over 29 countries across EMEA, APAC and the Americas. Tag’s end-to-end platform provides digital, personalised marketing for many of the world’s leading brands.

James Brocklebank, Managing Partner at Advent International, said, “Since acquiring Tag in 2017, and following more than €100 million of investment, the business has been transformed to become a highly successful standalone entity that is now one of the world’s leading omnichannel digital marketing production companies.”

Chris Benson, Director at Advent International, said, “We have worked in partnership with Tag’s leadership team to build a world leader in marketing activation. Under Advent’s ownership, the company has grown significantly and continues to achieve double digit organic revenue growth. We are excited for Tag and dentsu to build on this success and we wish David Kassler and his team all the best as they start this next phase of their journey.”

David Kassler, Global CEO, Tag, said, “We can’t wait to start this next phase of our journey and couldn’t be happier to be joining the dentsu family. The market is moving incredibly fast towards integrated services – the combination of Tag’s global technology-enabled content production with dentsu’s broader marketing, technology and consulting skills will be tremendously additive for both sets of our wonderful clients.

Advent acquired Williams Lea Tag from Deutsche Post DHL Group in December 2017, before successfully separating Williams Lea and Tag into standalone businesses. Williams Lea, a high growth provider of tech-enabled business support services for a hybrid workforce, serving some of the world’s largest financial, legal and consulting firms, remains under Advent’s ownership.

Evercore, UBS, Weil, EY, and PWC acted as advisors to Advent.

About Advent International

Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. The firm has invested in over 400 private equity investments across 41 countries, and as of September 30, 2022, had $89 billion in assets under management. With 14 offices in 12 countries, Advent has established a globally integrated team of over 285 private equity investment professionals across North America, Europe, Latin America and Asia. The firm focuses on investments in five core sectors, including business and financial services; health care; industrial; retail, consumer and leisure; and technology.

For more information, please visit and follow Advent on LinkedIn.


About Tag

Tag works with leading brands to transform their business and marketing capabilities to deliver content at speed and scale across channels, cultures, and regions. With intelligent, sustainable, and technology-driven solutions (including their own end to end proprietary marketing execution platform called Digital Interact) at the heart of everything it does, Tag enables brands to operate more efficiently and effectively to stand out, grow and waste less. The organization will become dentsu’s sixth network brand and will retain the Tag brand for the foreseeable future.


About dentsu

Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), we are headquartered in Tokyo, Japan and our 65,000-strong employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

dentsu website:

Dentsu Group Inc. website:


Media contacts

Graeme Wilson or Harry Cameron
+44 (0)20 7353 4200

Categories: News


Precision Strategies Secures Strategic Investment

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Abry Partners logo

Precision Strategies (“Precision”), a leading strategy and marketing agency, today announced a new strategic investment from Abry Partners, a Boston-based investment firm. The partnership will fuel and accelerate Precision’s long-term growth and expansion strategy.

Founded in 2013, Precision brings integrated, campaign-style advocacy that harnesses strategic communications, digital, creative, paid media, data analytics, and organizing to help clients achieve their goals.  The agency’s work has been widely recognized, including an Emmy nomination, a Cannes Grand Prix, and multiple Gold Lion Awards, Webbys, and agency of the year awards.

“We founded Precision as a truly integrated agency that could bring world class expertise and cutting-edge services to campaigns, causes and corporations,” said co-founders Stephanie Cutter and Teddy Goff. “We’re excited to find a new partner in Abry to expand our reach and  work with us to drive continued growth and innovation as we enter our second decade.”

Abry Partners is known for its expertise in helping high-growth businesses reach their full potential, and their minority investment in Precision will bring new resources and valuable experience to the table. The firm’s investment will provide Precision with the strategic support it needs to expand its services, reach new markets, and continue delivering exceptional results to its clients.

“Precision’s decade-long record of groundbreaking growth and success make them an ideal partner,” said Medhini Srinivasan, Principal at Abry Partners. “We are proud to invest in Precision and are confident that this partnership will help accelerate its growth and drive positive outcomes for its clients.”

GP Bullhound served as advisor to Precision and BrightTower served as advisor to Abry Partners.

About Precision:

Precision is a leading public affairs firm providing integrated services and exceptional results for campaigns, corporations and causes. With offices in Washington DC and New York, the company provides services including strategic communications, digital engagement, paid media, crisis management, organizing and data analytics.

About Abry Partners:

Abry Partners is one of the most experienced and successful sector-focused private equity investment firms in North America. Since its founding in 1989, the firm has completed over $90 billion of leveraged transactions and other private equity or preferred equity placements. Currently, the firm manages over $5.0 billion of capital across its active funds.

Categories: News


Waterland Private Equity’s UK team invests in marketing agency network Markettiers4DC


Waterland Private Equity (“Waterland”) today announced its majority investment in Markettiers4DC (“M4DC”), a London-headquartered network of tech-enabled, data-driven, broadcast activated, strategic communications agencies. Financial details have not been disclosed.

Founded by CEO Howard Kosky in 1994, M4DC works with large national and international corporations including Rolls-Royce, Linkedin and Unilever. Today, the business employs a team of 150 people in the UK and UAE, providing services across its three key pillars of strategic communications: data and insight, broadcast and virtual / hybrid events.

M4DC aims to become a global leader in evidence-driven communications. This partnership with Waterland will support M4DC’s vision by accelerating investment in services that deliver meaningful and measurable impact to its clients, and by helping retain and attract the best people in the industry. M4DC also has international growth ambitions, predominantly focussing on entry to the North American market.

M4DC operates in the global communications market worth £69bn, growing at 7-10% per annum. This is driven by an increasingly complex and fragmented media landscape, but also growing demand from clients for more data-led communications strategies to deliver improved effectiveness. Through M4DC’s market-leading services and reputation for flawless operational delivery, the business has enjoyed 30% year-on-year revenue growth over the recent period.

With Waterland’s support, the business aims to expand internationally through an active buy and build programme. Waterland has deep experience in the marketing and communications industries from its recent and current partnerships in Dept, Intracto, Sideshow Group and Farner Consulting. Over the investment period, M4DC’s buy and build strategy is focussed on acquiring complementary communications businesses, helping the group build expertise, new capabilities and geographical coverage. Follow-on funding is available to the business to support these plans.

Howard Kosky, Founder and CEO, will continue to lead the business supported by M4DC’s leadership team of Peter Mitchell (Group MD), Nicky Marks (MD, Censuswide and Opinion Matters) and Scott Jackson (MD, Through The I).

Howard Kosky, CEO of M4DC, said: “In Waterland, we have found an experienced and supportive partner to help us achieve our growth ambitions. We see strong potential to expand our business internationally, particularly in the US, and Waterland’s experience as a specialist buy and build investor will help deliver our acquisition strategy, finding the right businesses to partner with and integrate into the growing M4DC network.”

Ryan Hallworth, Associate Principal at Waterland Private Equity, said: “M4DC has all the hallmarks of an exciting Waterland investment. Successful for nearly thirty years with a history of growth and innovation and a global client base, the business is well placed to expand both in the UK and internationally. The Company operates in a highly fragmented market offering compelling opportunities for value-adding acquisitions in both the UK and North America. We very much look forward to working alongside Howard and the team as they embark on the next stage of their growth journey.”

European private equity investment group Waterland opened its first UK office in the North West in early 2017, and expanded its presence with a London office in June 2021.
Over the last six years, Waterland UK has made seven platform investments and 38 bolt-on acquisitions, with a market-led origination strategy focusing on partnering with entrepreneurs and family businesses operating in fragmented markets.

Waterland was advised by Pinsent Masons (Legal), PwC (Tax), 8Advisory (FDD), Luminii Consulting (CDD), Rowan Group (MDD) and Clearwater (Debt Advisory). Debt was provided by Thincats. Waterland team: Ryan Hallworth, Robin Elley, Anton Holm.

M4DC was advised by PCB Partners (M&A) and Mayer Brown (Legal).

Categories: News


Balance Point Announces Follow-On Investment in Shift Paradigm

Balance Point Capital
Westport, CT, December 6, 2022 – Balance Point Capital Advisors, LLC (“Balance Point”), in conjunction with its affiliated fund Balance Point Capital Partners II, L.P, is pleased to announce a follow-on investment in Shift Paradigm (the “Company”). Balance Point invested debt capital in support of Shift Paradigm’s acquisition of Ergo, a world-class email marketing company based in New York City. Growth Catalyst Partners (“GCP”), a middle market private equity firm and majority owner of Shift Paradigm, led the transaction. The combination deepens the Company’s email and customer journey capabilities, supporting Shift Paradigm’s mission of accelerating value creation through digital transformations that shift how companies grow and engage with customers.
“The Ergo transaction meaningfully expands our talented team and expertise in channel, campaign and customer engagement, AI and digital transformation,” said Liz Ross, CEO of Shift Paradigm. “Our growing platform is able to provide enhanced best-in-class services to our clients while continuing our promise to deliver innovative and transformative digital strategies with exceptional execution. Balance Point’s support and shared vision was instrumental to completing this transaction and driving our continued growth trajectory.”
Ergo, founded in 2004 and based in New York, NY, is a leading provider of innovative tools to help businesses connect with their customers. Ergo makes advanced personalization at scale simple, right inside its customer’s ESPs. Marketers can now leverage a myriad of data to auto-generate millions of individual HTML-based dynamic content email modules for a truly personalized 1:1 CX.
Justin Kaplan, Partner at Balance Point said, “We are pleased to continue our partnership with the Shift Paradigm and GCP teams, and we’re excited to welcome the Ergo team to the platform. The combination of these two businesses adds to the momentum that Liz and her team have built in the business. We are very enthusiastic about the outlook for Shift Paradigm heading into 2023.”
About Shift Paradigm
Shift Paradigm unleashes the power of insights, enabled by data fluidity and creative go-to-market strategies to accelerate revenue and drive market growth. With 200+ employees in North America, Shift Paradigm is aligning sales and marketing in organizations around the world, digitally transforming customer experiences in the B2B and B2C spaces. For more information, please visit
About Balance Point
Balance Point is an alternative investment manager focused on the lower middle market. With approximately $1.7 billion in assets under management, Balance Point invests debt and equity capital in select lower middle market companies across a variety of investment vehicles. Balance Point takes a long-term, partnership approach to investing and is committed to building lasting relationships with its partners, management teams and intermediaries. Balance Point is a registered investment adviser. Further information is available at

Categories: News


Occto raises €4.6 million to fast forward the way companies create relevant customer experiences


Industrifonden invested in Occto already in January 2021 and today we are happy to announce our continued support and investment in the company. This €4.6 million round was led by Amsterdam based Newion, with continued participation from Munich based 42CAP and Industrifonden.

Occto is an Experience Data Platform built to fast forward the way companies create relevant customer experiences, everywhere. With Occtoo the user can easily unify all experience data such as customer, product, transactional, behavioral and content – and make it accessible in real time in any frontend of choice. Occto was founded in 2019 and their solution has become especially popular among upper mid-market and enterprise sized retailers with a need to support their omnichannel sales strategy such as Cartier, Intersport and Nordic Nest. The new funding will be used to accelerate expansion, grow the partner network and product development.

Niclas Mollin, CEO & Co-founder, Occtoo, said: The relevance of our product is even stronger in this unstable market, companies need to focus on creating a relevant customer experience using the resources they already have and with less risk. We help them do that.

Tomas Bie, Investment Director, Industrifonden, said: ”We are especially impressed by the fact that Occtoo can implement a new digital experience for a digital marketing department in days, whereas it today can take months to get hold of the data needed. We’ve been following Occto for a couple of years now and can see that the customers are adapting their platform beyond expectation. We are happy to continue supporting the team on their mission to create relevant customer experiences.”

Read more in Breakit (Swedish) and EU-Startups.

Ufenau VII invests in Market Research and Analytics specialist Marktest

Dear Investors, Pfaeffikon SZ, October 2022

Partners and Friends of Ufenau Capital Partners,
We are delighted to announce that Ufenau VII has reached an agreement to acquire a majority stake in Marktest (“Marktest”, “Group”). The Group is a leading tech-enabled market research and analytics solutions specialist with relevant international presence. Completion of the acquisition is subject to the satisfaction of certain conditions that are expected to be fulfiled until 31 January 2023.

With an experience of +40 years and +300 professionals, Marktest is the leading independent market research player in Portugal. The Group has an outstanding track record supporting media channels, agencies, and advertisers to capture relevant data and turn it into actionable insights. Marktest is the reference data provider on advertising expenditure in Portugal, and has an unrivaled know-how on research studies, which has led to the development of proprietary high-end media planning, business intelligence and analytics tools. The Group has already developed a relevant international presence in marketing analytics, with its tools becoming a standard across several countries.

With the support of Ufenau, the objective of Marktest is to grow consolidating a group of leading specialists in the field of market research and analytics in Europe with profound sector-specific expertise coupled with cutting edge data visualization and analytics capabilities. The strategic acquisitions will reinforce the Group’s market position broadening its service offering and specific know-how as well as expanding its geographical reach.

The Founders of Marktest will continue to lead the business into its next growth phase and will significantly co-invest alongside Ufenau. Together, Marktest’s team and Ufenau will ensure the continuation of the successful growth strategy.
José Manuel Oliveira, the CEO of Marktest, said “Strongly positioned in Portugal and operating in +30 countries, Marktest is highly experienced in market and media research as well as in developing hardware and software. Our outstanding team is permanently ready to develop and provide new solutions of the upmost quality and accuracy for our clients and partners. Now we are commencing a new phase in which we look forward to materializing valuable synergies alongside Ufenau, embracing new markets, solidifying our international position and continuing to guarantee dedication, quality and rigor as we have done to date.”

Ralf Flore, Managing Partner at Ufenau, considers that “Marktest has proven its ability to be at the forefront of market research in simbiosis with a powerful data analytics software highly valued in the market. Ufenau is delighted to support the Group in its next growth phase, increasing its presence in the international market through strategic acquisitions that will complement its already well-established capacities and service offering.”
Your Ufenau Team

About Ufenau Capital Partners
Ufenau Capital Partners is a privately-owned Swiss Investor Group headquartered at Lake Zurich which advises private and institutional investors with their investments in private equity. Ufenau Capital Partners is focused on investments in service companies in German-speaking Europe, Iberia and the Benelux region and invests in Education & Lifestyle, Business Services, Healthcare, IT Services and Financial Services sectors. Since 2011, Ufenau invested in 270 service companies in Europe. Through a renowned group of experienced Industry Partners (owners, CEOs, CFOs), Ufenau has an active value-adding investment approach at eye-level with entrepreneurs and managers. Ufenau raised its seventh flagship fund and its third Continuation Vehicle earlier this year with a volume of EUR 1.6bn and advises capital of EUR 2.5bn.
Ufenau VII invests in Market Research and Analytics specialist Marktest

Ufenau Capital Partners AG Huobstrasse 3 CH-8808 Pfäffikon, Schwyz
Tel: + 41 44 482 66 66 Fax: + 41 44 482 66 63

Categories: News


Adelis backs Avidly in its growth journey

Adelis Equity

Adelis becomes the majority shareholder in Avidly to support the company accelerate growth. Avidly is a leading marketing technology service provider and a leading partner to HubSpot, supporting companies of all sizes succeed in digital marketing, sales, and customer service. By combining its deep HubSpot capabilities and leading creative and digital marketing skills, Avidly has a strong offering to its customers. Adelis will support the company in its journey ahead, including organic initiatives and strategic acquisitions across regions.

Avidly is an international HubSpot partner, with strong creative and digital marketing capabilities. For three years in a row, Avidly has been ranked as the Global number 1 partner to HubSpot, thanks to its deep HubSpot capabilities and ability to serve a wide range of customers across several countries. The company is headquartered in Helsinki, and has operations in the Nordics, UK, Germany and Canada.

“We are excited to partner with Avidly. The management team and employees at Avidly have done a very good job in establishing the company as a leading marketing technology service company. HubSpot is a fantastic software company and by being a leading elite partner to them, we see great potential for Avidly in a private setting.” say John-Matias Uuttana and Hampus Nestius at Adelis.

“We will support Avidly’s management to accelerate growth and will seek acquisition opportunities to build an even stronger company. We will actively look for companies that are eager to join the journey Avidly is on,” continue John-Matias and Hampus.

“I am welcoming Adelis as the majority shareholder of Avidly. The team at Adelis has a great track record of growing companies, I am looking forward to work with them on the continued journey of Avidly,” says Jesse Maula, CEO of Avidly.

Adelis launched a voluntary recommended public cash tender offer for Avidly in July 2022. The tender offer was successful, and the 90% acceptance threshold was exceeded on September 2nd. After a subsequent offer period, ending on September 26th, a 98% acceptance rate was reached. The transaction closed in September 2022. All information related to the public offer can be found at:

Adelis was advised by Carnegie and Avance on the transaction.

For further information:

John-Matias Uuttana, Adelis Equity Partners,

Hampus Nestius, Adelis Equity Partners,

Jesse Maula, Avidly,

About Avidly

Avidly is a leading Nordic-based marketing technology (MarTech) service provider with its shares trading on Nasdaq First North Helsinki. In Avidly’s MarTech offering, customer experience, data and technology are closely entwined into its impact-driven growth strategy. Avidly partners with organizations of all sizes, from start-ups to Fortune 500 companies and is committed to creating solutions that help companies to grow. Avidly has a team of approximately 280 MarTech professionals in 18 locations in Finland, Sweden, Norway, Denmark, Germany, the UK and Canada.

About Adelis Equity Partners

Adelis is a growth partner for well-positioned, Nordic companies. Adelis partners with management and/or owners to build businesses in growth segments and with strong market positions. Since raising its first fund in 2013, Adelis has been one of the most active investors in the Nordic middle-market, making 36 platform investments and more than 150 add-on acquisitions. Adelis today manages approximately €2.5 billion in capital. For more information, please visit

Categories: News


IK Partners invests in Remazing

IK Partners

IK Partners (“IK”) is pleased to announce that the IK Small Cap III Fund has acquired a significant minority stake in Remazing GmbH (“Remazing” or “the Company”), a leading marketing services and software provider focussing on the Amazon marketplace. IK is investing from its dedicated pool of Development Capital, acquiring its stake from the founders who are reinvesting alongside IK.

Remazing was founded in 2016 by Hannes Detjen and Emil Beck and was developed to serve the growing demand from consumer brands to market their products directly on Amazon. Today, the Company is the largest independent provider in the market, serving over 100 corporate clients globally and employing over 100 e-commerce experts who are based in its headquarters in Hamburg and across local hubs in Barcelona, London, Paris and Turin.

With Amazon broadening its market reach across product segments and geographies in recent years, Remazing developed a full-service offering around content creation, management and monitoring supported by Remdash, its own proprietary software. The Company supports a range of brands selling products across the Beauty & Health, Household & DIY, Sports and Baby segments, counting leading companies such as Henkel, Under Armour and Tonies among its clients.

IK has acquired a significant minority stake in Remazing with Hannes, Emil and Managing Director Filip Egert and Chief Technology Officer Timo Helken reinvesting alongside. With IK’s support, Remazing plans to grow through: strengthening partnerships with existing clients and acquiring new ones, increasing market penetration, developing its technology offering further and expanding into other marketplaces. Additionally, the Company aims to build its presence globally through the execution of a selective M&A strategy.

Hannes Detjen and Emil Beck, Co-Founders and Managing Directors of Remazing, commented: “We are excited to embark on a new stage of development with IK. For the last six years we have been on an incredible journey as we turned our ideas into reality and developed a compelling proposition which helps our clients increase their sales online. The time has now come to welcome external investment to help us turbocharge our own growth and cement our position globally.”

Ingmar Bär, Director at IK Partners and Advisor to the IK Small Cap III Fund, said: “Hannes and Emil have achieved a huge amount in building Remazing with their ambitious team and establishing it as one of Europe’s leading Amazon-focused, tech-enabled marketing services firms. With the ongoing growth of the Amazon ecosystem and growing professionalisation of marketing across online platforms, we see huge potential in partnering with the Remazing team to develop the Company into a leading global player.”

For further questions, please contact:

IK Partners
Vidya Verlkumar
Phone: +44 (0) 7787 558 193

Categories: News