Waterland Private Equity’s UK team invests in marketing agency network Markettiers4DC

Waterland

Waterland Private Equity (“Waterland”) today announced its majority investment in Markettiers4DC (“M4DC”), a London-headquartered network of tech-enabled, data-driven, broadcast activated, strategic communications agencies. Financial details have not been disclosed.

Founded by CEO Howard Kosky in 1994, M4DC works with large national and international corporations including Rolls-Royce, Linkedin and Unilever. Today, the business employs a team of 150 people in the UK and UAE, providing services across its three key pillars of strategic communications: data and insight, broadcast and virtual / hybrid events.

M4DC aims to become a global leader in evidence-driven communications. This partnership with Waterland will support M4DC’s vision by accelerating investment in services that deliver meaningful and measurable impact to its clients, and by helping retain and attract the best people in the industry. M4DC also has international growth ambitions, predominantly focussing on entry to the North American market.

M4DC operates in the global communications market worth £69bn, growing at 7-10% per annum. This is driven by an increasingly complex and fragmented media landscape, but also growing demand from clients for more data-led communications strategies to deliver improved effectiveness. Through M4DC’s market-leading services and reputation for flawless operational delivery, the business has enjoyed 30% year-on-year revenue growth over the recent period.

With Waterland’s support, the business aims to expand internationally through an active buy and build programme. Waterland has deep experience in the marketing and communications industries from its recent and current partnerships in Dept, Intracto, Sideshow Group and Farner Consulting. Over the investment period, M4DC’s buy and build strategy is focussed on acquiring complementary communications businesses, helping the group build expertise, new capabilities and geographical coverage. Follow-on funding is available to the business to support these plans.

Howard Kosky, Founder and CEO, will continue to lead the business supported by M4DC’s leadership team of Peter Mitchell (Group MD), Nicky Marks (MD, Censuswide and Opinion Matters) and Scott Jackson (MD, Through The I).

Howard Kosky, CEO of M4DC, said: “In Waterland, we have found an experienced and supportive partner to help us achieve our growth ambitions. We see strong potential to expand our business internationally, particularly in the US, and Waterland’s experience as a specialist buy and build investor will help deliver our acquisition strategy, finding the right businesses to partner with and integrate into the growing M4DC network.”

Ryan Hallworth, Associate Principal at Waterland Private Equity, said: “M4DC has all the hallmarks of an exciting Waterland investment. Successful for nearly thirty years with a history of growth and innovation and a global client base, the business is well placed to expand both in the UK and internationally. The Company operates in a highly fragmented market offering compelling opportunities for value-adding acquisitions in both the UK and North America. We very much look forward to working alongside Howard and the team as they embark on the next stage of their growth journey.”

European private equity investment group Waterland opened its first UK office in the North West in early 2017, and expanded its presence with a London office in June 2021.
Over the last six years, Waterland UK has made seven platform investments and 38 bolt-on acquisitions, with a market-led origination strategy focusing on partnering with entrepreneurs and family businesses operating in fragmented markets.

Waterland was advised by Pinsent Masons (Legal), PwC (Tax), 8Advisory (FDD), Luminii Consulting (CDD), Rowan Group (MDD) and Clearwater (Debt Advisory). Debt was provided by Thincats. Waterland team: Ryan Hallworth, Robin Elley, Anton Holm.

M4DC was advised by PCB Partners (M&A) and Mayer Brown (Legal).

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Balance Point Announces Follow-On Investment in Shift Paradigm

Balance Point Capital
Westport, CT, December 6, 2022 – Balance Point Capital Advisors, LLC (“Balance Point”), in conjunction with its affiliated fund Balance Point Capital Partners II, L.P, is pleased to announce a follow-on investment in Shift Paradigm (the “Company”). Balance Point invested debt capital in support of Shift Paradigm’s acquisition of Ergo, a world-class email marketing company based in New York City. Growth Catalyst Partners (“GCP”), a middle market private equity firm and majority owner of Shift Paradigm, led the transaction. The combination deepens the Company’s email and customer journey capabilities, supporting Shift Paradigm’s mission of accelerating value creation through digital transformations that shift how companies grow and engage with customers.
“The Ergo transaction meaningfully expands our talented team and expertise in channel, campaign and customer engagement, AI and digital transformation,” said Liz Ross, CEO of Shift Paradigm. “Our growing platform is able to provide enhanced best-in-class services to our clients while continuing our promise to deliver innovative and transformative digital strategies with exceptional execution. Balance Point’s support and shared vision was instrumental to completing this transaction and driving our continued growth trajectory.”
Ergo, founded in 2004 and based in New York, NY, is a leading provider of innovative tools to help businesses connect with their customers. Ergo makes advanced personalization at scale simple, right inside its customer’s ESPs. Marketers can now leverage a myriad of data to auto-generate millions of individual HTML-based dynamic content email modules for a truly personalized 1:1 CX.
Justin Kaplan, Partner at Balance Point said, “We are pleased to continue our partnership with the Shift Paradigm and GCP teams, and we’re excited to welcome the Ergo team to the platform. The combination of these two businesses adds to the momentum that Liz and her team have built in the business. We are very enthusiastic about the outlook for Shift Paradigm heading into 2023.”
About Shift Paradigm
Shift Paradigm unleashes the power of insights, enabled by data fluidity and creative go-to-market strategies to accelerate revenue and drive market growth. With 200+ employees in North America, Shift Paradigm is aligning sales and marketing in organizations around the world, digitally transforming customer experiences in the B2B and B2C spaces. For more information, please visit https://www.shiftparadigm.com.
About Balance Point
Balance Point is an alternative investment manager focused on the lower middle market. With approximately $1.7 billion in assets under management, Balance Point invests debt and equity capital in select lower middle market companies across a variety of investment vehicles. Balance Point takes a long-term, partnership approach to investing and is committed to building lasting relationships with its partners, management teams and intermediaries. Balance Point is a registered investment adviser. Further information is available at www.balancepointcapital.com.

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Occto raises €4.6 million to fast forward the way companies create relevant customer experiences

Industriefonden

Industrifonden invested in Occto already in January 2021 and today we are happy to announce our continued support and investment in the company. This €4.6 million round was led by Amsterdam based Newion, with continued participation from Munich based 42CAP and Industrifonden.

Occto is an Experience Data Platform built to fast forward the way companies create relevant customer experiences, everywhere. With Occtoo the user can easily unify all experience data such as customer, product, transactional, behavioral and content – and make it accessible in real time in any frontend of choice. Occto was founded in 2019 and their solution has become especially popular among upper mid-market and enterprise sized retailers with a need to support their omnichannel sales strategy such as Cartier, Intersport and Nordic Nest. The new funding will be used to accelerate expansion, grow the partner network and product development.

Niclas Mollin, CEO & Co-founder, Occtoo, said: The relevance of our product is even stronger in this unstable market, companies need to focus on creating a relevant customer experience using the resources they already have and with less risk. We help them do that.

Tomas Bie, Investment Director, Industrifonden, said: ”We are especially impressed by the fact that Occtoo can implement a new digital experience for a digital marketing department in days, whereas it today can take months to get hold of the data needed. We’ve been following Occto for a couple of years now and can see that the customers are adapting their platform beyond expectation. We are happy to continue supporting the team on their mission to create relevant customer experiences.”

Read more in Breakit (Swedish) and EU-Startups.

Adelis backs Avidly in its growth journey

Adelis Equity

Adelis becomes the majority shareholder in Avidly to support the company accelerate growth. Avidly is a leading marketing technology service provider and a leading partner to HubSpot, supporting companies of all sizes succeed in digital marketing, sales, and customer service. By combining its deep HubSpot capabilities and leading creative and digital marketing skills, Avidly has a strong offering to its customers. Adelis will support the company in its journey ahead, including organic initiatives and strategic acquisitions across regions.

Avidly is an international HubSpot partner, with strong creative and digital marketing capabilities. For three years in a row, Avidly has been ranked as the Global number 1 partner to HubSpot, thanks to its deep HubSpot capabilities and ability to serve a wide range of customers across several countries. The company is headquartered in Helsinki, and has operations in the Nordics, UK, Germany and Canada.

“We are excited to partner with Avidly. The management team and employees at Avidly have done a very good job in establishing the company as a leading marketing technology service company. HubSpot is a fantastic software company and by being a leading elite partner to them, we see great potential for Avidly in a private setting.” say John-Matias Uuttana and Hampus Nestius at Adelis.

“We will support Avidly’s management to accelerate growth and will seek acquisition opportunities to build an even stronger company. We will actively look for companies that are eager to join the journey Avidly is on,” continue John-Matias and Hampus.

“I am welcoming Adelis as the majority shareholder of Avidly. The team at Adelis has a great track record of growing companies, I am looking forward to work with them on the continued journey of Avidly,” says Jesse Maula, CEO of Avidly.

Adelis launched a voluntary recommended public cash tender offer for Avidly in July 2022. The tender offer was successful, and the 90% acceptance threshold was exceeded on September 2nd. After a subsequent offer period, ending on September 26th, a 98% acceptance rate was reached. The transaction closed in September 2022. All information related to the public offer can be found at:

https://investors.avidlyagency.com/en/adelis

Adelis was advised by Carnegie and Avance on the transaction.

For further information:

John-Matias Uuttana, Adelis Equity Partners, john-matias.uuttana@adelisequity.com

Hampus Nestius, Adelis Equity Partners, hampus.nestius@adelisequity.com

Jesse Maula, Avidly, jesse.maula@avidlyagency.com

About Avidly

Avidly is a leading Nordic-based marketing technology (MarTech) service provider with its shares trading on Nasdaq First North Helsinki. In Avidly’s MarTech offering, customer experience, data and technology are closely entwined into its impact-driven growth strategy. Avidly partners with organizations of all sizes, from start-ups to Fortune 500 companies and is committed to creating solutions that help companies to grow. Avidly has a team of approximately 280 MarTech professionals in 18 locations in Finland, Sweden, Norway, Denmark, Germany, the UK and Canada.

About Adelis Equity Partners

Adelis is a growth partner for well-positioned, Nordic companies. Adelis partners with management and/or owners to build businesses in growth segments and with strong market positions. Since raising its first fund in 2013, Adelis has been one of the most active investors in the Nordic middle-market, making 36 platform investments and more than 150 add-on acquisitions. Adelis today manages approximately €2.5 billion in capital. For more information, please visit www.adelisequity.com

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IK Partners invests in Remazing

IK Partners

IK Partners (“IK”) is pleased to announce that the IK Small Cap III Fund has acquired a significant minority stake in Remazing GmbH (“Remazing” or “the Company”), a leading marketing services and software provider focussing on the Amazon marketplace. IK is investing from its dedicated pool of Development Capital, acquiring its stake from the founders who are reinvesting alongside IK.

Remazing was founded in 2016 by Hannes Detjen and Emil Beck and was developed to serve the growing demand from consumer brands to market their products directly on Amazon. Today, the Company is the largest independent provider in the market, serving over 100 corporate clients globally and employing over 100 e-commerce experts who are based in its headquarters in Hamburg and across local hubs in Barcelona, London, Paris and Turin.

With Amazon broadening its market reach across product segments and geographies in recent years, Remazing developed a full-service offering around content creation, management and monitoring supported by Remdash, its own proprietary software. The Company supports a range of brands selling products across the Beauty & Health, Household & DIY, Sports and Baby segments, counting leading companies such as Henkel, Under Armour and Tonies among its clients.

IK has acquired a significant minority stake in Remazing with Hannes, Emil and Managing Director Filip Egert and Chief Technology Officer Timo Helken reinvesting alongside. With IK’s support, Remazing plans to grow through: strengthening partnerships with existing clients and acquiring new ones, increasing market penetration, developing its technology offering further and expanding into other marketplaces. Additionally, the Company aims to build its presence globally through the execution of a selective M&A strategy.

Hannes Detjen and Emil Beck, Co-Founders and Managing Directors of Remazing, commented: “We are excited to embark on a new stage of development with IK. For the last six years we have been on an incredible journey as we turned our ideas into reality and developed a compelling proposition which helps our clients increase their sales online. The time has now come to welcome external investment to help us turbocharge our own growth and cement our position globally.”

Ingmar Bär, Director at IK Partners and Advisor to the IK Small Cap III Fund, said: “Hannes and Emil have achieved a huge amount in building Remazing with their ambitious team and establishing it as one of Europe’s leading Amazon-focused, tech-enabled marketing services firms. With the ongoing growth of the Amazon ecosystem and growing professionalisation of marketing across online platforms, we see huge potential in partnering with the Remazing team to develop the Company into a leading global player.”

For further questions, please contact:

IK Partners
Vidya Verlkumar
Phone: +44 (0) 7787 558 193
vidya.verlkumar@ikpartners.com

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Oakley capital agrees partial exit from Seedtag

Oakley

Oakley Capital (“Oakley”) is pleased to announce that Oakley Capital Origin Fund (“Origin”) has reached an agreement to sell part of its stake in Seedtag to private equity investor Advent International (“Advent”).

Seedtag

Founded by Jorge Poyatos and Albert Nieto in Madrid in 2014, Seedtag is the leader in contextual advertising in EMEA and LATAM.

Seedtag
Seedtag – The leading contextual advertising platform in Europe and LATAM.

The Company helps brands and agencies deliver digital advertising that is directly relevant to the content that readers are consuming, meeting growing market demand for cookie-less solutions that protect brands and prioritise consumer privacy.

Oakley Capital

Oakley leveraged its deep media expertise and strong track record growing digital businesses to invest in Seedtag in 2021, attracted by its proprietary AI technology and entrepreneurial team, and in order to support the company’s international expansion.

Since 2021, Oakley has supported Seedtag’s launch into North America as well as the strategic acquisition of KMTX (previously Keymantics), a leading French company specialised in building AI models to optimise and automate performance marketing campaigns.

During Oakley’s ownership, Seedtag has grown revenues and earnings significantly ahead of forecast.

Quote Jorge Poyatos and Albert Nieto

In partnership with Oakley, we have made strong progress in our business plan, driving top-line growth, pursuing strategic acquisitions and further professionalising the business. We see tremendous opportunity to grow Seedtag further as profound changes in the advertising industry drive demand for our contextual advertising services that enhance both brand awareness and security. We look forward to partnering with Advent and Oakley to take full advantage of these opportunities.

Jorge Poyatos and Albert Nieto

Co-Founders and Co-CEOs — Seedtag

Quote Peter Dubens

What first attracted us to invest behind Seedtag were two highly ambitious, ex-Google entrepreneurs with a vision to create a leader in advertising technology, and a market-leading product that addressed the increasing focus on consumer privacy. This is a terrific combination that has delivered strong outcomes. We are pleased to continue our partnership with Jorge and Albert, and welcome Advent as together we position the company for the next stage of its growth plan. Seedtag remains Oakley’s third platform investment in Iberia, a cornerstone region for the firm, alongside market-leading property portal idealista and business software provider Grupo Primavera.

Peter Dubens

Managing Partner — Oakley Capital

Advent International

Partnering with Advent will enable Seedtag to leverage its significant expertise in marketing and data, accelerate its expansion into the US, the world’s largest advertising market, as well as provide additional firepower for additional M&A and investment in the company’s contextual product suite.

Jorge Poyatos and Albert Nieto will continue to lead Seedtag from both its Spanish and US headquarters.

Seedtag has established itself as a leading player in Europe and Latin America in the very dynamic contextual advertising sector. We are delighted to partner with Jorge and Albert as they continue to build on this momentum. With our international presence and deep sector expertise, Advent will work with the Seedtag management team to further expand the business internationally. We look forward to supporting this hugely exciting business to grow and scale-up and to taking it to the next level.

Gonzalo Santos

Managing Director and Head of Spain — Advent International

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Adelis announces a public cash tender offer for all shares and special rights in Avidly, a leading MarTech service provider

Adelis Equity

Adelis has today announced a voluntary public cash tender offer for all shares and special rights in Avidly Plc recommended by the Board of Directors of Avidly Plc. Avidly Plc is a leading marketing technology service provider with its shares trading on Nasdaq First North Helsinki.

To read more about the tender offer, please visit the offer site at https://investors.avidlyagency.com/en/adelis

For further information:

Investor Relations contacts:

Adalbjörn Stefansson

Investor Relations

Adelis Equity Partners

adalbjorn.stefansson@adelisequity.com

+46 (0) 8 525 200 00

Media enquiries:

Heidi Paro

Miltton Ltd

heidi.paro@miltton.fi

+358 (0) 44 553 8729

About Avidly

Avidly is a leading Nordic-based marketing technology (MarTech) service provider with its shares trading on Nasdaq First North Helsinki. In Avidly’s MarTech offering, customer experience, data and technology are closely entwined into its impact-driven growth strategy. Avidly partners with organizations of all sizes, from start-ups to Fortune 500 companies and is committed to creating solutions that help companies to grow. Avidly has a team of approximately 280 MarTech professionals in 18 locations in Finland, Sweden, Norway, Denmark, Germany, the UK and Canada. For more information, please visit www.avidlyagency.com.

About Adelis Equity Partners

Adelis is a growth partner for well-positioned, Nordic companies. Adelis partners with management and/or owners to build businesses in growth segments and with strong market positions. Since raising its first fund in 2013, Adelis has been one of the most active investors in the Nordic middle-market, making 34 platform investments and more than 150 add-on acquisitions. Adelis today manages approximately €2 billion in capital. For more information, please visit www.adelisequity.com.

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Eurazeo to sell the remaining 51% of its stake in Trader Interactive based on a $1.897 Billion valuation

Eurazeo

Eurazeo is announcing the sale of its remaining 51% stake in Virginia (USA)-based Trader Interactive, a leading platform of branded marketplaces in the United States providing digital marketing solutions and services across the commercial truck, recreational vehicle, power sports and equipment industries, to carsales, the largest online automotive advertising platform in Australia with a growing presence in Latin America and Asia. This transaction follows the acquisition by carsales in August 2021 of 49% of Trader Interactive.

carsales, which operates several marketplaces across both the automotive and specialty vehicle segments, brings to Trader its extensive knowledge in building and developing scaled online marketplaces.

Under this agreement, Trader Interactive is valued at $1.897bn corresponding to 25,0x CY 2021 Adjusted EBITDA. With this operation, Eurazeo and its affiliates show a return on a realized basis of 3.1x their original investment.

The sale of the 51% stake represents pre-tax proceeds of ~$350m for Eurazeo and its affiliates, of which $238m for Eurazeo.

Since 2017, with the support of the Eurazeo’s Mid-large buyout team and its partner, Goldman Sachs Asset Management, Trader Interactive has significantly reinforced its leading position across each of its verticals. Through its relentless focus on building a world class technology and data platform along with targeted and strategic M&A, Trader continues to deliver increasing value to its dealers every day.

Marc Frappier, Member of the Executive Board, Managing Partner, Mid-large buyout:

“Over the last five years, Eurazeo has supported Trader Interactive in its journey to become a leading platform of branded marketplaces in the United States. This investment exemplifies our strategy to select and support market leaders across attractive industries supported by strong fundamentals and clear growth drivers.”

Vivianne Akriche, Managing Director, Mid-large buyout, added:

“We are proud to have worked with the team at Trader over the last five years. This partnership with carsales will allow Trader to continue in its journey to cement its position as a leader with global ambitions. We also want to thank our partners at Goldman Sachs Asset Management for their strong partnership and support for the company.”

About Eurazeo

  • Eurazeo is a leading global investment company, with a diversified portfolio of €32 billion in assets under management, including nearly €23.2 billion from third parties, invested in 530 companies. With its considerable private equity, venture capital, private debt as well as real estate and infrastructure asset expertise, Eurazeo accompanies companies of all sizes, supporting their development through the commitment of its nearly 360 professionals and by offering deep sector expertise, a gateway to global markets, and a responsible and stable foothold for transformational growth. Its solid institutional and family shareholder base, robust financial structure free of structural debt, and flexible investment horizon enable Eurazeo to support its companies over the long term.
  • Eurazeo has offices in Paris, New York, London, Frankfurt, Berlin, Milan, Madrid, Luxembourg, Shanghai, Seoul, Singapore and Sao Paulo.
  • Eurazeo is listed on Euronext Paris.
  • ISIN: FR0000121121 – Bloomberg: RF FP – Reuters: EURA.PA

EURAZEO CONTACT

Virginie CHRISTNACHT

DIRECTRICE DE LA COMMUNICATION

+33 (0) 1 44 15 76 44

Pierre BERNARDIN

DIR. RELATIONS INVESTISSEURS

+33 (0) 1 44 15 16 76

PRESS CONTACT

David Sturken

MAITLAND/AMO

+44 (0) 7990 595 913

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Seedtag acquires performance advertising platform KMTX

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Oakley

Oakley Capital (‘Oakley’), the pan-European private equity investor, is pleased to announce that portfolio company Seedtag the leader in contextual advertising in EMEA and LATAM, is acquiring KMTX (previously Keymantics), a leading French company specialised in building AI models to optimise and automate performance marketing campaigns.

Icons8 Mind Map

KMTX is a fast-growing AI-based performance marketing platform
Working with 200+ marketing agencies and international blue-chip brands

Icons8 Fast Forward

Accelerate development
Seedtag’s performance advertising offering and full-funnel cookie-less solutions

KMTX

KMTX focuses on delivering mid and low funnel KPIs to advertisers.

Founded in Paris in 2017 before launching its products commercially in 2019, KMTX has leveraged its proprietary AI and performance advertising solutions to drive exponential growth across its core market in France.

Over the past five years, we have built a successful business helping advertisers make better media buying decisions. With Seedtag we share a common vision to make internet advertising simpler through data-driven media investment.

Arthur Querou

CEO and Co-Founder — KMTX

Seedtag

Seedtag helps brands and agencies deliver digital advertising that is directly relevant to the content that readers are consuming, meeting growing market demand for cookie-less solutions that protect brands and prioritise consumer privacy.

Seedtag
Seedtag – The leading contextual advertising platform in Europe and LATAM.

Oakley leveraged its deep media expertise and strong track record growing digital businesses to invest in Seedtag in 2021, attracted by its proprietary software and entrepreneurial team.

Combining KMTX’s models with Seedtag’s contextual data will enable the business to provide advertisers with a full-funnel cookieless solution that delivers outstanding results across branding and performance marketing campaigns. The integration of Paris-based KMTX into Seedtag’s contextual full stack also complements Seedtag’s business in the French market. KMTX’s employees will be incorporated into Seedtag’s existing workforce, joining the commercial and tech teams.

Quote Jorge Poyatos and Albert Nieto

We’re delighted to welcome the KMTX team into the Seedtag family. Acquiring KMTX allows us to combine AI-based predictive models with our proprietary contextual data, further advancing our mission to become the number one global contextual advertising partner for brands and agencies as we expand into new regions including the US.

Jorge Poyatos and Albert Nieto

Co-Founders and Co-CEOs — Seedtag

Quote Peter Dubens

We’re pleased to support Seedtag as the business sustains its strong trajectory, underpinned by organic growth, product development, internationalisation and now M&A. We believe KMTX will add significant value to Seedtag and we look forward to working with the combined team as they build Seedtag into the leading provider of cookie-less marketing solutions in a privacy-first world.

Peter Dubens

Managing Partner — Oakley Capital

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Bridgepoint takes majority stake in Inspired Thinking Group

Bridgepoint

• Team ITG has 1,000+ employees across the UK, Europe and America, with its sights set on global growth

• Clients include some of the world’s most recognisable brands such as GSK, Heineken, Jaguar Land Rover and PUMA

(London, United Kingdom – 28 March 2022) – Bridgepoint has acquired a majority stake in fast- growing Inspired Thinking Group (Team ITG) from previous shareholder Equistone Partners Europe (Equistone) for an undisclosed sum. Bridgepoint’s investment will support the existing management team to deliver the next phase of Team ITG’s development internationally, focused on U.S. growth with its cloud-based marketing technology and marketing services.

Headquartered in Birmingham, UK, with over 1,000 employees across offices in Europe and America, Team ITG is transforming the way global brands operate their marketing. Founded in 2009, the company has already become the ‘go-to’ solution for many major corporations, including some of the world’s most recognisable brands: GSK, Jaguar Land Rover, Heineken, PUMA, Currys and many more.

Team ITG is a technology-led, multichannel marketing activation business. Its disruptive marketing technology (martech) platform, CanopyCloud, is supported by its 24-hour creative production studio and award-winning client services ranging from strategy, creative and creative production, to delivery, performance marketing, TV, film and photography. This blended model of technology and services allows Team ITG to rapidly deploy bespoke solutions built around individual client needs; all aimed at delivering efficiencies and creating fast, agile marketing partnerships that produce impressive results across all channels.

Simon Ward, CEO of Team ITG, commented: “Our success has been built on revolutionising the way marketers work, liberating them from tedious administrative tasks through our integrated ecosystem of game-changing technology and world-class creative services. Designed by marketers for marketers, our martech platform is highly innovative, refreshingly intuitive, and extremely powerful. GSK, one of our many global clients, recently described our CanopyCloud platform as ‘the future and heart of their content operations.’

“We would like to thank Equistone for its fantastic support in developing our business over the past four years. And now, our relationship with Bridgepoint is another brilliant milestone in our journey as we grow globally. We have the team and the resources to deliver even more powerful results for our clients across the world while also developing a host of exciting new partnerships.”

Emma Watford, partner and co-head of Bridgepoint’s investment activities in the UK, said: “Team ITG is a successful marketing operations services business with a compelling software offering, CanopyCloud. It operates in a very large, growing and fragmented market that benefits from the increasing need for automation driven by the shift to digital and personalised marketing. We’re excited to be backing the team at a crucial time as they scale their technology offering and become increasingly global – areas where we can provide the necessary expertise to accompany them on this next stage in their journey.”

Whilst Equistone has sold its majority stake, the firm has reinvested in Team ITG through its Reinvestment Fund. This reflects Equistone’s ongoing support and confidence in the executive team, the driving force behind the next stage of Team ITG’s growth.

Paul Harper, Partner at Equistone, said: “We are proud to have partnered with Simon and the team during this exceptional phase of the company’s development, comprising strong organic and acquisitive growth. We are also delighted to be reinvesting in Team ITG as a minority shareholder and look forward to continuing to support the business’s ambitious global growth strategy.”

Bridgepoint was advised on the deal by Alantra, JEGI Clarity, Allen & Overy, EY and Bain & Company. Team ITG and Equistone were advised by GP Bullhound and Eversheds Sutherland.

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