Torqx Capital Partners (“Torqx”) is pleased to announce that it has entered into a partnership with the current owners of Folat Group B.V. (“Folat” or “the Company”). Folat is the largest designer, manufacturer, and distributor of decorated party goods and party accessories in the Benelux. Key customer segments are dedicated party goods stores, webshops and large retailers. Folat also operates its own B2C e-commerce platform www.feestwinkel.nl.
Marc Mulckhuyse, founder and director of Folat, comments: “Managing the complete process from product design to production and distribution enables us to keep our leading position and develop new markets, like our B2C e-commerce platform. Joining forces with Torqx provides us not only with financial support, but also with the knowledge and expertise to develop and scale our business.”
Alex Adrichem, founder and director of Folat, comments: “We are delighted to enter into a partnership with Torqx. This will allow us to continue our strong momentum and build a market leading position in Europe. We are looking forward to realise our business ambitions together with the Torqx team.”
Peter Kroeze, Managing Partner at Torqx comments: “We are impressed by the passion and dedication of the Folat team to provide their customers with the best party products and excellent delivery and service. Folat has developed a strong market position, based on their innovative product range, retail expertise and thorough understanding of their customers’ needs. We look forward to supporting Folat in further building the company internationally and driving its performance.”
Folat was founded in 1993 by Alex Adrichem and Marc Mulckhuyse. With an innovative and fresh approach of the market, the company has realised continuous growth since the start. Folat offers a broad range of party products, incorporating a variety of themes and licenses, and develops concepts in order to have a total solution for any store, product or theme presentation. Folat organises the complete distribution chain, from design and product development to production, sales and distribution. The Company is headquartered in Haarlem (NL), has sales offices in Belgium and Germany and operates a state-of-the-art 12.000 m² warehouse in Velsen. Folat employs ca. 70 FTE. For more information, please visit www.folat.eu.