GP Bullhound advises on its sale to Cision

Gp Bullhound

Headquartered in Copenhagen, offers an integrated SaaS platform for social media listening, engaging, publishing, measuring, advertising and managing customer data. The Company enables its clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform.’s diverse and global client portfolio includes Carlsberg, Toyota, William Grant & Sons, Momondo, Panasonic, Coca-Cola, and many more.

Cision Ltd. (NYSE:  CISN) is a leading global provider of earned media software and services to public relations and marketing communications professionals. By adding Falcon’s social marketing solutions to the Cision portfolio, Cision will allow industry professionals to execute sophisticated social media campaigns across paid, owned, and earned media that spans the entire customer journey.

“Social media is core to today’s customer experience, with nearly 2.5 billion users. At, we take pride in providing world-class brands with our leading social media marketing solution,” said Ulrik Bo Larsen, founder and CEO. “GP Bullhound was an outstanding advisor to us, with excellent sector knowledge and creative ideas throughout the entire process. Their team remained dedicated to delivering an outstanding result and we could not have achieved this outcome without the GP Bullhound team.”

Jonathan Cantwell, Director at GP Bullhound, commented: “Having known the Company and team for several years, we are thrilled to have advised Falcon in this important transaction. Cision and Falcon will be a force in the marketing comms and social space for a long time.”

This marks GP Bullhound’s 10th software transaction in the last twelve months and highlights the firm’s track record of working with leading SaaS companies globally. Selected previous transactions include Synthesio (sold to Ipsos), Rant & Rave (sold to Upland Software), Extenda (sold to STG Partners), TextRecruit (sold to iCIMS), and many others.

For inquiries please contact:
Jonathan Cantwell, Director, at
Carl Wessberg, Executive Director, at
Eric Crowley, Vice President, at

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris, Hong Kong, Madrid and New York. For more information, please visit, or follow on Twitter @GPBullhound.

Categories: News


BC Partners to Acquire United Group, the Leading Cable and Media Operator in South Eastern Europe


Investment further strengthens ambition of United Group as the regional leader in communication and media

KKR maintaining substantial minority stake

LONDON & AMSTERDAM–(BUSINESS WIRE)–Sep. 27, 2018– Funds advised by BC Partners (“BC Partners”), a leading international investment firm, today announced the signing of a definitive agreement whereby BC Partners will acquire majority ownership of United Group B.V. (“United Group”) from KKR, a leading global investment firm. KKR will retain a substantial minority stake. Financial terms of the transaction were not disclosed, and the transaction is subject to relevant regulatory approvals.

United Group is the leading media and communication services provider across South East Europe. Through significant investments in digital infrastructure, content and proprietary technology, it provides market-leading services to its customers across the region. Over the past 18 years the Group has expanded its presence through both organic growth and acquisitions, now employing over 3,400 staff and providing services to over 1.8m homes.

Nikos Stathopoulos, Partner at BC Partners said: “We are delighted to partner with United Group’s management team and KKR to support the company’s next phase of growth. United Group is a high-quality asset, with defensive growth characteristics, leading infrastructure, differentiated content and loyal customers. Its attractive and integrated business model and regional leadership position it well for further organic and acquisitive growth.”

Since its investment in 2014, KKR has supported United Group to build the company into the leading provider of communications and media services in South Eastern Europe. United Group’s fibre and cable networks have the largest presence in the region, covering 1.82m homes which benefit from broadband speeds over 2.6x higher than local peers and high quality local and international content.

Jean-Pierre Saad, Managing Director at KKR said: “We are proud of the way in which United Group has developed over the last five years. It is a great example of a truly convergent operator across communications and media with market leading product innovation and services. We will remain closely committed to the further development of United Group and are looking forward to working with BC Partners and the management team to further strengthen the company’s growth.”

Morgan Stanley and LionTree are acting as advisers to BC Partners while Credit-Suisse is advising United Group.


About BC Partners

BC Partners is a leading international investment firm with over EUR18 billion of assets under management in private equity and private credit. Established in 1986, BC Partners has played an active role in developing the European buy-out market for three decades. Today, BC Partners executives operate across markets as an integrated team through the firm’s offices in North America and Europe.

Since inception, BC Partners Private Equity has completed 104 private equity investments in companies with a total enterprise value of €129 billion and is currently investing its tenth private equity fund. On the Private Credit front BC Partners Credit is currently investing Special Opportunities Fund I. For more information, please visit

About KKR

KKR is a leading global investment firm that manages multiple alternative asset classes, including private equity, energy, infrastructure, real estate and credit, with strategic manager partnerships that manage hedge funds. KKR aims to generate attractive investment returns for its fund investors by following a patient and disciplined investment approach, employing world-class people, and driving growth and value creation with KKR portfolio companies. KKR invests its own capital alongside the capital it manages for fund investors and provides financing solutions and investment opportunities through its capital markets business. References to KKR’s investments may include the activities of its sponsored funds. For additional information about KKR & Co. Inc (NYSE: KKR), please visit KKR’s website at and on Twitter @KKR_Co.

Source: KKR

Media Contacts
For BC Partners
Henrietta Dehn / Jonathan Hodgkinson
Prosek Partners
Phone: +44(0)20 3878 8566
Alastair Elwen
Phone: +44(0)20 7251 3801

Categories: News


Prime Ventures exits Greetz

Prime Ventures

Photobox Acquires Greetz to Create European Leader in Online Greetings Cards and Personal Gifting

Photobox Group, Europe’s leading personalisation business, has snapped up Dutch online cards and giftingretailer Greetz. The acquisition makes Photobox Group the European market leader in online greetings cards and personal gifting through the Greetz and Moonpig brands.

Founded in 2001 as an online greetings cards retailer – in which it is the undisputed market leader with over 7.5 million cards sold in the Netherlands in 2017 – Greetz has now established itself as Holland’s number one brand in personal gifting, with strong positions in categories like online flowers, chocolate, beverages and balloons. In 2017 the company sold almost 1 million gifts. Growing at 25% year on year, the business is on course to double its 2015 revenues in 2018.

Greetz now joins Photobox Group’s family of brands which include Moonpig – the UK leader in online cards, gifts & flowers – as well as Photobox (Europe-wide leader in photo-personalised gifts), Hofmann (Spanish leader in photo-personalised gifts) and PosterXXL (a leading player in the German photo-personalised market).

“We’re delighted to welcome Greetz to our family of gifting and personalisation businesses”, said Jody Ford, CEO Photobox Group. “Much like Moonpig in the UK, Greetz is a loved, household brand, offering customers a highly emotive, personal and convenient way to share special moments and occasions together, and a vibrant, dynamic alternative to generic, off the shelf cards, gifts and flowers. The UK and Netherlands are the two main greetings card markets in Europe and we now have leadership positions in both”, said Ford.

Joining Photobox Group gives us access to a Europe-wide pool of talent, expertise and creativity as we build the next stage of Greetz story”, said Niek Veendrick, CEO Greetz. “Our vision is to be the number one destination for personal gifting and greeting, enabling consumers to surprise and support people close to them. This is a 100% match with the Photobox ambitions and in Moonpig they have a very similar business that we can grow with.”

Photobox Group’s brands and products enable over 10 million customers across 15 countries to share memories, celebrate great moments and inject personal expression into their everyday lives every year. The Group generated revenues of £325m in the fiscal year ending 30 April 2017 and is owned by Exponent Private Equity and Electra Private Equity.

Categories: News


Volpi Capital completes its fourth deal with management buyout of CycloMedia

Volpi Capital

London, 20 August 2018: Volpi Capital (“Volpi”), a specialist European lower mid-market private equity firm, today announces the fourth deal from its first fund – Volpi Capital Fund I – with the management buyout of CycloMedia, a leading global B2B geospatial data and information business headquartered in the Netherlands.

CycloMedia provides intelligent geospatial data and information services by virtualising large cities for B2B governmental and commercial use cases, such as tax assessment, remote infrastructure monitoring, asset inspection for insurance underwriters and visual support for control rooms. Founded in the Netherlands in 1980, CycloMedia operates across Europe and the US with the majority of customers buying a repeat service.

CycloMedia is a highly innovative business that through its Research & Development team has developed proprietary technology providing advanced camera and processing techniques. Its technology is currently used in government, public safety and security markets, as well as in construction, infrastructure management and insurance.

The company, which has over 140 employees, has a track record of strong growth with high margins and had revenues of c.€30m in 2017.

The deal will see Volpi acquiring a majority stake. Working closely with CycloMedia’s management, Volpi plans to add value to the business through continued international expansion, particularly in the US. In addition, Volpi will support management with a buy and build strategy, whilst also enhancing the business’ governance and operations.

Volpi’s average ticket size across its four deals to date has been c.€60m, with the investment in CycloMedia consistent with this.

Commenting on the transaction, Crevan O’Grady from Volpi Capital, said: “CycloMedia matches perfectly with our investment thesis of backing businesses harnessing technologies to improve productivity and efficiency within B2B value chains. I am confident that we can support management in driving transformative growth for CycloMedia through further internationalisation, with a particular focus on the US.”

Frank Pauli, CEO of CycloMedia added: “We have been very impressed by Volpi’s deep industrial knowledge and their ability to truly understand our business and the market opportunity. Having developed a relationship with Volpi over the last year, we are confident that they are the right partner to help us take the business to next level.”

This is Volpi’s first deal since closing its maiden fund – Volpi Capital Fund I – at its €185m hard cap in April 2018.

Volpi was advised by Allen & Overy and PwC.

About Volpi Capital

Volpi Capital is a specialist European lower mid-market private equity firm. Volpi has a thesis-driven approach targeting ambitious businesses using enabling technologies to disrupt traditional B2B value chains. Volpi typically invests €25-75 million of equity in businesses with enterprise values between €50 million and €200 million and seeks to drive transformative growth through international expansion and consolidation. The firm, which was founded in 2016 by Crevan O’Grady and Marco Sodi, closed its first fund (Volpi Capital Fund I) in April 2018 with commitments of €185 million.

For all media enquiries, please contact:

Instinctif Partners

Nick Woods/Ambrose Fullalove

+44 20 7457 2020

About CycloMedia

Founded in 1980 CycloMedia is a leading international provider of data and software solutions virtualising the outside world accurately on-screen. CycloMedia’s customers derive actionable insights from the geo-data platform to power day-to-day decisions remotely and with more accuracy, delivering exceptional ROI. CycloMedia focuses its solutions on tax assessment, asset management, public safety, construction & engineering, utility & transportation and insurance & real estate. CycloMedia employs 140 people and is based in Zaltbommel, the Netherlands, with operations in the US, Germany, and Scandinavia.

Categories: News


Stagwell Media LLC Secures $260 Million Investment from AlpInvest Partners


AlpInvest Becomes the First Outside Investor in the Marketing Group Since Its Launch by Mark Penn and Steve Ballmer

WASHINGTON, D.C. – The Stagwell Group and AlpInvest Partners today announced the completion of a $260 million capital raise by Stagwell Media LLC from investment funds managed by AlpInvest Partners, a global private equity investor. Since its founding in 2015, Stagwell Group has completed seventeen investments and is on track for more than $400 million in consolidated net revenue this year. The new investment will support Stagwell’s strategy of building a network of innovative marketing and research companies.

“The marketing landscape is in the midst of a dramatic transformation and we are excited to have AlpInvest support our mission in creating a network of strategists and tacticians that is nimble and digital-centric, building a go-to resource for brands looking to succeed in today’s complex marketplace,” said Mark Penn, Managing Partner of the Stagwell Group. “We created Stagwell as a meaningful alternative to the holding companies, aptly named, since they have long been holding brands back from delivering on their full potential in a digital-first world.”

“Stagwell has demonstrated a superior operating model. Over the past three years, Mark and his team have built a highly attractive portfolio of world class digital-first marketing companies that drive significant results for brands,” said Michael Hacker, Managing Director, AlpInvest Partners.

“We are thrilled to support Stagwell through this secondary transaction at a key a moment in their development, as their portfolio continues to expand rapidly with exciting new capabilities and geographic reach that will allow Stagwell to compete on a global basis,” said Julian Rampelmann, Managing Director, AlpInvest Partners.

Management of the Stagwell Group remains the same. Further details of the transaction were not announced.

Mercury Capital Advisors served as the exclusive financial advisor to the Stagwell Group.


About The Stagwell Group

The Stagwell Group LLC (the “Stagwell Group”) is a registered investment advisory company formed by Mark Penn. The Stagwell Group manages a private equity fund whose portfolio includes more than a dozen collaborative, digital-first agencies. Stagwell’s portfolio of high growth companies include digital marketing agency Forward 3D Group, media innovator MMI Agency, healthcare and consumer experts SCOUT, research leader Harris Insights & Analytics, performance marketing firm PMX Agency, creative digital leader Code and Theory, strategic communications agency SKDKnickerbocker, entertainment research innovator National Research Group (NRG), public relations firm Finn Partners, communications agency Wye Communications, digital advocacy shop Targeted Victory, creative advertising consultancy Wolfgang, online reputation management firm Reputation Defender and technology innovator Stagwell Technologies. Online at

About AlpInvest Partners
AlpInvest is a leading global private equity investor, with more than $45 billion of assets under management as of June 30, 2018 and more than 150 employees across offices in New York, Amsterdam, Hong Kong, San Francisco and Indianapolis. Since its inception, AlpInvest has invested with over 350 managers and committed $62 billion across over 640 primary commitments to private equity funds, more than 125 secondary transactions and in excess of 230 equity co-investments. AlpInvest offers customized private equity investment solutions to investors through separately managed accounts and commingled funds. AlpInvest operates as a subsidiary of The Carlyle Group (NASDAQ: CG), a global alternative asset manager with $210 billion of assets under management as of June 30, 2018. For more information, please visit

Media Contact for the Stagwell Group
Beth Lester Sidhu
Phone: +1 (202)423-4414

Media Contact for AlpInvest Partners
Maaike van der Schoot
Phone: +31 (0) 20 540 7628

Categories: News


KKR to Acquire RBmedia


LANDOVER, Md. & NEW YORK–(BUSINESS WIRE)– KKR, a leading global investment firm, and RBmedia, a leading digital audiobook and related spoken content producer, today announced the signing of a definitive agreement under which KKR will acquire RBmedia from Shamrock Capital. Financial details of the transaction were not disclosed.

RBmedia is the largest independent publisher of audiobooks in the world with a catalogue of more than 35,000 titles spanning all genres – from romance to business to sci-fi – with thousands of works being added each year. RBmedia’s collection spans best-sellers to award winners to emerging works from up-and-coming authors. The company also distributes content to consumers directly through two divisions:, a leading audiobooks subscription service, and RBDigital, a state-of-the-art cloud-based digital media platform for libraries and library patrons. RBmedia reaches consumers through distribution agreements with an array of platform partners such as Audible, Google, and Rakuten.

“This is an exciting time for RBmedia as audiobooks are the fastest growing segment in the digital publishing industry today. We are delighted to partner with KKR to build on that momentum and to expand upon the growth we’ve achieved in the space thus far in partnership with Shamrock,” said Tom MacIsaac, President and CEO of RBmedia.

“The proliferation of mobile devices and voice-enabled ecosystems has created an always-on consumer who increasingly seeks out new content to enjoy,” said Richard Sarnoff, Chairman of Media, Entertainment, and Education for KKR. “This trend has made audiobooks the most growthful segment of the publishing industry. RBmedia is very well positioned to capitalize on these dynamics with the industry’s largest independent catalogue of premier audio content that can be flexibly delivered across platforms, worldwide.”

“We are thrilled to partner with Tom MacIsaac and the talented team at RBmedia,” said Ted Oberwager, Director at KKR. “We look forward to continuing the company’s history of innovation and to growing RBmedia for the years to come.”

KKR has a long history of successfully investing in market-leading businesses in the digital media and content sectors. KKR’s recent and related investments include WebMD, UFC, Sonos, BMG Rights Management, Next Issue Media, Fotolia, Emerald Media, and Nielsen, among others.

KKR is making the investment in RBmedia primarily from its KKR Americas XII Fund.

“Shamrock is extremely grateful to the RBmedia team for their partnership, entrepreneurial spirit and ability to lead the business over the past three years,” said Mike LaSalle, Partner at Shamrock. “KKR’s resources and expertise will enable the company to continue to capitalize on the tremendous opportunity this market represents.”

Goldman Sachs & Co. LLC is serving as financial advisor to KKR on the transaction, with Simpson Thacher & Bartlett LLP serving as legal advisor. LionTree is serving as financial advisor to RBmedia on the transaction, with Cooley LLP serving as legal advisor.

About RBmedia

RBmedia is a global leader in spoken audio content and digital media distribution technology that reaches millions of consumers—at home, in the car, and wherever their mobile devices take them. RBmedia produces exclusive titles and delivers the finest digital content—including audiobooks, streaming video, educational courses, entertainment titles, and much more. Headquartered in Landover, Maryland, RBmedia comprises an ever-expanding group of the best brands in spoken audio content and digital media distribution technology. Find out more at

About KKR

KKR is a leading global investment firm that manages multiple alternative asset classes, including private equity, energy, infrastructure, real estate and credit, with strategic manager partnerships that manage hedge funds. KKR aims to generate attractive investment returns for its fund investors by following a patient and disciplined investment approach, employing world-class people, and driving growth and value creation with KKR portfolio companies. KKR invests its own capital alongside the capital it manages for fund investors and provides financing solutions and investment opportunities through its capital markets business. References to KKR’s investments may include the activities of its sponsored funds. For additional information about KKR & Co. Inc. (NYSE:KKR), please visit KKR’s website at and on Twitter @KKR_Co.

About Shamrock Capital

Shamrock is a Los Angeles-based investment firm with approximately $1.9 billion of assets under management, investing exclusively in the media, entertainment and communications sectors. Shamrock was originally founded in 1978 as the family investment company of the late Roy E. Disney and has since evolved into an institutional money manager with a leading group of investors including endowment and pension funds. Shamrock partners with strong management teams and takes an active, collaborative approach to creating value in each investment. Shamrock’s current investments include Appetize, Branded Cities, BTI Studios, FanDuel, Giant Creative, Isolation Network, Maple Media, Mobilitie, Omega Wireless, Questex, RBmedia, Screenvision Media, Silvergate Media, Wazee Digital, and Wpromote. For more information, visit:

Kristi Huller or Cara Major
Shamrock Capital:
Mickey Mandelbaum or Jaimee Pavia

Source: KKR

Categories: News


FiloBlu to accelerate its development with Ardian Growth


Paris, 10 July 2018 – Ardian, a world-leading private investment house, today announces the acquisition of a minority stake in FiloBlu S.p.A., a leading digital consulting company based in Italy, focused on digital strategies, e-commerce and omnichannel to develop the online business and enhancing brand equity on a global scale for Brands and Retailers.

The strategic partnership between Ardian Growth and FiloBlu aims to accelerate the growth of the company by strengthening its organization and implementing an ambitious business strategy for the next three years. This partnership will lead to increased investments in research, innovation and training, while expanding FiloBlu’s international presence.

Christian Nucibella, founder of FiloBlu, said: “This partnership with a prestigious and world-leading investment house such as Ardian is an extraordinary opportunity for FiloBlu to strengthen our organization and achieve stronger growth. We will look to improve our ability to offer our clients and partners innovative services and cutting-edge technologies, helping them expand their business in the increasingly global marketplace and take advantage of the range of opportunities for growth offered by digital transformation.”

Laurent Foata, Managing Director of Ardian Growth, stated: “By carrying out this initiative alongside Christian Nucibella, we’re showing our desire to become a leading partner of companies like FiloBlu, which has put into practice an effective growth model on an international scale.”

Bertrand Schapiro, Senior Investment Manager at Ardian Growth, added: “After having combined profitability with very fast organic growth, FiloBlu is starting a new stage of its growth. We are pleased to support the company on its journey of further international expansion.”

The agreement comes at a particularly positive period for FiloBlu, which was recently awarded by Deloitte as one of the “Best Managed Companies” in Italy, and among the fastest-growing European digital companies, making Deloitte’s “Technology Fast 500 EMEA” ranking three years in a row since 2015. The company has also been ranked amongst the “Financial Times: 1000 Europe’s Fastest Growing Companies” for two years in a row since 2017.


FiloBlu is an ideal business partner for brands and retailers looking to develop their businesses and brand awareness internationally, thanks to a tailored sales, marketing and communication strategy that combines online shopping and brick-and-mortar retail. FiloBlu accompanies companies during the growth process. The joint initiatives of the parties are backed by data analysis using the dynamic Commerce Intelligence Platform, which gathers together the most important sources of information in real time. It has the capacity to connect a number of digital sources and monitor and analyse the behaviour and preferences of online users. FiloBlu provides its clients with a comprehensive array of local group companies in the most strategic markets, as well as integrated logistics facilities and a hub of competences with links to a network of international partners. Founded in 2009 by Christian Nucibella, FiloBlu has headquarters in Venice and offices in Milan, Naples, Lugano, Prague, New York, Shanghai and Hong Kong. One big, professional team of more than 120 people carries out digital-oriented business projects on a global scale.


Ardian is a world-leading private investment house with assets of US$71bn managed or advised in Europe, the Americas and Asia. The company is majority-owned by its employees. It keeps entrepreneurship at its heart and focuses on delivering excellent investment performance to its global investor base. Through its commitment to shared outcomes for all stakeholders, Ardian’s activities fuel individual, corporate and economic growth around the world. Holding close its core values of excellence, loyalty and entrepreneurship, Ardian maintains a truly global network, with more than 500 employees working from fourteen offices across Europe (Frankfurt, Jersey, London, Luxembourg, Madrid, Milan, Paris and Zurich), the Americas (New York, San Francisco and Santiago) and Asia (Beijing, Singapore, Tokyo). It manages funds on behalf of around 700 clients through five pillars of investment expertise: Fund of Funds, Direct Funds, Infrastructure, Real Estate and Private Debt.
Ardian on Twitter @Ardian


Filoblu : Christian Nucibella, Alberto Arcolin, Gaia Coller
Financial Advisor: Buttignon Zotti Milan & Co (Fabio Buttignon, Antonio Zotti, Lucia Scarpari)
Ardian : Laurent Foata, Bertrand Schapiro
Legal Advisor: Giovannelli e Associati (Fabrizio Scaparro, Paola Cairoli, Matilde Finucci)
Financial Advisor : KPMG Italy (Fabrizio Scaparro, Paola Cairoli, Matilde Finucci)


 PR & PRESS – AD MIRABILIA Tel. +39 02 4382191
Manuela Lubrano Tel. +39 02 43821937 Cell. +39 349 2410696
Valeria Dalcore Cell. +39 3403861104
Carl Leijonhufvud Cell. +44 020 3805 482

Categories: News


PEI Media to be acquired by Bridgepoint Development Capital


Bridgepoint Development Capital (“BDC”) is to acquire a majority stake in PEI Media – the global provider of insight, market-data and business conferences for professionals active in alternative asset class investment. Details of the transaction are not disclosed. The business is being acquired from its founders, management and minority shareholder, LDC.

Private investment markets in real estate, infrastructure, private equity, and private debt – including specialist sector-specific activities within those private asset markets – are the key focus of PEI Media.  The Group has developed deep connections with international sources of alternative investment capital since its inception in 2001. Clients served include public sector and company pension plans, insurance groups, endowments and family offices – as well as leading private-asset fund managers who raise and deploy capital raise from institutional investors.

Commenting on the acquisition, PEI Media Chief Executive Tim McLoughlin said: “This is a pivotal moment for PEI. We’ve had a tremendously supportive investor in LDC and we’re now looking ahead with even greater ambition for the scale and growth of our enterprise. As the global investment market continues to transform and mobilise towards Alternative Assets this is great time to lock into a new partnership with Bridgepoint who bring an entirely new level of global expertise and experience in helping companies achieve scale and value-adding complexity. We’re looking forward with real excitement to delivering the organic and acquisitive opportunities we’ve been working on with the Bridgepoint/BDC team.

BDC Partner Robin Lawson said: “PEI is recognised for its differentiated insight into the worlds of multiple alternative asset classes. As investors look for higher yields, continued inflows into these classes means that there is growing demand for the information, analysis and event-networking opportunities of providers like PEI. Today’s investment by BDC will support the continued international expansion of the business as well as further development of its technology platform and digital product set. Our aim in working with PEI’s management will be to ensure that it remains best-placed to scale its digital offering in a growing market and deliver progressive evolution of its specialist-brand in line with advancing client needs. In this way, we expect that increasingly sophisticated customers, both existing and new, will remain able to access the information and market connections they increasingly need to be successful in their global alternative investment strategies.”

BDC estimates that the alternative asset subscription market (excluding events) for the authoritative services provided by PEI is worth >£200 million annually and is expected to grow at 10-15% per annum. The global market potential for specialist high-level conference events is larger. The market opportunity for PEI is therefore very significant.

PEI was formed following a management buyout from Euromoney Institutional Investor plc. It has grown a diversified portfolio of alternative asset-focused publications, databases and branded events. Headquartered in London with offices in Hong Kong and New York, the company currently employs c. 180 people and has clients based in over 80 countries. The company’s publications include PERE, Infrastructure Investor, Private Debt Investor, Private Equity International, Real Estate Capital, Private Funds Management, Agri Investor and Secondaries Investor, amongst others.

Advisers involved in this transaction were:

  • for BDC: Raymond James (Corporate Finance), Deloitte (Financial and Tax), Travers Smith (Legal), AMR (Commercial Due Diligence)
  • for PEI: Livingstone Partners, Squire Patton Boggs, PWC, EY, Intechnica, Liberty Corporate Finance

Press enquiries

For all press enquiries, contact James Murray on +44 (0) 20 7034 3555

Categories: News


Aurelius acquires UK-based Connect Books


  • European multi-channel wholesaler, distributor and retailer of books with revenues of approx. EUR 250 million in 2017
  • Non-core asset of UK-listed Connect Group as it focuses on its specialist logistics business
  • Significant potential for the AURELIUS operating model
  • Connect Books to be rebranded back to Bertram Group

Munich/London December 21, 2017 – AURELIUS Equity Opportunities SE & Co. KGaA (ISIN DE000A0JK2A8) (“Aurelius” or “the Group”), the listed pan-European mid-market investor, today announces the acquisition of Connect Books from FTSE-listed specialist distribution company Connect Group Plc.

Connect Books is a multi-channel wholesaler, distributor and retailer of printed and digital books, with operations in UK, the Netherlands, and France. The business has projected revenues of approximately EUR 250 million for 2017. Connect Group is selling the division as it seeks to focus its strategy on its specialist logistics business. The transaction is subject to the approval of the competition authorities and is expected to close in January 2018.

On completion, Connect Books, will be rebranded back to Bertram Group.

European multi-channel wholesaler, distributor and retailer of books with revenues of approx. EUR 250 million in 2017

Connect Books is a global multi-channel books business with a strong competitive position across the UK and Europe. It is comprised of six distinct brands as follows:

·        Bertram Books is a leading UK B2B books wholesaler. Bertram offers bespoke services, from complete stock management tools to direct fulfilment for internet retailers.

·        Wordery is the UK’s fastest growing B2C online bookshop offering access to more than 13 million titles.

·        Dawson Books is a market leading supplier of print and digital content including shelf-ready, metadata and workflow services to Universities in the UK and internationally.

·        Erasmus and Houtschild are specialist suppliers and curators of high quality print books and journals servicing academic and corporate libraries internationally, with extensive expertise in sourcing hard-to-find content.

·        Bertram Library Services is a key supplier of printed shelf ready books to public libraries in UK, Ireland and internationally.

Connect Book’s UK businesses are supported by a state-of-the-art warehouse operation in Norwich which provides consolidation, library preparation services and distribution, with capacity to also drive other products.

Significant potential for the AURELIUS operating model

In the coming months, AURELIUS operational task force experts will support Connect Books management in executing a carve-out from Connect Group, ensuring minimal distraction from the company’s day-to-day business. Following acquisition, AURELIUS will also work with the team to implement its planned growth strategy across its full brand range, with a focus on expanding the business’ international footprint, service offering, marketing capabilities and e-commerce platform.

Dirk Markus, CEO of Aurelius, commented: “We are very pleased to announce our acquisition of Connect Books, an established, global business and one of the market leaders in its sector. This acquisition is a further demonstration of AURELIUS’ position as a preferred partner for corporates seeking a complex carve-out of a non-core business and we very much look forward to working with Connect Book’s existing management to support the business in its next stage of growth.

Justin Adams, Managing Director of Connect Books, commented: “Since the decision by Connect Group to focus on becoming a specialist logistics business, we have been exploring various ownership options. In Aurelius I believe we have found an owner that has the financial and operational capabilities to help us on our journey to build the best one stop shop for content and support us in the ongoing shift towards becoming a more customer-centric, agile solutions provider for our customers and suppliers. In the immediate term it remains business as usual as we complete our peak trading season and gear up for the new calendar year.”

Categories: News


Progressus portfolio company Viju sold to the Dutch-German Private Equity firm Avedon Capital Partners

EV Private Equity

Senior Partners in EV Private Equity, Rune Jensen and Per Arne Jensen, who
established the Norwegian Private Equity fund manager Progressus in 2006, sold the Progressus portfolio company Viju to the Dutch-German Private Equity firm Avedon Capital Partners.

Under Progressus active stewardship Viju has grown its revenues from NOK 80 million to more than NOK 800 million through strong organic and acquisitive growth. Number of employees have grown from 25 to 280 and number of offices from 1 small office in Stavanger to 11 across Norway, UK, USA, Singapore and Malaysia.

Avedon Capital Partners acquires VisionsConnected and Viju to create a leading global provider of video conferencing, audiovisual and collaboration solutions

The ambition for the new combined company is to build a leading global visual collaboration company specializing in designing, installing, servicing and supporting physical and virtual meeting environments for global customers with a strategic need for videoconferencing, collaboration and audiovisual solutions.

The combined company today serves corporate and public customers in about 100 countries. It will have its official headquarter in Amsterdam, the Netherlands and will continue to serve customers from multiple office locations throughout EMEA, USA & APAC. A new brand, that reflects the evolution of these two reputable businesses into an integrated global organization, is expected to be launched in early 2018.

Rune Jensen (Progressus Private Equity, majority owner Viju): “Under our ownership, Viju has tenfolded revenues and established offices around the globe. We look forward to following the new company’s continued journey, and believe Avedon is very well positioned to take it to the next level”


About Viju
Viju is a global visual communications specialist, whose aim is to transform the way people communicate and collaborate in the workplace. Their solutions and services include video conferencing, audio visual integration and unified communications and collaboration.

About VisionsConnected
VisionsConnected is a global visual collaboration specialist on a mission to change the way people collaborate. They create and deliver cloud-based, high quality, secure and user-friendly video conferencing services to customers in over 120 countries.

About Avedon Capital Partners
Avedon Capital Partners is an investor passionate about supporting outstanding entrepreneurs and management teams of growth companies to realize their ambitions together. It is located in Amsterdam (NL) and Düsseldorf (GER). Avedon focuses on niches within four sectors: Software & Technology, Business Services, Industry & Engineering, and Consumer & Leisure. Since it was established, the team has invested in over 20 growth capital transactions and has achieved a strong track record of growth

About Progressus

Progressus is a private equity company based in Stavanger, Norway,  providing capital and competence to growth companies in the oil and gas and technology sectors. In 2015 Progressus Management joined Energy Ventures to form EV Private Equity.


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