Over the past two years, Attio has grown to 5,000 paying customers, including AI leaders like Lovable, Granola, Modal, and Replicate

Attio, the AI-native CRM for the next era of companies, today announced it has raised $52 million in Series B funding. The round was led by GV (Google Ventures), with participation from existing investors Redpoint Ventures, Point Nine, 01A and Balderton – who first invested in Attio’s seed round in 2021. Attio has raised $116 million to date.

This investment will accelerate Attio’s mission to build the first AI-native CRM that understands every customer and gives teams the power to build their go-to-market systems exactly as they need, at scale.

Since its launch two years ago, Attio has become the CRM of choice for the next generation of companies. 5,000 customers are now building their go-to-market on the platform, including leading AI companies like Lovable, Granola, Modal, and Replicate. The company is on track to 4x ARR this year.

Shaping the next era of CRM

CRM has been the backbone of B2B software for decades, but its foundations haven’t kept up with how business actually works today. As a result, many core go-to-market capabilities were built outside the system, spawning a fragmented ecosystem of thousands of point tools that companies have had to stitch together at great cost. The result for go-to-market builders has been inflexible systems, expensive integrations, and slow innovation.

That era is ending. Two powerful forces are colliding to reshape the market:

1. AI is exposing the limits of legacy architecture. Today’s CRMs were built for a world of static workflows, manual data entry, and human-only operators. Bolting AI onto those foundations can automate tasks, but it can’t remove the structural constraints.
2. AI is empowering a new generation of go-to-market builders and leaders. They’re building alongside AI, creating in days what once took months, and are no longer constrained by vendor roadmaps or 12-month rollouts.

That’s why Attio was built differently from day one: to remove those constraints entirely and give teams an AI-native CRM platform for go-to-market (GTM) that has complete customer context, is endlessly adaptable, and can be shaped by its users.

The primitives of AI-native CRM

To make this possible, Attio is built from the ground up on a new foundation, with AI-native primitives that give teams the freedom to build go-to-market systems that fit exactly how they work. These core building blocks define all next-generation software and are essential for any AI-native CRM:

• Native data ingestion – clean, real-time GTM data from every source, unified in one place — no duplicates or stale records
• Intelligent workflow engine – powerful automation that scales across systems and teams, end-to-end
• Programmable surfaces – APIs, SDKs, and natural language interfaces for building applications, features, integrations, and workflows directly inside the CRM
• Agent collaboration – designed for humans and AI to operate together across every GTM process
• Granular permissions – fine-grained access control across users, data, and AI agents
• Predictive intelligence – context that continuously learns and surfaces the right insights and actions at the right moment

Customers are using native data ingestion to unify accurate, real-time data from across their go-to-market stack, intelligent workflows to automate complex processes in record time, and programmable surfaces like Attio’s App SDK (now in beta) to build and launch apps and new features directly within the platform. Additional primitives, including agent collaboration and advanced permissions, are in active development and will expand capabilities even further as they are released.

What’s next

With its Series B, Attio will scale engineering, fast-track product development, and deliver on its vision to build the CRM that powers the next generation of go-to-market — one that understands every customer, adapts to any team, and gives them the power to shape it to their business.

On the engineering side, Attio will invest heavily in R&D to ship product faster than ever before, with a focus on advanced agent collaboration, granular permissions, and predictive intelligence.

On the go-to-market front, the company will double down on reaching the new generation of GTM builders — giving them the freedom to build and deploy the exact tools they need, without waiting for vendor roadmaps or long implementation cycles.

Investment to Accelerate Irth’s Growth and Customer Value
 
San Francisco, California & Columbus, Ohio – August 26, 2025 – Irth Solutions (“Irth”), a leading provider of enterprise software for critical energy and infrastructure companies, today announced that it has entered into a definitive agreement to be acquired by TPG, a leading global alternative asset management firm. TPG will acquire Irth through TPG Growth, the firm’s middle market and growth equity platform, from Blackstone Energy Transition Partners (“Blackstone”).

Founded in 1985, Irth provides cloud-based software solutions that integrate geospatial data with business intelligence and AI to offer 360-degree situational awareness for infrastructure operators, enabling proactive risk identification, mitigation, and management. Irth’s mission-critical solutions protect the assets of some of the nation’s largest energy, utility, and telecommunications providers, ensuring the safe and reliable delivery of essential services. Its platform serves more than 20,000 daily users, processing more than 130 million work orders and 500 million AI insights annually to detect emerging weaknesses and enable prompt resolutions and proactive interventions that keep critical network infrastructure operational.

“With TPG’s support and extensive software, AI, and infrastructure expertise, we are confident they are the right partner to support our next chapter,” said Brad Gammons, CEO of Irth. “This partnership strengthens our ability to deliver even greater value to the energy, utility, and telecommunications providers we serve. We look forward to building on the success we achieved with Blackstone and working with TPG to accelerate innovation to help our customers strengthen resilience, improve reliability, and navigate the rapidly evolving risks they face each day.”

“Energy and utilities companies face constant pressure to deliver services safely, sustainably, and without interruption for millions each day,” said Aaron Matto, Business Unit Partner at TPG. “Irth’s cloud-based, AI-enabled solutions have proved essential to energy and utility providers in navigating mounting risks by offering data and actionable insights to spot and resolve weaknesses before they escalate and to prevent damages before they occur. TPG has invested behind mission-critical, purpose-built software businesses for decades, and we are excited to partner with Brad and the team to support the continued growth of a company that keeps our infrastructure secure and the world connected.”

“We have been proud to partner with Brad and the entire Irth team since 2021, supporting its continued growth as it serves the ever increasing need for investment, resiliency, and digitalization of critical energy and infrastructure assets,” said Bilal Khan, a Senior Managing Director, and Alex Lue, a Managing Director, at Blackstone. “We look forward to Irth’s continued success with TPG under Brad’s leadership moving forward.
The transaction is subject to customary closing conditions and is expected to close in late 2025.”

Terms of the transaction were not disclosed.

Advisors
Evercore is serving as lead sellside advisor to Blackstone and Irth Solutions, and Lazard is serving as co-advisor. Kirkland & Ellis is serving as legal advisor to Blackstone and Irth Solutions. Cantor Fitzgerald and Lincoln International are serving as financial advisors to TPG, and Weil, Gotshal & Manges LLP is serving as legal counsel.
 
About Irth
Irth, headquartered in Columbus, Ohio, provides enterprise software solutions for critical network infrastructure. It blends geospatial data with business intelligence and AI to offer 360-degree situational awareness. For over 30 years, Irth has served critical infrastructure operators, helping them manage damages, mitigate risk, manage compliance, and optimize asset performance through data-driven insights.

About TPG
TPG is a leading global alternative asset management firm, founded in San Francisco in 1992, with $261 billion of assets under management and investment and operational teams around the world. TPG invests across a broadly diversified set of strategies, including private equity, impact, credit, real estate, and market solutions, and our unique strategy is driven by collaboration, innovation, and inclusion. Our teams combine deep product and sector experience with broad capabilities and expertise to develop differentiated insights and add value for our fund investors, portfolio companies, management teams, and communities.
 
About Blackstone Energy Transition Partners
Blackstone Energy Transition Partners is Blackstone’s energy-focused private equity business, a leading energy investor with a successful long-term record, having committed over $27 billion of equity globally across a broad range of sectors within the energy industry. Our investment philosophy is based on backing exceptional management teams with flexible capital to provide solutions that help energy companies grow and improve performance, thereby delivering cleaner, more reliable and affordable energy to meet the needs of the global community. In the process, we build stronger, larger scale enterprises, create jobs and generate lasting value for our investors, employees and all stakeholders. Further information is available at https://www.blackstone.com/our-businesses/blackstone-energy-transition-partners/.

Contacts
 
Irth
Joshua Fuller
jfuller@irthsolutions.com

TPG
Julia Sottosanti
media@tpg.com

Blackstone
Jennifer Heath
jennifer.heath@blackstone.com

SAN FRANCISCO, CA, August 25, 2025 – Barti Software, a leading AI-powered company that provides innovative electronic health records (EHR) and practice management software built for eye care practices, announced a $12 million Series A investment led by Five Elms Capital. This partnership will enable Barti to scale its go-to-market efforts, grow its team across key functions, and accelerate development of new AI capabilities and workflow automation as Barti expands into ophthalmology. The company will also continue expanding its integrated features to drive greater efficiency for practices and solidify its position as the complete solution for modern eye care.

Co-founded by an optometrist, Barti is built to solve the pain points eye care practitioners face by providing an end-to-end operating system that unifies clinical, operational, and financial workflows – empowering practitioners to focus on caring for their patients with fewer clicks, systems, and administrative needs. “As an optometrist, I’ve seen how software can get in the way of patient care. We built Barti to change that experience and bring the focus back to patient care and the doctor–patient relationship,” said Kelly Cai, OD, COO and Co-Founder of Barti. Eye care practices face mounting pressure from staffing shortages, shrinking reimbursements, and growing online competition – all while juggling disconnected legacy systems that limit growth and burn out providers.

With unique and industry-first functionality, including an AI Scribe tailored for eye care, a native phone/VoiP system, and website management, Barti brings first-of-its-kind software that solves these challenges.

“Today, the eye care industry takes a massive leap forward,” said Colton Calandrella, CEO and Co-Founder of Barti. “This is one of the last sectors of healthcare still burdened with legacy systems. Instead of waiting a decade for modern tools to trickle in, providers using Barti now have access to the latest developments in AI designed specifically for optometrists, opticians, and ophthalmologists.”

With more than 200 practices onboarded in the past three years, Barti has quickly emerged as a leader in eye care technology. Barti is also the first and only company invested in by AOAExcel, the for-profit subsidiary of the American Optometric Association (AOA) delivering member benefits to support optometry practices.

“Our goal is to automate 80%+ of routine admin work through our tools, including AI agents, to enable practitioners to prioritize patient care without being bogged down by tedious administrative tasks,” Calandrella added. “Our AI Agents are quickly approaching the capability to do everything from handling calls, optimizing inventory and pricing, scrubbing and submitting insurance claims, and analyzing clinical images. By 2027, practices will look and sound completely different, with doctors using their voice to manage most of their work and eliminate repetitive tasks. Our goal has always been to provide a business in a box for modern eye care practices using our unique combination of Silicon Valley tech and deep industry expertise. This partnership with Five Elms enables us to double down on that vision by dramatically accelerating our product roadmap, scaling to more practices across the country, and leading the charge into the era of AI.”

“Barti is bringing real product depth to a space long underserved by legacy software,” said Ryan Mandl, Partner at Five Elms Capital. “By embedding AI into the core of its platform, not as a bolt-on but as a foundational layer, Barti delivers automation that feels native to how modern practices work. We’re excited to support their next phase of growth as they continue transforming how providers operate, scale, and serve patients.”

About Barti Software

Barti is on a mission to transform the technology that runs eye care practices. With AI at its core, Barti’s EHR and practice management platform unifies clinical charting, scheduling, billing, phones, payments, marketing, and more into one streamlined system. By eliminating 10+ disconnected tools, Barti empowers eye doctors and staff to operate more efficiently, make smarter business decisions, and spend more time with patients and less time clicking. Learn more at www.barti.com.

About Five Elms Capital

Five Elms Capital is a growth investor in software businesses that users love, providing capital and resources to help companies accelerate growth and further cement their role as industry leaders.

With over $3 billion in assets under management and a team of over 80 professionals, Five Elms has invested in more than 70 software platforms worldwide. Beyond providing capital, Five Elms delivers strategic and operational expertise, focused on executing initiatives that move the needle on growth, retention, product, and AI to set companies up for long-term success. For more information, visit fiveelms.com.