Action, 3i’s largest portfolio company, was ranked first in EY-Parthenon’s annual study of France’s retail landscape.
The study was carried out in January 2023 in partnership with Dynata, an opinion polling organisation, and involved the interview of a panel of over 9,300 consumers in France aged 18 and over. It measures the percentage of fans among customers that made a purchase in the relevant category over the last 12 months.
Experts from EY-Parthenon explained the success of Action, which achieved third place in the rankings in 2022, as its “offer focused on very low prices, but also – and above all! – on a shopping experience considered among the most efficient and pleasant (small pleasures, treasure hunt)’.
Action had the strongest ‘fan rate’ of all retailers at 46%. The company also saw the best growth in fan rate over the year, with an increase of 8.4 points. This measurement has increased by 19 points in three years.
For further information, please contact:
Kathryn van der Kroft Communications Director Tel: 020 7975 3021
About 3i Group
3i is a leading international investment manager focused on mid-market Private Equity and Infrastructure. Our core investment markets are northern Europe and North America. For further information, please visit: www.3i.com.

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