Adelis Equity

Adelis becomes the majority shareholder in Avidly to support the company accelerate growth. Avidly is a leading marketing technology service provider and a leading partner to HubSpot, supporting companies of all sizes succeed in digital marketing, sales, and customer service. By combining its deep HubSpot capabilities and leading creative and digital marketing skills, Avidly has a strong offering to its customers. Adelis will support the company in its journey ahead, including organic initiatives and strategic acquisitions across regions.

Avidly is an international HubSpot partner, with strong creative and digital marketing capabilities. For three years in a row, Avidly has been ranked as the Global number 1 partner to HubSpot, thanks to its deep HubSpot capabilities and ability to serve a wide range of customers across several countries. The company is headquartered in Helsinki, and has operations in the Nordics, UK, Germany and Canada.

“We are excited to partner with Avidly. The management team and employees at Avidly have done a very good job in establishing the company as a leading marketing technology service company. HubSpot is a fantastic software company and by being a leading elite partner to them, we see great potential for Avidly in a private setting.” say John-Matias Uuttana and Hampus Nestius at Adelis.

“We will support Avidly’s management to accelerate growth and will seek acquisition opportunities to build an even stronger company. We will actively look for companies that are eager to join the journey Avidly is on,” continue John-Matias and Hampus.

“I am welcoming Adelis as the majority shareholder of Avidly. The team at Adelis has a great track record of growing companies, I am looking forward to work with them on the continued journey of Avidly,” says Jesse Maula, CEO of Avidly.

Adelis launched a voluntary recommended public cash tender offer for Avidly in July 2022. The tender offer was successful, and the 90% acceptance threshold was exceeded on September 2nd. After a subsequent offer period, ending on September 26th, a 98% acceptance rate was reached. The transaction closed in September 2022. All information related to the public offer can be found at:

Adelis was advised by Carnegie and Avance on the transaction.

For further information:

John-Matias Uuttana, Adelis Equity Partners,

Hampus Nestius, Adelis Equity Partners,

Jesse Maula, Avidly,

About Avidly

Avidly is a leading Nordic-based marketing technology (MarTech) service provider with its shares trading on Nasdaq First North Helsinki. In Avidly’s MarTech offering, customer experience, data and technology are closely entwined into its impact-driven growth strategy. Avidly partners with organizations of all sizes, from start-ups to Fortune 500 companies and is committed to creating solutions that help companies to grow. Avidly has a team of approximately 280 MarTech professionals in 18 locations in Finland, Sweden, Norway, Denmark, Germany, the UK and Canada.

About Adelis Equity Partners

Adelis is a growth partner for well-positioned, Nordic companies. Adelis partners with management and/or owners to build businesses in growth segments and with strong market positions. Since raising its first fund in 2013, Adelis has been one of the most active investors in the Nordic middle-market, making 36 platform investments and more than 150 add-on acquisitions. Adelis today manages approximately €2.5 billion in capital. For more information, please visit

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