Ardian acquires stake in Sarbacane Software

Paris, 4 July 2017– Ardian, the independent private investment company, today announces the
acquisition of a minority stake in Sarbacane Software , the leading email and digital marketing software
publisher for small businesses in France and Europe.

Founded in 2001 by current CEO Mathieu Tarnus, Sarbacane Software provides simple and efficient
digital marketing software solutions to over 10,000 customers around the world.
Over the past three years, the company has undergone a major period of investment which has allowed it
to consolidate its two established brands – “Sarbacane” in France and “Mailify“ abroad. The Company
also broadened its range of solutions with an SMS marketing tool “Primotexto”, an interface helping
software publishers and webmasters manage transactional emails “Tipimail”, and most recently a solution
for the WordPress community “Jackmail”.

Sarbacane Software CEO and founder Mathieu Tarnus said:

“ We have invested significantly in the business over the past three years. To accelerate our growth, it was important that we choose a partner with a strong understanding of the issues relating to international growth as well as the challenges
associated with expanding our product range. Given the team’s track record and entrepreneurial
approach, Ardian Growth was the obvious choice of part ner for us.”
In addition to Ardian’s expertise in supporting growth-oriented companies as well as providing support
via its extensive network, the partnership will enable the Sarbacane Software management team to increase
its international footprint, particularly across Spain, where the group already has a local presence. This
investment will also allow Sarbacane Software to seize build-up opportunities for further growth across

Ardian Growth Director Geoffroy de La Grandière said:

“In the changing email marketing sector, Sarbacane Software has made its mark as an important
independent player developing solutions and expanding internationally, using a strong growth mo
del delivering double-digit returns.” Ardian Growth Senior Investment Manager Bertrand Schapiro
added: “Our knowledge of the digital marketing industry and the broader economic environment in sout
hern Europe will enable Sarbacane Software to continue accelerating its growth in the SMB market.”


Sarbacane Software was founded in 2001 and has established itself over the past 15 years as a leader in email
and digital marketing in France and Europe. The company is managed by Mathieu Tarnus and is based in Hem,
near Lille, with offices in Barcelona and New York. It has 80 employees and over 10,000 customers worldwide.
Sarbacane Software has delivered double-digit growth since its creation. The company is targeting €20
million within the next three years and is aiming to become one of the top three European companies in the sector.


Ardian, founded in 1996 and led by Dominique Senequier, is an independent private equity company with
assets of US$62bn managed or advised in Europe, North America and Asia. The company, which is majority- owned by
its employees, keeps entrepreneurship at its heart and delivers investment performance to its global inves
tors while fuelling growth in economies across the world. Ardian’s investment process embodies three values: excellence,
loyalty and entrepreneurship. Ardian maintains a truly global network, with more than 450 employees working
through twelve offices in Paris, London, Frankfurt, Milan, Madrid, Zurich, New York, San Francisco, Beijing,
Singapore, Jersey, Luxembourg. The company offers its 580 investors a diversified choice of funds covering the full
range of asset classes, including Ardian Funds of Funds (primary, early secondary and secondary), Ardian Private
Debt, Ardian Buyout (including Ardian Mid Cap Buyout Europe & North America, Ardian Expansion, Ardian Growth
and Ardian Co-Investment), Ardian Infrastructure, Ardian Real Estate and Ardian Mandates.

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