Ardian acquires stake in Sarbacane Software
Paris, 4 July 2017– Ardian, the independent private investment company, today announces the
acquisition of a minority stake in Sarbacane Software , the leading email and digital marketing software
publisher for small businesses in France and Europe.
Founded in 2001 by current CEO Mathieu Tarnus, Sarbacane Software provides simple and efficient
digital marketing software solutions to over 10,000 customers around the world.
Over the past three years, the company has undergone a major period of investment which has allowed it
to consolidate its two established brands – “Sarbacane” in France and “Mailify“ abroad. The Company
also broadened its range of solutions with an SMS marketing tool “Primotexto”, an interface helping
software publishers and webmasters manage transactional emails “Tipimail”, and most recently a solution
for the WordPress community “Jackmail”.
Sarbacane Software CEO and founder Mathieu Tarnus said:
Ardian Growth Director Geoffroy de La Grandière said:
ABOUT SARBACANE SOFTWARE
Ardian, founded in 1996 and led by Dominique Senequier, is an independent private equity company with
assets of US$62bn managed or advised in Europe, North America and Asia. The company, which is majority- owned by
its employees, keeps entrepreneurship at its heart and delivers investment performance to its global inves
tors while fuelling growth in economies across the world. Ardian’s investment process embodies three values: excellence,
loyalty and entrepreneurship. Ardian maintains a truly global network, with more than 450 employees working
through twelve offices in Paris, London, Frankfurt, Milan, Madrid, Zurich, New York, San Francisco, Beijing,
Singapore, Jersey, Luxembourg. The company offers its 580 investors a diversified choice of funds covering the full
range of asset classes, including Ardian Funds of Funds (primary, early secondary and secondary), Ardian Private
Debt, Ardian Buyout (including Ardian Mid Cap Buyout Europe & North America, Ardian Expansion, Ardian Growth
and Ardian Co-Investment), Ardian Infrastructure, Ardian Real Estate and Ardian Mandates.