Ardian, a world-leading private investment firm, and its partner Hameur Group announce that they have entered into exclusive discussions to sell Magimix to Lavafields Group, for an undisclosed consideration.

Created in 1971, Magimix focuses on premium small kitchen appliances for domestic use. This iconic brand is an industry leader in food preparation equipment such as food processors, blenders, juicers and coffee machines. The company primarily operates in France, the UK and the Netherlands, and serves a diversified customer base of specialized retailers, department stores and independent retailers, supported by a strong online presence.

Lavafields Group is a Franco-Belgian company with over 50 years’ expertise in household appliances. Active as producer-distributor of its own brands – riviera&bar, Frifri, Siméo and Dejelin – and as exclusive distributor of partner brands such as Ariete, Bissell, Nivona and Mill, the Group combines industrial know-how with commercial reach, particularly in Benelux and France. Its portfolio covers a wide range of products, from premium cooking equipment to innovative solutions for the home, with a constant focus on quality, design and durability. Positioned between tradition and innovation, Lavafields has built lasting partnerships with the major players in the retail sector, and is establishing itself as a growth driver in the European market for high-end household appliances

In December 2024, Ardian completed the acquisition of a majority stake in Robot-Coupe and Magimix from Hameur Group, the historical shareholder.

Ardian and Hameur have taken the decision to carve out Magimix in order to focus exclusively on the development of Robot-Coupe, the undisputed global market leader in premium benchtop equipment for professional use.

The completion of the transaction is expected in the coming weeks and is subject to some usual conditions’ precedents.