Munich/Venlo, November 2017 – Expansion of its E-commerce offerings is a core strategic direction for the realignment of Office Depot Europe, a group company of AURELIUS Equity Opportunities (ISIN DE000A0JK2A8). To this end, the company is investing 20 million euros in updating and expanding its internet presence based on the SAP Hybris E-commerce module until the end of 2018. The investment centers on improved customer flow on the websites, new functionalities, responsive design for automatic adaptation to different devices, and scalability across the individual Office Depot companies. In addition to web technology, the company is also investing in expanding its linkages to retail partners and extending the functions of its order management and tracking. Customer satisfaction and conversions are moving in a promising direction, and should be improved further on.
E-commerce and self-service are more and more important for B2B customers, as is the online marketplace. With this major investment, Office Depot is addressing this development. In addition to the company’s proven product and service offerings, Office Depot is opening up new revenue potential with simple, fast, intuitive and service-oriented processing on its new websites. Through this move, Office Depot is bringing its internet activities into the center of its customer communication. The strategy is flanked by investments in further points of contact to customers (voice, print and key accounts).
The introduction of the new technology in the first test markets Germany, Austria, Ireland and the Netherlands has already shown positive results, as revenues from online sales and customer satisfaction have risen significantly. The rollout in other national companies and the ongoing further development of the technology will reinforce this positive trend in 2018 and have a major impact on the overall growth of Office Depot Europe.