|GP Bullhound acted as exclusive financial adviser to Bridgepoint Development Capital and BPI on a USD160m investment in Sendinblue.
Sendinblue is a leading all-in-one digital marketing platform empowering B2B and B2C businesses, e-commerce sellers and agencies to build customer relationships through end-to-end digital marketing campaigns, transactional messaging, and marketing automation.
The company offers a unique digital marketing solution developed for small and medium-sized businesses, covering tools such as email, SMS, marketing automation, sales management, and live chat. Headquartered in Paris with offices in Seattle, Berlin, Noida, and Toronto, Sendinblue supports more than 180,000 active users across 160 countries.
The proceeds will be used to drive product expansion to further support small and medium-sized businesses and accelerate growth in the North American market. Since 2018, Sendinblue has experienced 100% year-over-year growth in the US, the fastest-growing market for the company.
Guillaume Bonneton, Partner at GP Bullhound, and Joy Sioufi, Executive Director, commented: “We are delighted to have advised Bridgepoint Development Capital and BPI on their investment into Sendinblue. The company’s management will benefit from these two platforms’ experience to further expand internationally and become the leading all-in-one digital marketing platform.”
This transaction is a further testament to GP Bullhound’s expertise in software with 13 transactions completed in the last 12 months globally – 5 in France – including CVC’s $200m investment in EcoVadis, Wavecrest Growth Partners and Beringea’s $29m investment in EDITED, the acquisition of Assetic by Dude Solutions, and Accel-KKR’s $50m investment in Partnerize, among many others.