Ferd has taken a new stake in e-commerce. Boozt AB has today completed an initial public offering (IPO) of its shares on Nasdaq Stockholm. Ferd participated in Boozt’s IPO as a cornerstone investor, which means that prior to the IPO process Ferd guaranteed it would subscribe for SEK 200 million. As a result of this investment commitment Ferd now has a 5.8% ownership interest in the company. This is the first time Ferd has participated as a cornerstone investor in an IPO.

Boozt is a leading and fast-growing Nordic e-tailer that sells fashionable clothes online. The company offers its customers a wide range of well-known brands in the mid to premium segment through, an online-based multi-brand store. Well-known brands include Ralph Lauren, Gant, Eton, Ganni etc.

Boozt has a strong position in the online apparel market. The company’s online store has up to five million visits every month and over 860,000 active customers. is aimed at Nordic customers, primarily fashion-conscious women and men aged 25 – 54. Its customers value a convenient shopping experience combined with a high level of customer service, including a consistent user experience across digital platforms, short delivery times and easy returns.

The company’s headquarters is located in Malmö in Sweden, and at the start of 2017 it had 193 employees from 25 countries. The company’s in-house developed IT platform enables the company to manage the customer experience optimally. Handling and distribution is carried out at the automated AutoStore warehouse in Ängelholm with the assistance of 130 AutoStore robots, which enables the company to offer next-day delivery across most of the Nordic region.

Boozt has achieved strong historical growth of approximately 70 % CAGR over the last two years (2014-2016), and generated a positive operating profit in 2016.

Categories: News


About the Author