Swedish company Fibbl, a pioneer in 3D model production and XR (extended reality) technology for e-commerce, successfully closed a €4 million investment round. The round was led by Industrifonden, with support from business angels Pontus Lindwall, Göran and Henrik Garvner and John Wattin. The new funds will be utilized to boost go-to-market efforts, further cementing Fibbl’s position as a key player in the rapidly growing market.

E-commerce enterprises face significant challenges when implementing XR experiences at scale, with complex processes that require substantial time and up-front costs. Fibbl’s technology simplifies this journey by providing brands and retailers with on-demand access to consistent and unparalleled quality of 3D models, optimized for omnipresence in XR across platforms.

“We firmly believe in a future where the online product experience exceeds that of traditional brick-and-mortar stores and are thrilled to get the support from strong investors in bringing our vision to life,” said Henrik Arlestig, co-founder and CEO of Fibbl. “With our advanced XR technology and a scalable software-as-a-service business model, we are at the forefront of transforming the e-commerce landscape.”

Through seamless plug-and-play integration and easy onboarding, brands and retailers gain immediate access to 3D content and XR technologies, facilitating rapid adoption and improved shopping experiences for their end-customers. Fibbl’s agnostic and scalable technology can adapt to emerging technologies and extend beyond their current focus on sport and fashion products to various product verticals.

Caroline Wachtmeister, at Industrifonden, commented:  “As customers increasingly demand a comprehensive understanding of the products they purchase, Fibbl’s innovative solutions are poised to play a crucial role in shaping the future of online retail for the better. We are thrilled to support Fibbl in their mission to revolutionize e-commerce through the integration of 3D and XR technologies. With an exceptional team, Fibbl is well-positioned to capitalize on the immense potential of the market.”