|Headquartered in Copenhagen, Falcon.io offers an integrated SaaS platform for social media listening, engaging, publishing, measuring, advertising and managing customer data. The Company enables its clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform. Falcon.io’s diverse and global client portfolio includes Carlsberg, Toyota, William Grant & Sons, Momondo, Panasonic, Coca-Cola, and many more.
Cision Ltd. (NYSE: CISN) is a leading global provider of earned media software and services to public relations and marketing communications professionals. By adding Falcon’s social marketing solutions to the Cision portfolio, Cision will allow industry professionals to execute sophisticated social media campaigns across paid, owned, and earned media that spans the entire customer journey.
“Social media is core to today’s customer experience, with nearly 2.5 billion users. At Falcon.io, we take pride in providing world-class brands with our leading social media marketing solution,” said Ulrik Bo Larsen, Falcon.io founder and CEO. “GP Bullhound was an outstanding advisor to us, with excellent sector knowledge and creative ideas throughout the entire process. Their team remained dedicated to delivering an outstanding result and we could not have achieved this outcome without the GP Bullhound team.”
Jonathan Cantwell, Director at GP Bullhound, commented: “Having known the Company and team for several years, we are thrilled to have advised Falcon in this important transaction. Cision and Falcon will be a force in the marketing comms and social space for a long time.”
This marks GP Bullhound’s 10th software transaction in the last twelve months and highlights the firm’s track record of working with leading SaaS companies globally. Selected previous transactions include Synthesio (sold to Ipsos), Rant & Rave (sold to Upland Software), Extenda (sold to STG Partners), TextRecruit (sold to iCIMS), and many others.
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