|GP Bullhound acted as exclusive financial advisor to Method Communications, a technology PR and marketing agency based in San Francisco and Salt Lake City, on its sale to Chime Communications Group, the global sport, entertainment and communications group. Through the acquisition, Method will become part of the Chime Specialist Group, a family of best-in-class agencies that are challenging traditional agency models.
David Parkinson, CEO of Method, commented: “We are thrilled to be part of Chime and anticipate a phenomenal partnership as we move forward. GP Bullhound’s deep expertise and global network in the digital marketing sector proved invaluable in helping us find the right partner and was instrumental in making this process a success.”
Adam Birnbaum, Director at GP Bullhound, commented: “It was a pleasure to have advised Method in this strategic transaction with Chime. Method’s unique expertise and approach has enabled them to become one of the most recognized technology agencies in the U.S. and will fit very well within Chime. Method’s impressive client roster of leading technology companies will benefit from the breadth of Chime’s capabilities.”
The transaction is further testament to GP Bullhound’s expertise in advising category leaders in the digital services sector, with more than 20 transactions completed in the last 24 months including the sales of Oliver to You & Mr Jones, Namics to Merkle, Kepler Group to KYU, Solita to Apax Digital, and Karmarama to Accenture, among many others.
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