Gp Bullhound

GP Bullhound announces its investment in Partnerize, the leading provider of partner marketing software for global brands, in a $9MM round
The proceeds will be used for additional sales and marketing expansion and support further growth and development of a global partner ecosystem centred on the company’s SaaS partner management platform.

Partnerize joins existing GP Bullhound portfolio companies, including Slack, Spotify, Unity and Tradeshift, on the list of fast-growing, global businesses.

“GP Bullhound has been a great advocate for us over the years and they share our belief in the potential for partnerships at global scale,” said Mal Cowley, Partnerize Co-founder and CEO. “This additional funding enables us to invest aggressively in our platform, further expanding our technological lead, as we make partnerships a central component of every marketer’s strategy. It also enables us to invest in acquiring new customers, which in turn adds new partner relationships.”

Hugh Campbell, Managing Partner of GP Bullhound said: “We are excited to back Partnerize in its next stage of growth. Having known Mal and the team for many years, we have seen the business going from strength to strength. The company was able to build a strong and sustainable competitive advantage on the back of a long list of blue-chip customers, who have successfully on-boarded their partners onto the platform and are now in direct control of their own marketing campaigns”.

For enquiries, please contact Alon Kuperman, Director at GP Bullhound, at

About Partnerize
Partnerize helps the world’s leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to manage more than $7B in partner programs and financial exchanges across 214 countries and territories worldwide. Partnerize is the trading name of the Performance Horizon group of companies. Founded in 2010, Partnerize has expanded to eight offices worldwide, with over 200 employees. The firm has built an ecosystem of more than 325,000 companies worldwide, including more than 300 leading global brands. To learn more about Partnerize and partner marketing, visit

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the best entrepreneurs and founders. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris, Hong Kong, Madrid and New York. For more information, please visit, or follow on Twitter @GPBullhound.


Categories: News


About the Author