Mississippi Ventures, the investment vehicle of the van Eerd family and owner of Jumbo, is acquiring the remaining 50% of HEMA shares from Parcom after five years. Following nearly five years of investments in product quality, employees, customers, stores, and an innovative assortment, HEMA has grown in revenue, volume, profit, and customer satisfaction. HEMA is once again truly HEMA. The van Eerd family’s full acquisition aligns with the philosophy that Jumbo and HEMA, as two strong independent brands, can reinforce each other. This enables HEMA to continue investing in the brand and customer experience in the coming years, further developing its growth and appeal.
In recent weeks, HEMA presented the next steps in its growth strategy, aimed at further expanding revenue, volume, profit, and customer satisfaction. HEMA will continue investing in improving and renewing products and stores. An additional 100 stores will be renovated, and 15 new stores will be added, including expansions in Belgium and France. HEMA is also optimizing the integration of in-store and online experiences, building on its online growth.
Saskia Egas Reparaz, CEO of HEMA: “Despite the challenging retail market, HEMA is performing strongly. In the first nine months of 2025, we achieved growth in revenue, volume, profit, and customer satisfaction. To maintain this momentum and because we believe there is still great potential in the HEMA brand, we are raising the bar. We shared this ambition with our employees, franchisees, suppliers, and partners in recent weeks. We will continue investing in attractive stores and friendly, engaged employees. We are constantly improving and renewing our assortment, focusing on clothing, small seasonal moments, home, and personal care. To remain affordable in times when everything is becoming more expensive, we organize the process from product sourcing to store placement as efficiently as possible. We do this together with our 17,000 colleagues, franchisees, suppliers, and partners, always guided by our mission: a better everyday life in a more beautiful world.”
“HEMA is once again truly HEMA”
Saskia continues: “For HEMA, it is an important milestone that the van Eerd family is acquiring the remaining shares from Parcom. And it’s a wonderful start to our 100th anniversary year. Over the past years, we have received tremendous support from our shareholders. Parcom and the van Eerd family played a key role in HEMA’s transformation, and together we succeeded in restoring growth. Always in a highly professional yet pleasant and constructive manner. HEMA is once again truly HEMA. It is therefore great that, with a long-term owner, we can enter the next phase for HEMA. They know our sector like no other and, like us, focus on customers. Jumbo and HEMA are two brands that play a role in customers’ everyday lives. We have seen how valuable that is in recent years. We look forward to this next phase of our collaboration.”
Colette Cloosterman-van Eerd, on behalf of the van Eerd family: “Almost five years ago, we became a shareholder in HEMA, and I can only say that we have fallen even more in love with HEMA. It is impressive to see how Saskia and her team have brought the soul back into the HEMA brand and returned it to growth. At HEMA, everything revolves around a great customer experience. HEMA dares to invest in quality, convenience, fun, and affordability. That is crucial for successful retail. Together with Parcom, we ensured that HEMA is once again rock solid and ready for the next growth phase. We have chosen to fully support that next phase. Employees, franchisees, customers, and suppliers of HEMA can count on that. Retail has a few iconic names in the Netherlands, including HEMA and Jumbo. Both have a rich history and a shared love for everyday life. We are convinced that HEMA and Jumbo, as two individually strong brands, can strengthen each other in various ways. Next year, HEMA celebrates its 100th anniversary—a remarkable milestone—and we are extremely proud to celebrate that as owner.”
Bas Becks, Parcom: “When we became a shareholder in HEMA almost five years ago, in the midst of the covid-pandemic, we promised to bring HEMA into calmer waters. In an extraordinary market context, the HEMA team succeeded in making HEMA a store where people love to shop again. HEMA is now ready for the next growth phase, which requires a committed and experienced shareholder with a true retail heart. That is how we have come to know the Van Eerd family over the past five years. For HEMA, this is a fantastic starting point for continuing its outstanding performance.”
The proposed transaction is subject to customary conditions, including obtaining competition law approval and advice from HEMA’s works council.
