3i-backed International Cruise & Excursions (“ICE”), a global leader in travel loyalty solutions, has acquired We Make People Happy Vacations (“WMPH”), a leading cruise travel agency. Don Walker and Uf Tukel, the WMPH co-founders, are re-investing alongside 3i and the other ICE shareholders. Don and Uf will join ICE and take on senior leadership roles for the combined business.

Founded in 2004 and headquartered in Delray, Florida, WMPH is a key partner to all major cruise lines, operating through its primary brand, iCruise, which is a leader in the industry and one of the best online resources for consumers to research and book cruises.

The acquisition will help enhance ICE’s cruise offering and will provide new sales capabilities, digital marketing and product technology. This will strengthen ICE’s travel-oriented closed-user groups (CUGs) and further enhance ICE’s leading cruise programmes.

Brian Fontana, CEO, ICE, commented: “We see a number of commercial synergies between the two organisations, and look forward to this next phase of the journey for WMPH and ICE. We would like to welcome co-founders Don Walker and Uf Tukel to the ICE team.”

Andrew Olinick, Partner at 3i, US added: “ICE has a track record of long term growth and introducing innovation into the travel industry.  ICE remains committed to cruise as a core market and we are excited about the significant new business and organic growth opportunities with WMPH in the ICE family.”

WMPH will continue to operate from its Delray, Florida headquarters, with support from ICE’s international service centres.  Located near major cruise suppliers, the company is well positioned to build and maintain partner relationships.  Founders Uf Tukel and Don Walker will join the leadership team at ICE and strengthen ICE’s commitment to excellence in cruise, product and marketing solutions.

3i invested in ICE in June 2018. ICE is headquartered in Scottsdale, Arizona with additional offices in Carlsbad, Australia, UK, Portugal, India, Mexico, New Zealand and the Philippines. It provides technology-based travel loyalty solutions for organisations such as Carnival, American Express, USAA and Diamond Resorts.