We are pleased to announce that MaxContact, a leading provider of customer engagement solutions, today announced its acquisition of Curious Thing, a conversational AI platform.
MaxContact was FPE’s seventh investment from FPE Fund II, the firm’s second specialist software and services fund. The move will significantly enhance MaxContact’s current AI capabilities while maintaining the company’s commitment to balancing technology with meaningful human connections in contact centres.
Integrating Curious Thing’s advanced conversational AI platform into MaxContact’s existing suite of solutions will accelerate the company’s product roadmap and provide clients with more sophisticated tools to enhance customer experiences. It also represents an exciting next step that builds upon MaxContact’s established AI offering, particularly its Spokn AI platform, which currently provides advanced speech analytics that helps businesses understand the ‘why’ behind 100% of contact centre conversations. The recent launch of Success Intelligence, an enhancement to Spokn AI that reveals the DNA of successful sales conversations through AI-powered analytics, further demonstrates MaxContact’s ongoing commitment to innovation in this space. Curious Thing’s conversational AI technology will strengthen these capabilities with the introduction of AI agents for sales, debt collection and customer use cases.
Ben Booth, CEO of MaxContactThe strategic acquisition of Curious Thing represents a major milestone in our AI strategy. We’ve always believed that the best conversation outcomes come from empowering human agents with the right technology, not replacing them. Curious Thing’s AI abilities will therefore help our clients’ contact centre teams become more efficient while maintaining that crucial human connection. We’re seeing a significant shift in how UK businesses approach customer engagement and digital transformation. Our clients are looking for solutions that empower their teams with AI-driven insights and assistance while preserving the authenticity and empathy that human agents can provide. This acquisition positions us perfectly to meet that need.
Chris Kay, Partner at FPEWe are thrilled to support MaxContact as they take this next strategic step. The acquisition of Curious Thing not only strengthens MaxContact’s AI capabilities but also reinforces our commitment to backing ambitious, innovative software companies. MaxContact is well-positioned to deliver enhanced solutions to their clients and drive continued growth in this rapidly evolving space.
The FPE investment was led by Chris Kay, Dan Walker and Sam Greenberg. MaxContact was advised on the transaction by Stephenson Harwood and Corrs Chambers Westgarth (Legal).
