Main Capital

Optimizers and Netivity join forces to establish an international leader in e-commerce and Order-to-Delivery solutions.

The Hague, 23 December, 2020

Main Capital supports Optimizers with the acquisition of Netivity, a leading e-commerce webshop platform and provider of online sales conversion optimalization solutions. Both Optimizers and Netivity have a complementary product-offering, strengthening  the ability to help customers with solutions throughout the entire Order-to-Delivery chain. The combination has a joint revenue-level of EUR 16m and is growing with an autonomous revenue growth rate of over >20%.

Optimizers is an international provider of Saas-based software and mobile apps for supply chain,  logistics and e-commerce markets. From its offices in The Netherlands, Sweden and the US, Optimizers has 70 employees serving over 1000 international wholesale and trade companies in 28 countries.

Netivity has a strong and diversified customer-base consisting of hundreds of companies active in online FMCG,  home deco and food retail, servicing >25% of the Twinkle Top 250 webshops in the Benelux. Some examples are Fonq, SPAR and Intratuin.

Netivity has two flagship products called Netivity CORE and Tweakwise:

  • Netivity CORE is a leading e-commerce platform that can be personalized to customer needs, enabling larger high-volume B2B and B2C (e-)commerce webshops.
  • Tweakwise is a specialized SaaS suite focused on optimizing sales conversion on e-commerce websites. Tweakwise is a leading European player in the market for online search, merchandising and personalization.

Collaboration Netivity – Optimizers
Optimizers and Netivity are able to jointly strengthen its position in the Order-to-Delivery value chain. The combined organization has over 130 employees and shares a similar organization culture. Management of Netivity will stay on board and continue as shareholder of the group.

  • Stefan van Diggelen (CEO Optimizers): The acquisition of Netivity is fully in line with the strategy of Optimizers to serve customers with a full suite of products and services across the entire order-to-delivery chain. Netivity’s strong e-commerce solutions are valuable and complementary additions to the existing offering of Optimizers.
  • Stefan van Opstal (CEO Netivity): We are delighted to join Optimizers, as we expect that their strong international presence will increase our market potential. Also we have a great overlap in vertical focus, where we expect to help our e-commerce customers with an all-in-one suite for their most crucial business processes.

Main Capital invested in Optimizers in July 2019 in order to accelerate business growth in the coming years. The strategic combination of Optimizers with Netivity is a solid second step in this strategy after the acquisition of Eezeebee in July 2020.

About Optimizers
Optimizers is a fast growing provider of software solutions, specialized in trade- and production logistics to optimize customers’ logistics processes. Optimizers is the developer of App4Sales, a B2B trade suite for sales representatives, Warpspeed WMS, a next-generation Warehouse Management System and App2track, a next generation Transport Management System enabling efficient transport and planning, and route optimization.

About Main Capital
Main Capital is a strategic investor with an exclusive focus on the software sector in the Benelux, Germany and Scandinavia. Within this sector, we are the most specialized party in management buy-outs and later-stage growth capital for strategic acquisitions. Main Capital has approximately EUR 1 billion under management for investments in mature but growing software companies in the Netherlands, Germany and Scandinavia. An experienced team of professionals manages the portfolio of software groups from offices in The Hague, Düsseldorf and Stockholm.

In addition to Optimizers, the current portfolio of Main Capital Partners includes fast-growing software and SaaS companies such as Perbility (HR Software), Pointsharp (Identity & Access Management), Textkernel (HR & AI software), MACH AG (E-Government software), WoodWing (marketing automation), Alfa (healthcare), Exxellence Groep (government software), HYPE (innovation management software), Assessio (HR & Talent management), GBtec (process automation / workflow management/ GRC), Onventis (procurement & invoice management), Cleversoft (GRC for financial services), Enovation (Healthcare), SDB Groep (Healthcare), Jobrouter (Process automation), GOconnectIT (GEO ICT), Inergy (data driven governmental solutions), MUIS Software (financial administrative), Artegic (marketing automation), OBI4wan (customer engagement & Chatbot platform), b + m Informatik (financial services) and ChainPoint (sustainable supply chain tracking). Successful former companies that have grown substantially under the guidance of Main are: Connexys (HR software), Roxit (municipal software), Axxerion (facility management software), Ymor (APM software), Onguard (credit management), Denit (managed hosting provider) and RVC (Healthcare).

Note for the editor:
For more information, please contact:

Charly Zwemstra (Managing Partner) – NL
Main Capital Partners B.V., Paleisstraat 6, 2514 JA, Den Haag
Tel: +31 (0) 70 324 3433 / +31 (0) 6 5127 7805

Categories: News


About the Author