La Coruña, 10 November 2023 – Trison, Europe’s leading integrator of digital signage,
audiovisual systems, digital content and innovative solutions, today announced that L-GAM, an
international investment company, will acquire together with its founding shareholders and
management team, who will re-invest meaningfully, 100% of the company from majority holders,
leading private equity firm in Spain, Portobello Capital in order to foster the next phase of Trison’s
growth and value creation.

Carlos Saavedra, Founder and Chairman of Trison and Alberto Caceres, CEO of Trison, said:
“We are tremendously proud of what Trison has achieved over the past years, consolidating its
leadership in its core markets, establishing new lines of business and becoming a trusted and
technology driven partner to retailers, auto-dealers, shopping malls, sports’ arenas and
corporations in Europe and around the world. We are excited about entering into a strong
partnership with L-GAM, which will empower Trison in the next chapter of its growth by
contributing their international reach, expertise and value-creation capabilities”.

Felipe Merry del Val, founding partner of L-GAM, said: “Trison is an outstanding company with a
unique value proposition as a scaled and tech-enabled provider of mission-critical digital services
to enhance customer experience and journeys across a number of industries globally. We are
impressed by the way Carlos, Alberto, and the rest of the team have developed and continuously
expanded the Trison platform over the years, building it into the partner of choice for clients across
its ecosystem. Investing in impactful, leading and technology-enabled business models is at the
core of L-GAM’s strategy, and we feel privileged to partner with management as Trison enters a
new phase of organic and inorganic growth.”

Iñigo Sanchez-Asiain, Founding Partner at Portobello Capital, added: “Our journey with Trison
has been a remarkable story of transformation, growth and success, and importantly a successful
partnership with a world-class management team led by Chairman Carlos Saavedra and CEO
Alberto Caceres whom we thank for the tremendous effort and achievement. We are very
confident about Trison continued success in their future exciting endeavours”.

Founded in 1993 in La Coruña, Trison is a global company dedicated to the digitisation of spaces
to generate unique experiences through the integration of audiovisual systems, spectacular
content and innovative sensory marketing solutions. Trison is the European leader in audiovisual
integration and one of the top digital integrators worldwide. Trison is expected to earn €113m in
Revenue for 2023, has 15 offices in 12 countries, deploys over 3,000 projects per year and is
specialized in global brand roll-outs for the fashion & apparel, automotive and luxury industries.
L-GAM is planning to invest into further product development in order to strengthen and expand
Trison’s offer and service range as well as to continue consolidating the industry worldwide
through acquisitions. Management’s focus will be on building technological capabilities, in further
enhancing its client-centric solutions and driving continued organic and inorganic growth.
The transaction is anticipated to close in November 2023. Further terms of the investment are not
being disclosed.

Press release / Nota de prensa
About Portobello Capital
Founded in 2010, Portobello Capital is a leading alternative asset manager in Southern Europe.
It has €2bn of assets under management across 7 different Private Equity strategies and invested
across more than 20 European companies. Portobello backs industry leaders, partnering with its
managers and founders to implement ambitious growth plans, with a strong focus in
internationalization and sector consolidation.

For more information about Portobello Capital, please visit http://www.portobellocapital.es.

Canaccord Genuity acted as financial advisor, A&M as DD advisors and Garrigues as legal
advisors to the sellers, while AZ Capital and EY acted as financial advisors, EY as DD advisors,
and RCD and Paul Weiss as legal advisors to L-GAM.
Media Contacts
Alejandro de Antonio – PR Director at Estudio de Comunicación

Categories: News


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