| GP Bullhound acted as exclusive financial advisor to commerce and consumer experience agency FortyFour on its acquisition by Bounteous, a leading digital transformation agency.
Founded in 2012, with offices in Atlanta and Mexico City, FortyFour brings to Bounteous its expertise in enterprise platforms, digital strategy, branded content, and experience design. The addition of Coca-Cola, Fiserv, and Boehringer Ingelheim complements a roster of Bounteous blue chip accounts.
The merger of Bounteous and FortyFour creates the only Adobe partner in the world with full customer experience capabilities with specializations in Adobe Experience Manager (AEM), Magento Commerce, Adobe Analytics, and Adobe Campaign. Bounteous is backed by private equity firm Mountaingate Capital.
“We’ve spent the last decade designing and building scalable experience-driven commerce platforms that strengthen enterprises and engage consumers, and we’re excited to be joining Bounteous to continue to challenge the traditional agency model,” said Raghu Kakarala, former Managing Partner of FortyFour, who will join Bounteous as EVP, Commerce.
“GP Bullhound has been a great advisory partner for us, their sector expertise, extensive network and dedication have been key in achieving this successful transaction.”
Oliver Schweitzer, Executive Director, GP Bullhound, commented: “FortyFour has built a world-class commerce and customer experience agency, and we are excited for their partnership with Bounteous – creating an industry-leading digital transformation and brand experience agency with unique analytics and fully integrated Adobe platform expertise.”
This transaction is further testament to GP Bullhound’s expertise in digital services, with 20 deals completed in the last 24 months in the sector alone, having previously advised on the acquisition of Orca Pacific by MightyHive/S4 Capital, the acquisition of Jellyfish by Fimalac, the acquisition of GoKart Labs by West Monroe Partners, and the acquisition of Wongdoody by Infosys, among many others. |
