Bregal unternehmerkapital

Another Swiss company with long-standing tradition has entered a partnership with Bregal Unternehmerkapital. The acquisition of the majority stake in Embassy Jewel, a retail company specialising in luxury watches and jewellery, is the sixth investment by the current Bregal Unternehmerkapital fund and the second transaction in Switzerland.

Embassy has grown steadily over the years since it was established in 1970 by Kurt König, the father of Petra and Patrik König. Today, Embassy is one of the five largest retail companies in the sector and stands for the highest level of quality in the traditional Swiss watch market for more than 45 years. Highly respected and well-known within the luxury watch sector, the retail company operates five attractively located stores in Lucerne, the Swiss watch capital, as well as one shop in St. Moritz. With watches and jewellery from distinguished brands such as Breguet, Blancpain, Cartier, Jaeger-LeCoultre, IWC, Vacheron Constantin, Audemars Piguet, Breitling and numerous other manufacturers, Embassy appeals to an international clientele. With its new partner Bregal Unternehmerkapital, Embassy plans to make further investments to strengthen the branch network and the in-store infrastructure.

Patrik and Petra König continue to hold a significant stake in the company. As their new partner for growth, Bregal is delighted to support Embassy during the company’s next growth phase.

Press contact:

Dr. Reinhard Saller
Phone: +49 89 2000 30-30

Categories: News


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