Global sports tech and data company Genius Sports has acquired data-driven marketing tool Spirable.

Spirable is a platform that enables businesses to create, automate, distribute and optimise data-driven video marketing, at scale, and was a trailblazer in facilitating the automated personalisation of video marketing when it was founded in 2015 by brothers Dave and Ger O’Meara.

As the company’s first investor, True has supported Spirable from its early days, providing office space at True’s Innovation Hub in London, as well as support and notably, introductions to leading global retailers, consumer brands and executives from across the True Live Network.

Matt Truman CEO and Co-founder of True said: “We invest in people! Dave and Ger represented everything we look for in people at such an early stage. I am delighted that as their first investors True has been able to play a small part in their huge success over the last five years, through the relevant introductions we’ve made from our unique network and more. We look forward to seeing the business grow from here. For True, this is another significant exit for our growth fund and a strong demonstration of True’s ability to be more helpful to entrepreneurs and management teams.”

Co-founder and CEO of Spirable Ger O’Meara says: “The team at True were early believers in our vision and became our very first investors. They have supported us with funding, sound advice and introductions to major retail brands right along the journey, including DIAGEO and Boots, as well as to growing businesses such as Ribble from their Portfolio. Dave and myself are very grateful for the big role that True has played in Spirable’s journey to date.”

Genius Sports are the official data, technology and media partner to hundreds of organisations globally, and will enhance the Spirable offering through access to official sports data and HTML5 programmatic technology.

Spirable will continue to operate under the Spirable brand, with the same team, innovative product and brilliant service, but with the additional benefit of a world-class data and technology company.  Read more about the acquisition here.

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