Tag Archives: Consumer brands

Fletcher Hotels embarks on next growth phase with new owner Egeria

Egeria

Nieuwegein, April 22, 2021 – The shareholders of Fletcher Hotels have agreed to sell a majority stake to the Amsterdam-based investment company Egeria. NIBC and Xead are selling their shares and the Fletcher management will remain as shareholders. Egeria’s hands-on involvement and experience of international expansion will enable Fletcher Hotels to enter a new growth phase, building on a healthy and stable foundation.

Rob Hermans, CEO of Fletcher Hotels, said: “We’re grateful to NIBC and Xead for their financial support over the past years, which helped Fletcher to grow into the largest hotel chain in the Netherlands. Fletcher is a healthy business with enormous growth ambitions. Last year was a particularly difficult year for Fletcher Hotels, but with the end of the coronavirus restrictions in sight we’re seeing occupancy rise again and we’re confident that we have a very good summer ahead of us. With Egeria we’ll have an entrepeneurial shareholder on our side who will help us to continue fulfilling our growth ambitions. Even last year Fletcher achieved growth, adding a further four hotels. Together with Egeria I’m looking forward to making our business even larger, healthier and more successful.”

Mark Wetzels, Partner of Egeria, said: “We’re particularly impressed by the business built by the Fletcher team and we have the utmost confidence in the future. We’re therefore delighted to be able to contribute to the next phase of Fletcher Hotels as a new shareholder. The hotel chain is a well-managed business that has achieved controlled growth in recent years, with an estate now comprising more than a hundred hotels. We’re impressed by the entrepreneurial sprit in the hotels and among the staff, who have always been on hand to assist guests despite these immensely tough times. With our knowledge, expertise and network we aim to contribute to the hotel chain’s further professionalisation and growth ambitions jointly with the Fletcher team.”

Brigitte van der Maarel, NIBC Investment Partners, said: “We’re proud to have supported Fletcher’s growth as a minority shareholder. We’re delighted that the company will remain in Dutch hands and can continue to fulfil its growth ambitions.”

Fletcher Hotels aims to grow to more than 150 hotels in the Netherlands in the years ahead and also has international expansion ambitions. Since its inception the chain has operated a large number of hotels on the Dutch coast and in countryside areas, welcoming tourists from the Netherlands and abroad. With their restaurants the Fletcher hotels also fulfil a regional function in many cases. The transaction is subject to approval by ACM. The works council has already issued a positive advice.

About Fletcher Hotels
A long-standing Dutch company, Fletcher Hotels is the largest hotel chain in the Netherlands, with 103 hotels. The properties are all unique and situated in the most attractive locations in the Netherlands. Fletcher’s hotels are located particularly in forests, on the coast and near nature reserves or amusement parks. As well as accommodation, the hotels provide various facilities such as fully-equipped wellness resorts, football pitches, bowling alleys and tennis courts and a range of modern restaurant concepts including De Kromme Dissel, which was awarded a Michelin star in 2021 for the 50th year in succession.

About Egeria
Established in 1997, Egeria is an independent Dutch investment company focused on medium-sized enterprises. Egeria invests in healthy businesses with an enterprise value of between EUR 50 million and EUR 350 million. Egeria believes in building businesses jointly with enterprising management teams (Boldly Building Together). Egeria Private Equity Funds has interests in 11 companies in the Netherlands and Germany, while Egeria Evergreen has investments in 6 companies. Egeria’s portfolio companies generate combined revenues of more than EUR 2 billion and employ almost 10,000 people. Other activities include Egeria Real Estate Investments, Egeria Real Estate Development and Egeria Listed Investments. In 2018 Egeria launched Egeria Do, a corporate giving programme that supports projects in the world of art, culture and society, but also within its investee companies.

About Xead Group
Xead Group is a Luxembourg-based investor specialising in hotels and travel technology. Xead Group provides medium-term growth capital through shareholdings and co-investments.

About NIBC Investment Partners
NIBC Investment Partners is part of NIBC Bank and demonstrates the enterprising character of NIBC Bank by acquiring minority shareholdings in medium-sized companies, real-estate developments and infrastructure projects. NIBC Investment Partners works closely with the management and shareholders on the basis of a long-term partnership to help fulfil their growth ambitions. As a genuine partner the team can play an active role in creating value and tackling strategic and financial challenges. The 14-strong team of professionals operates from The Hague and has direct minority interests in 19 Dutch companies.

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SI Foods agrees partnership with CVC Capital Partners

CVC Capital Partners

The current SI Foods owners will remain active shareholders and will continue to manage Dodoni, its subsidiaries and its operations

SI Foods Ltd, the majority shareholder of Dodoni SA (“Dodoni”) and CVC Capital Partners VII (“CVC Fund VII”) have agreed to the joint ownership of SI Foods Holding Ltd (“SIF”) whereby CVC Fund VII will hold a majority interest.

The current SI Foods owners will remain active shareholders and will continue to manage Dodoni, its subsidiaries and its operations. The partnership will leverage SIF, and Dodoni, as a platform to grow the presence in particular in the specialty cheese and related sectors through investments and possibly acquisitions in Greece and abroad.

In 2012, Dodoni, the leading Greek dairy and best-selling Greek Feta PDO brand, was privatised by the Greek State and sold to SI Foods Ltd, a group of private investors, including the partners of Lime Capital Partners Ltd. Since its privatisation, the subsequent owners have significantly restructured Dodoni investing in its production facilities, organisation and sales and marketing. As a result, Dodoni’s revenues have almost doubled with about 50% being generated through exports. Since 2012, Dodoni has provided strong support for the primary economy, increasing the number of permanent employees from 270 to over 600 in Greece and having paid more than €0.5 billion to its farmers.

CVC Capital Partners (“CVC”) is a leading private equity and investment advisory firm with a network of 23 offices throughout Europe, Asia and the US. Funds managed or advised by CVC (“CVC Funds”) are invested in over 90 companies worldwide, employing more than 450,000 people.

CVC Funds are also one of the most active investors in Greece with a dedicated team in Athens which has invested or committed more than €1 billion of equity since 2017, including in Hellenic Healthcare Group, e-Travel, Skroutz, D-Marin and Vivartia, as well as recently agreeing the acquisition of Ethniki Insurance.

Tom Seepers, CEO of Dodoni stated: “We are proud to enter into this exciting partnership with CVC enabling us to take the next step in our long-term strategy to transform Dodoni. The current shareholders and management of Dodoni remain committed to their long-term strategy of growing the company and providing stability and security to its suppliers and employees. With CVC we have secured a strong partner with a focus on sustainable value creation, who shares our focus on ESG  and can enable us to accelerate the future development of Dodoni.”

SI Foods is being advised by KBVL, Ionian Capital and Eveda Capital.

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Third largest European plant based producer Vivera acquired by JBS S.A.

Gilde Buy Out
April 19, 2021 Purchase of Vivera, Europe’s third-largest plant-based protein producer thrusts JBS into the plant protein market; the €341 million deal includes 3 manufacturing units and a research and development center in The Netherlands.
São Paulo – JBS, the world’s largest protein company and second-largest food producer, has entered into an agreement to purchase Vivera, Europe’s third-largest plant-based food produced, for an enterprise value of €341 million. Vivera develops and produces a broad range of innovative plant-based meat replacement products for major retailers in over 25 countries across Europe, with relevant marketshare in The Netherlands, the United Kingdom and Germany. The deal includes three manufacturing units and a research and development center located in The Netherlands.
The acquisition of Vivera strengthens and boosts JBS’ global plant-based products platform. Strong growth is expected in this category throughout global markets. The deal will add a brand to JBS’ portfolio that is well-established in consumer preference, strengthening the Company’s focus on value-added products.
Vivera, currently the largest independent plant-based company in Europe, will join other JBS initiatives such as Seara’s, Incrível range, a market leader in plant-based hamburgers, and Planterra, with the OZO brand in the United States.
“This acquisition is an important step to strengthen our global plant-based protein platform”, said Gilberto Tomazoni, Global CEO of JBS. “Vivera will give JBS a stronghold in the plant-based sector, with technological knowledge and capacity for innovation”.
To nurture its entrepreneurial spirit JBS plans to manage Vivera as a standalone business unit with its current leadership team to remain in place. “Joining forces with JBS gives us access to significant resources and capabilities to accelerate our current strong growth trajectory and Vivera brand expansion”, said Willem van Weede, CEO, Vivera.
The deal was approved by the JBS board of directors and will be concluded after approval by the antitrust authorities. full details Read more at: https://gilde.com/news/2021/third-largest-european-plant-based-producer-vivera-acquired-by-jbs

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Divestment of Grand Group and the Grand Hôtel property to FAM

Investor
2021-04-19 08:15

Patricia Industries, a part of Investor AB, and its subsidiary Vectura, have agreed to divest Grand Group and the Grand Hôtel property, respectively, to FAM AB. The transaction includes the hotel operations Grand Hôtel, Lydmar Hotel and The Sparrow Hotel, all located in Stockholm, as well as the Grand Hôtel property.

The total transaction value amounts to SEK 3.9bn, of which approximately SEK 0.3bn for Grand Group and approximately SEK 3.6bn for the Grand Hôtel property. Net proceeds from the transaction are approximately SEK 1.5bn following Vectura debt amortization.

“The management team has done a great job in developing the Grand Group, further improving its customer offering and efficiency. However, we have concluded that the hotel segment does not fit with our investment priorities. Thus, it is a natural step for us to divest to FAM, a new, capable long-term owner who can further develop the Grand Group. The divestment further sharpens the focus in our portfolio”, comments Investor’s CEO Johan Forssell.

“In FAM we have found a great new home for Grand Group. The divestment frees up resources that we will use to continue to develop Patricia Industries and our existing companies. For Vectura, the divestment of the Grand Hôtel property allows more focus on expanding the core business within community services and office premises”, comments Christian Cederholm, Head of Patricia Industries.

Considering the relationship between Investor and FAM, the transaction has been evaluated by a third party. In this case Investor has engaged EY for a fairness opinion of the transaction. The individual Boards of Directors’ decisions have of course been taken without participation of directors who could be assumed to have a conflict of interest.The transaction is expected to be completed, subject to regulatory approval, during the second quarter 2021.

About Patricia Industries
Patricia Industries is a long-term owner that invests in companies and works to develop each company to its full potential. Patricia Industries is a part of the industrial holding company Investor AB, whose main owner is the Wallenberg Foundations.

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Investor, founded by the Wallenberg family in 1916, is an engaged owner of high quality global companies. We have a long-term investment perspective. Through board participation, as well as industrial experience, our network and financial strength, we work continuously to support our companies to remain or become best-in-class. Our holdings include, among others, ABB, Atlas Copco, Ericsson, Mölnlycke and SEB.

For further information:

Viveka Hirdman-Ryrberg, Head of Corporate Communication and Sustainability,
Phone +46 70 550 3500
viveka.hirdman-ryrberg@investorab.com

Magnus Dalhammar, Head of Investor Relations,
Phone +46 73 524 2130
magnus.dalhammar@investorab.com

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KKR Invests in Adopt A Cow

KKR

April 18, 2021

KKR’s latest investment in Asia that supports industry-leading companies enabled by technology

BEIJING–(BUSINESS WIRE)– Leading global investment firm KKR today announced that KKR has invested in Adopt A Cow, a fast-growing, direct-to-consumer dairy company in China that integrates digital solutions into its core operations. Adopt A Cow’s new funding round was co-led by KKR and DCP Capital.

Founded in 2016, Adopt A Cow primarily produces and sells its pure milk, yogurt, cheese sticks and milk power products and has quickly become a trusted high-end dairy brand in China, thanks to its vertically integrated business model covering alfalfa growing, dairy farming, milk processing, and technology-enabled marketing. Over the past five years, the company has become one of the fastest growing direct-to-consumer brands in China, and has accumulated more than 10 million loyal customers.

Adopt A Cow’s focus on product quality and safety, and its well-established digital sales strategy – including partnerships with opinion leaders, Tmall and other prominent ecommerce platforms – position it well to benefit from the rapid growth of China’s millennial and Generation Z populations. These groups are entering their prime consumption years, digitally savvy and increasingly seeking higher-quality goods and services.

Adopt A Cow will use the new funding to accelerate the construction of modernized dairy farms and smart production factories, bring in high-quality Australian dairy cows and further integrate its digital operation platform to enhance efficiency, improve product quality and brand competitiveness. KKR will support the company’s business growth by combining its deep experience investing in China’s technology and consumer sectors with its global industry expertise and network of resources.

“Today marks an exciting new chapter for Adopt A Cow as we accelerate our strategy to bring our high-quality dairy products to more consumers in China,” said Xu Xiaobo, Founder of Adopt A Cow. “KKR has a proven track record of investing in the dairy sector and providing value-added operational support to homegrown technology champions, and we look forward to working with them to take Adopt A Cow to its next level of success.”

“Consumption upgrades and food safety are among the key focused themes for our investments in China. As a traditional industry, the dairy sector in China is going through an exciting period of technological innovation, driven by the fast development of IoT, increasing penetration of Ecommerce and digital marketing, and higher demand for naturally healthy and nutritious products,” said Chris Sun, a Managing Director on KKR’s China investment team. “We are thrilled to be backing Adopt A Cow and its forward-thinking leadership team as the company carries out its disruptive strategy to change the way dairy is produced, marketed and sold to customers.”

“China’s economic growth is benefitting from the expansive and rapid adoption of digital technologies that are bringing convenience into people’s everyday lives,” said Karen Zhang, who leads KKR’s technology strategy in China. “This is creating attractive opportunities to support the innovative Chinese companies, like Adopt A Cow, that are transforming their industries for the digital economy.”

KKR is making its investment from its Asian private equity fund. This investment in Adopt a Cow builds on KKR’s long track record in China’s dairy sector, which includes previous investments in China Modern Dairy and Asia Dairy. This is KKR’s latest investment that supports industry-leading companies enabled by technology. Recent technology-focused investments for KKR in China include Walnut Programming, a children’s programming education company; Huohua Logic, a leading online education platform specializing in mathematics and science for children; and Xingsheng Youxuan, a leading community-based group ecommerce company.

About Adopt A Cow

Adopt A Cow was founded by Xu Xiaobo with a mission of providing high-quality dairy products to consumers through its vertically integrated business model, covering dairy farming, alfalfa growing, farm visits, feed processing, as well as milk processing and sales. Xu Xiaobo built the company’s first large-scale modernized dairy farm in Gucheng, Hebei Province in 2014, before launching the Adopt A Cow brand in October 2016 in Hangzhou, Zhejiang Province. Through crossover collaboration, content co-creation and interactive marketing, Adopt A Cow has become a trusted high-end diary brand in China.

About KKR

KKR is a leading global investment firm that offers alternative asset management and capital markets and insurance solutions. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and supporting growth in its portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds. KKR’s insurance subsidiaries offer retirement, life and reinsurance products under the management of The Global Atlantic Financial Group. References to KKR’s investments may include the activities of its sponsored funds and insurance subsidiaries. For additional information about KKR & Co. Inc. (NYSE: KKR), please visit KKR’s website at www.kkr.com and on Twitter @KKR_Co.

Media:
KKR Asia Pacific
Anita Davis
+852 3602 7335
Anita.Davis@kkr.com

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Red Collar announces expansion of Oklahoma pet food manufacturing plant

Arbor Investment

FRANKLIN, TN. — Red Collar Pet Foods is adding 85,000 square feet to its Clinton, Oklahoma manufacturing plant. The $5.7 million expansion will be built on the south side of the existing building to help meet the high demand for products. This investment follows a recent expansion of the facility’s packaging capabilities.

“The Clinton plant continues to be one of our fastest growing plants in Red Collar Pet Foods coast-to-coast network” said Greg Wolking, the company’s chief operating officer. “When completed, the warehouse expansion enables capacity for future growth and additional hiring.”

Construction on the new 85,000-square-foot warehouse is set to begin at the end of the year.

“Congratulations to Red Collar Pet Foods and the community of Clinton on this exciting expansion,” said Oklahoma Governor Kevin Stitt. “Oklahoma is an ideal distribution point for the nation because of our central location and proximity to 88 million customers within a 500-mile radius, and Red Collar’s location in Clinton off of I-40 makes them uniquely capable to capitalize on a great logistical opportunity.”

The current workforce at the Clinton facility is 111. A fourth shift added at the end of 2020 resulted in 20 new hires. Nationwide, Red Collar has almost 800 employees at its headquarters and across its six manufacturing sites located in Orangeburg, South Carolina; Washington Court House, Ohio; Miami, Oklahoma.; Clinton, Oklahoma.; San Bernardino, California and Joplin, Missouri.

“Red Collar Pet Foods is one of thousands of manufacturing operations to find success in our state,” said Scott Mueller, Oklahoma secretary of commerce and workforce development. “We are excited for the new job opportunities this brings to Clinton and look forward to continuing to work with the company to help them meet their goals.”

Red Collar was created December 2018 as a result of Arbor Investments’ acquisition of Mars Petcare’s Exclusive Brands business. In February 2019, the newly rebranded company acquired Joplin, Missouri-based Hampshire Pet Products, a leading manufacturer of baked and cold-formed pet treats.

The company also announced in July 2019 plans to expand its headquarters in Franklin, Tennessee with an investment of $3.65 million. The company projected this investment would add 30 new jobs in the Franklin area by 2024.

https://www.petfoodprocessing.net/articles/14651-red-collar-announces-expansion-of-oklahoma-pet-food-manufacturing-plant

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VEGAMOUR Announces $80 Million Minority Growth Investment by General Atlantic to Fuel Continued Expansion as a Category Leader in Hair Wellness

April 13, 2021

VEGAMOUR, a premium, direct-to-consumer, clean hair wellness brand, today announced $80M in funding from General Atlantic, a leading global growth equity firm. The Company will use the new funds to further its organic e-commerce growth, launch additional products and expand into new channels and geographies.

Founded in 2016 by CEO Daniel Hodgdon, VEGAMOUR is a plant-based hair wellness brand that incorporates a comprehensive range of naturally-derived products to support healthy hair growth and wellness. All of VEGAMOUR’s products are clean, vegan and formulated with proprietary phytoactive ingredients clinically proven to help promote abundant and radiant looking hair. VEGAMOUR has emerged as a differentiated solution from traditional hair care products, which are often formulated with potentially harmful and synthetic chemicals. Through its expanding line of best-selling topical serums, organically-sourced supplements and natural hair maintenance and scalp health products, VEGAMOUR hopes to redefine the hair care category with its holistic, inside-out approach to hair wellness. Hair loss affects approximately 35% of women – amounting to nearly 60 million people in the U.S. alone – and VEGAMOUR is directly addressing this large unmet need by providing a vegan and efficacious product line for all women.

Hodgdon, a longtime advocate and producer of sustainably-sourced, plant-based ingredients for the skincare and hair care industry, said, “After years of observing how things thrive in nature, it’s clear that when it comes to healthy hair, we should consider the body’s entire ecosystem. Hair wellness is impacted by so many factors – aging, stress, sleep, our environment and especially the things we put into and onto our bodies. At VEGAMOUR, we’ve developed a 360° approach to hair health that seeks to address these issues and support a balanced physiological ecosystem conducive to healthy, beautiful hair. As we look ahead, we are excited to be partnering with General Atlantic and leveraging the firm’s deep expertise in helping beauty brands scale globally. We look forward to bringing continued product innovation to the market and making VEGAMOUR accessible on a wider scale as we meet growing consumer demand for natural and sustainable beauty products.”

“VEGAMOUR has been a leader in creating a new category in hair wellness and occupies a differentiated position in the marketplace as an efficacious, vegan and clean solution,” said Andrew Ferrer, Managing Director at General Atlantic. “In partnership with Dan and the VEGAMOUR team, we are excited to accelerate the company’s growth and build upon its proven model.”

As part of the transaction, General Atlantic’s Andrew Ferrer and Lexie Bartlett will join the VEGAMOUR Board of Directors.

VEGAMOUR was advised by Financo | Raymond James and Sidley Austin LLP. General Atlantic was advised by Paul, Weiss, Rifkind, Wharton & Garrison LLP.  Additional terms of the transaction were not disclosed.

About VEGAMOUR

VEGAMOUR is a digitally native, vegan beauty company. Founded in 2016, VEGAMOUR is committed to creating clean, sustainable, plant-based products that have a positive impact on people’s lives and the planet we all share. For more information, please visit https://vegamour.com/.

About General Atlantic

General Atlantic is a leading global growth equity firm providing capital and strategic support for growth companies. Established in 1980, General Atlantic combines a collaborative global approach, sector specific expertise, a long-term investment horizon and a deep understanding of growth drivers to partner with great entrepreneurs and management teams to build market-leading businesses worldwide. General Atlantic has more than 175 investment professionals based in New York, Amsterdam, Beijing, Greenwich, Hong Kong, Jakarta, London, Mexico City, Mumbai, Munich, Palo Alto, São Paulo, Shanghai and Singapore. For more information on General Atlantic, please visit the website: www.generalatlantic.com.

Media Contacts

Mary Armstrong & Emily Japlon
General Atlantic media@generalatlantic.com

Cara Hilfer
VEGAMOUR cara@ihpr.us

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Kinnevik emerges as the largest shareholder in Kolonial after particpating in a funding round co-led by Softbank and Prosus

Kinnevik

Kinnevik AB (publ) (“Kinnevik”) today announced its participation with NOK 200m in Kolonial’s recent funding round. The NOK 2.2bn round was co-led by Softbank and Prosus, and encompassed NOK 1.2bn in primary equity and NOK 1.0bn in secondary equity acquired from other existing shareholders. After the round, Kinnevik emerges as the largest shareholder in Kolonial, owning 21% of the company.

The newly raised capital will be used to fund Kolonial’s international expansion plans, beginning with Finland, with a new fulfilment center due to open in Helsinki later this year. The company is further in the earlier stages of preparing a 2022 launch in the EUR 220bn German grocery market. In preparation of becoming a global company and the imminent international expansion, Kolonial is refreshing its brand proposition and changing its name to Oda.

Oda’s mission is to be the most effective online grocer in the world, and it has world leading picking efficiency of 212 UPH (units processed per labor hour at the warehouse), compared to 169 UPH of the leading UK online grocer in 2020. Its unique business model is built on Nordic principles of employee wellbeing and a commitment to sustainability, as well as proprietary warehouse automation and data-driven processes.

Georgi Ganev, CEO of Kinnevik commented:” We are excited by the strong traction in Oda and its international expansion plans. Since our first investment in 2018, Karl and his team have consistently impressed us with their combined focus on growth and efficiency, achieving world class productivity levels in their fulfilment operations. We are happy to welcome fellow leading global tech investors Softbank and Prosus as shareholders, and we look forward to working with them in support of Oda’s growth plans and international expansion.”

In Kinnevik’s Year-End Release 2020, Kinnevik’s investment in Oda was valued at SEK 1,087m. Out of Kinnevik’s approximate NOK 200m participation in the new funding round, some 170m were injected already in 2019 in the form of a convertible bridge note, converting into shares at a customary discount to the valuation in the funding round. During the last months, Oda has consistently beaten its budgeted growth, set new record levels in fulfilment efficiency, and made significant strides in its preparations for international expansion. These developments, in combination with the new funding round, which values the business at NOK 7.5bn post-money, provide strong reference points for a valuation of Kinnevik’s investment in Oda that would correspond to a value uplift of more than 40 percent to just below SEK 1.6bn.

For further information, visit www.kinnevik.com or contact:

Torun Litzén, Director Investor Relations
Phone +46 (0)70 762 00 50
Email press@kinnevik.com

Kinnevik is an industry focused investment company with an entrepreneurial spirit. Our purpose is to make people’s lives better by providing more and better choice. In partnership with talented founders and management teams we build challenger businesses that use disruptive technology to address material, everyday consumer needs. As active owners, we believe in delivering both shareholder and social value by building long-term sustainable businesses that contribute positively to society. We invest in Europe, with a focus on the Nordics, the US, and selectively in other markets. Kinnevik was founded in 1936 by the Stenbeck, Klingspor and von Horn families. Kinnevik’s shares are listed on Nasdaq Stockholm’s list for large cap companies under the ticker codes KINV A and KINV B.

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Vibrant Foods announces acquisition of Fudco, leading UK premium nuts and spices brand

Exponent

Vibrant Foods, leading producer and distributor of South Asian foods in the UK and across continental Europe, has announced its second acquisition in the last month, with the purchase of Fudco. Fudco, founded in 1979, began with a single retail store on Ealing Road, Wembley, serving quality foods to the community, and has since become the UK’s leading premium Asian foods brand; the portfolio comprises nuts, spices, dried fruits, pulses, speciality flours, and other Asian foods.

Led by brothers Sheilesh and Akhil Shah, the food arm of Fudco employs 68 people across its headquarters and factory in Willesden and retail store on Ealing Road, and has remained a family run business since its foundation. Today the business distributes an impressive 2,500 SKUs and is found in over 1,000 stores nationwide.

The new partnership will bring Fudco’s food brands into the Vibrant Foods portfolio, alongside the loved and recognised Asian foods brands of TRS, East End and Cofresh, as well as the recently acquired Everest Dairies, the UK’s leading paneer brand. This deal continues Vibrant’s strong tradition of investing in pioneering, heritage-focused, family-owned businesses, helping owners to exit while retaining the business’ legacy. It also cements Vibrant Foods as one of Europe’s leading, branded, Asian foods businesses by growing the group’s existing consumer demographic and reach.

Vibrant

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Deli Home continues international growth with Ardian as a strong partner

Ardian

06 April 2021 Expansion Netherlands, Gorinchem

Dutch made-to-measure manufacturer and distributor of high-quality timber-based home improvement products embarks on pan-European growth strategy with Ardian’s support.

Gorinchem, the Netherlands, April 6, 2021 – Ardian, a world leading private investment house, has signed an agreement to support Deli Home in its international growth plans. Deli Home – “The Digital Carpenter” – is a Dutch made-to-measure manufacturer and distributor of high-quality timber-based home improvement products such as doors, storage and floors and its products are marketed via a combination of do-it-yourself retailers, builders’ merchants and online markets. This transaction marks the first investment in the Netherlands for the Ardian Expansion team. Together with Ardian, Deli Home’s management team will pursue its strategic roadmap to grow the business further and build a pan-European player.
Deli Home is based in Gorinchem, the Netherlands, and has a heritage dating back to 1869. With revenues of more than 340 million Euro and 1,250 employees, the company holds a market leading position in the Benelux. Over the past years, the management team – under the leadership of Victor Aquina (CEO) and Jan-Willem Smits (CFO) – has transformed the company from a distributor to a value-added manufacturer of made-to-measure timber-based home improvement products with a fully integrated digital configurator platform, a broad logistics network and category management capabilities.
Victor Aquina, CEO of Deli Home, said: “We have a clear growth strategy that is focused on two pillars: On the one hand empowering consumers to use digital solutions for facilitating custom home-improvements and on the other hand, further expansion across Europe. Given that two of the key markets we want to address are France and Germany, Ardian with its strong European footprint and network is an ideal partner for us. The Ardian team has impressed us with their deep understanding of the market and will provide valuable insights from its expertise. We look forward to capitalizing on this opportunity and growing the business to reach its full potential.”
Dirk Wittneben, Head of Ardian Expansion Germany, added: “Deli Home has a strong and seasoned management team that has built a convincing growth platform with a proven M&A track record, as underpinned by the acquisitions of Numdata and Weekamp Deuren. We see significant growth potential through further buy & build and expanding the company’s footprint outside of the Benelux. We look forward to working in partnership with management and supporting the company on its growth path.”
The transaction remains subject to the authorization by the competition authorities. The financial terms of the transaction were not disclosed.

LIST OF PARTICIPANTS

  • Ardian

    • Dirk Wittneben, Florian Haas, Nicolas Münzer, Janine Paustian
    • Legal Corporate / Finance: Freshfields (Harald Spruit, Mandeep Lotay)
    • Financial: Deloitte (Egon Sachsalber, Tanya Fehr)
    • Tax / Structuring: EY (Anne Mieke Holland)
    • Commercial / Operational: Roland Berger (Sameer Mehta, Switbert Miczka)
    • Tech / Digital: WDP (Christoph Nichau, Johannes Dierkes, Simon Ludwigs)
    • ESG: PwC (Emilie Bobin)
    • Environmental: ERM (Werner Schulte)
    • M&A: ABN AMRO (Eric Altmann, Tammo Gunst)
    • Debt Advisory: Deloitte (Thomas Schouten)

ABOUT ARDIAN

Ardian is a world-leading private investment house with assets of US$110bn managed or advised in Europe, the Americas and Asia. The company is majority-owned by its employees. It keeps entrepreneurship at its heart and focuses on delivering excellent investment performance to its global investor base. Through its commitment to shared outcomes for all stakeholders, Ardian’s activities fuel individual, corporate and economic growth around the world. Holding close its core values of excellence, loyalty and entrepreneurship, Ardian maintains a truly global network, with more than 700 employees working from fifteen offices across Europe (Frankfurt, Jersey, London, Luxembourg, Madrid, Milan, Paris and Zurich), the Americas (New York, San Francisco and Santiago) and Asia (Beijing, Singapore, Tokyo and Seoul). It manages funds on behalf of more than 1,000 clients through five pillars of investment expertise: Fund of Funds, Direct Funds, Infrastructure, Real Estate and Private Debt.
Ardian on Twitter @Ardian

ABOUT DELI HOME

Deli Home is a Benelux market leading producer and distributor of made-to-measure, do-it-yourself and building supplies.
With revenues of over more than 340 million Euro and 1,250 employees and known brands as CanDo, Skantrae, Weekamp, Lundia and Bruynzeel our products are well known by professionals and consumers. Deli Home, based in Gorinchem, the Netherlands, has sales-offices and production locations all across Europe (Belgium, Portugal, Czech Republic, Poland, France and Hungary).

Visit the Website

PRESS CONTACTS

Ardian – Headland

GREGOR RIEMANN

griemann@headlandconsultancy.com +44 792 080 2627

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