CITIC Capital Completed its Investment in RECLASSIFIED, a Leading Chinese Prestige Perfume and Home Fragrance Brand

Citic Capital

(Hong Kong, 22 January 2021) Private equity arm of CITIC Capital Holdings Limited (“CITIC Capital”) is pleased to announce that it has completed its investment in Shanghai Xiangmiao Trade Co., Ltd., brand owner of RECLASSIFIED (“RE” or “the Company”) via its third RMB-denominated China buyout fund on 18 January 2021. The transaction marks the eighth completed acquisitions in the beauty and lifestyle sector in recent years, and the on-going expansion of its exposure and footprint in the space.

Founded in Shanghai in 2013, RECLASSIFIED is a leading Chinese prestige perfumery house that has created a variety of iconic original scents featured in its extensive portfolio of products, including perfume, home fragrance, car fragrance, scented candles, and scented personal care products. The company runs over 100 retail outlets spanning 50 cities nationwide, offering customers extraordinary experience with scents and senses.

Mac LIN, CEO of RECLASSIFIED, said: “The name RECLASSIFIED is a combination of ‘RE’ and ‘Classified’, illustrating our determination to differentiate and refusal to be classified. Each bottle of RECLASSIFIED fragrance has its own story and a philosophy. Since its establishment, the brand has vowed to work only with world-leading perfumers and developers to create high quality, original fragrances and genuine experiences that are unique to Chinese consumers. We are committed to bridging interesting culture, upholding individuality, and expressing freedom for our consumers.”

Hanxi ZHAO, Senior Managing Director of CITIC Capital, said: “Consumers in China today have high aspiration for better lifestyle. This aspiration has stimulated the rapid development of related sectors. The growth of the perfume and fragrance sector has been particularly strong, with iconic brands such as RECLASSIFIED emerging in China. RE has a deep understanding of the needs of Chinese consumers and takes pride in its strong heritage in world-class product development. RE also has a strong offline retail network and online presence, enabling the brand to reach a broad consumer base through different channels. We are excited to be working with the young and passionate team of RECLASSIFIED and look forward to witnessing the rising of an authentic Chinese trendsetter in the perfume and fragrance sector.”

CITIC Capital believes in the long-term growth prospects of the beauty, personal care and lifestyle sector, and will continue to look for attractive investment opportunities in the sector. In addition to RECLASSIFIED, CITIC Capital’s investments in the related sector include: Erno Laszlo, a leading American premium skin care brand; Trilogy, a clean beauty brand from New Zealand; Axilone, a world-class cosmetics packaging provider; UCO, an e-commerce service provider serving premium beauty brands; ScentAir, a scent marketing solutions provider; Lifestyles/Jissbon and LELO, leading global brands in the intimate wellness sector.

Note: PricewaterhouseCoopers and Haiwen & Partners provide financial and legal advisory services to CITIC
Note: PricewaterhouseCoopers and Haiwen & Partners provide financial and legal advisory services to CITIC Capital respectively.Capital respectively.

About Shanghai Xiangmiao

Established in Shanghai in 2013, Shanghai Xiangmiao Trade Co., Ltd.Shanghai Xiangmiao Trade Co., Ltd. owns “REowns “RECLASSIFIEDCLASSIFIED”, a leading Chinese ”, a leading Chinese prestige perfume and home fragrance brandprestige perfume and home fragrance brand. . The brand is renowned for its perfume, home fragrance, car The brand is renowned for its perfume, home fragrance, car fragrance, scented candles, fragrance, scented candles, scented personal care products. The company currently runs more than 100 retail scented personal care products. The company currently runs more than 100 retail outlets spanning 50 cities in China.outlets spanning 50 cities in China. For details, please visitFor details, please visit www.reclassified.cnwww.reclassified.cn

About CITIC Capital
Founded in 2002, CITIC Capital is an alternative investment management and advisory company. The firm manages over USD32 billion of capital across 100 funds and investment products through its multi-asset class platform covering private equity, real estate, structured investment & finance, and asset management. CITIC Capital has over 200 portfolio companies that span 11 sectors and employ over 800,000 people around the world.
CITIC Capital’s private equity arm focuses on control buyout opportunities globally and has completed over 79 investments in the past years in China, Japan, U.S. and Europe. The private equity arm currently manages USD7.6 billion of committed capital. For more information, please visit www.citiccapital.com.

For media enquiries, please contact:
Cindy TAM Director, Corporate Relations CITIC Capital Holdings Limited Tel: +852 3710 6813 cindytam@citiccapital.com
Irene GAO Senior Associate, Corporate Relations CITIC Capital Holdings Limited Tel: +852 3710 6814 irenegao@citiccapital.comirenegao@citiccapital.com

Categories: News

Tags:

Nordic Surface Group acquires MPA Måleri

Litorina

Nordic Surface Group (NSG) continues its expansion through a partnership with MPA Måleri AB. With the acquisition, NSG strengthens its position in the surface service market around Västerås and Mälardalen. MPA Måleri AB was founded in 1986 and has about 35 employees.

MPA-1

We welcome MPA Måleri AB and strengthen our position in Mälardalen with high competence. MPA has always been the preferred choice for us in the region. With this acquisition, we take further steps towards our goal of becoming the leading surface service provider in Sweden.” says Jonas Danielsson, CEO of Nordic Surface Group.

For further information, please contact:

Jonas Danielsson, +46 70 910 76 34, CEO, Nordic Surface Group

Nordic Surface Group, formed in 2020, is the second largest surface service provider in Sweden. The group has sales of SEK 1 billion and employs more than 800 people in southern Sweden, Stockholm and Mälardalen. Today’s group consists of Stoby Måleri (founded in 1969, based in Hässleholm), Ekbladhs Måleri (founded in 1967, based in Landskrona), Bruske Måleri (founded in 1936, based in Stockholm), Målerimetoder (founded in 1984, based in Stockholm, Vaksala Måleri (founded in 2006, based in Uppsala), B Krafft Måleri (more than 100 years of history, based in Örebro) and MPA Måleri (founded in 1986, based in Västerås).

Categories: News

Tags:

H.I.G. Capital Sells RGIB’s Bathroom Furniture Division to Roca

H.I.G. Europe

MADRID – January 20, 2021 –  H.I.G. Capital, (“H.I.G.”), a leading global private equity investment firm with over €35 billion of equity capital under management, and the Royo family have entered into an agreement to sell the bathroom furniture division of RG International Bathroom (“RGIB or the “Company”) to Roca Sanitario, S.A. The Royo family will retain a minority stake in the division. Both H.I.G. and the Royo family will continue as shareholders of the shower tray business of RGIB, operating under the Fiora brand.

H.I.G. partnered with the Royo family in December 2016 and has achieved a number of important milestones, including:

  • Developing a new factory and brand in Poland (Maximus) that contributed to strengthening the leading position that RGIB already had in the Polish market under the Elita brand
  • Entering new segments, channels and countries; one of the most relevant achievements was the entry into the DIY channel in Germany where RGIB is now a leading player
  • Consolidating RGIB’s leading position in Spain and France, where the group has grown its distribution network to more than 5,000 points of sale
  • Launching Amizuva, an exclusive brand that targets the online channel
  • Increasing RGIB´s revenues by over 50%

The Royo family and H.I.G. will retain ownership of Fiora and will continue to strengthen the Company’s innovation, design and product development capabilities in order to consolidate Flora’s leading position in the European premium shower trays segment. The shareholders will also focus on further expanding Fiora’s international footprint beyond the 30 countries where it is currently present through its widespread distribution network and its customer service team.

Raul Royo, CEO of RGIB, stated: “We would like to thank H.I.G.for their support over the past four years, which has allowed us to strengthen our leading position in Europe. The agreement with Roca, a global leader in the bathroom sector, will help us enhance our state-of-the-art business, with almost 150 years of combined experience in the sector between the two families.”

Jaime Bergel, Managing Director of H.I.G. Spain commented: “We are very pleased with the success of this investment, which proves our capabilities in the Spanish market. Together with the Royo family, we have positioned RGIB as one of the leading companies in the bathroom sector in Europe, and we will continue supporting Fiora to consolidate its leadership in the European market.”

The deal is subject to approval by antitrust authorities in some European markets.

About RGIB
RG International Bathroom, founded more than 45 years ago by Pascual Royo, is one of Europe’s leading manufacturers of bathroom products, mainly focused on furniture and resin shower trays. The group has factories in Valencia, Nájera and Poland and operates on five continents under the brands Royo, Elita, Maximus and Fiora. RGIB has an annual turnover of more than €110 million and employs more than 1,000 professionals.

About Roca Group
Roca Sanitario is dedicated to the design, production and marketing of bathroom products, as well as ceramic floor and wall tiles for architecture, construction and interior design. The family-owned Spanish group is the market leader in Europe, Latin America, India and Russia. It also has a strong presence in China and the rest of Asia, the Middle East, Australia and Africa. It is the international leader in the field.

About H.I.G. Capital
H.I.G. is a leading global private equity and alternative assets investment firm with over €35 billion of equity capital under management.* Based in Miami, and with offices in New York, Boston, Chicago, Dallas, Los Angeles, San Francisco, and Atlanta in the U.S., as well as international affiliate offices in London, Hamburg, Madrid, Milan, Paris, Rio de Janeiro, São Paulo and Bogotá, H.I.G. specializes in providing both debt and equity capital to small and mid-sized companies, utilizing a flexible and operationally focused/value-added approach:

  1. H.I.G.’s equity funds invest in management buyouts, recapitalizations and corporate carve-outs of both profitable as well as underperforming manufacturing and service businesses.
  2. H.I.G.’s debt funds invest in senior, unitranche and junior debt financing to companies across the size spectrum, both on a primary (direct origination) basis, as well as in the secondary markets. H.I.G. is also a leading CLO manager, through its WhiteHorse family of vehicles, and manages a publicly traded BDC, WhiteHorse Finance.
  3. H.I.G.’s real estate funds invest in value-added properties, which can benefit from improved asset management practices.

Since its founding in 1993, H.I.G. has invested in and managed more than 300 companies worldwide. The firm’s current portfolio includes more than 100 companies with combined sales in excess of  €27 billion. For more information, please refer to the H.I.G. website at www.higcapital.com.

* Based on total commitments managed by H.I.G. Capital and affiliates.

Categories: News

Tags:

FPE Capital portfolio company IWSR completes the strategic acquisition of Wine Intelligence

FPE Capital

FPE Capital LLP (‘FPE’), the specialist software and services growth investor in UK SMEs, announces that IWSR, the leading B2B data and information provider to the global drinks industry, has acquired the wine consumer research and insights expert, Wine Intelligence. The combined offering provides the industry with robust insight into consumption trends, consumer insights and growth opportunities for the global beverage alcohol sector.

Backed by FPE Capital in 2018, IWSR and its core Global Database has cemented its position as a unique source of data and insight for the largest global drinks brands. FPE Capital Managing Partner David Barbour commented

 

Since our investment, the team at IWSR has driven hugely impressive organic growth, including through the Covid pandemic, proving its criticality to its clients. The addition of Wine Intelligence enhances the coverage and product range of the combined group, including the creation of a world-class consumer insights division focused exclusively on the global beverage alcohol industry.

 

Founded in 2002, Wine Intelligence conducts projects on behalf of wine businesses in more than 35 global markets.

 

As Covid reshapes consumer behaviour and beverage alcohol drinking occasions, industry stakeholders are looking for a deeper understanding of the consumer attitudes driving the market,

 

remarks Mark Meek, CEO of IWSR.

 

Our vision is shaped by our clients, and this acquisition is a tremendous opportunity for us to expand on our existing offerings and work with the Wine Intelligence team to provide the industry with access to comprehensive consumer insight across all categories of the drinks industry, including beer, wine, spirits and the ready-to-drink sector.

 

 

We are delighted to join the IWSR family after nearly 10 years of our organisations working together on behalf of our client base,

 

says Lulie Halstead, CEO of Wine Intelligence.

 

I share Mark’s vision of us building a world-class and comprehensive offering of data and consumer insights to support the global beverage alcohol sectors, which we are uniquely positioned to do.

 

Advisers on the acquisition included Johnson Carmichael (financial and tax due diligence) and Stephenson Harwood (legal).

 

Media inquiries:

David Barbour

Managing Partner, FPE Capital LLP

020 3912 8800

Smartphone photo book sensation Once Upon sets out to conquer new markets with Verdane

Verdane Capital

Verdane, the Northern European specialist growth investor, has announced its investment in Once Upon Publishing AB, the leading app for making and designing photo books on smartphones. Once Upon is based in Skellefteå, Sweden, and operates across Western Europe, Australia and New Zealand. The company will draw on Verdane’s digital consumer investment experience to support its international expansion and product development. Once Upon reached a turnover of SEK75m in 2020, with closer to 2 million app downloads since launching in 2017. 

In addition to Verdane, which brings experience from investing in companies such as Boozt, Desenio, EasyPark and MatHem, Once Upon will continue to be supported by its existing investor Spintop Ventures.

“Many people today are overwhelmed with the number of photos on their phones and are looking for ways to turn them into curated memories and keepsakes. Our easy way to create stylish photo books on-the-go has found a strong following among busy parents who want to eternalise all those special moments but have little time. The Once Upon app guarantees that anyone can create a beautiful book with sleek Scandinavian design in as little as 20 minutes,” says Lina Andersson, CEO at Once Upon.

Once Upon was founded after Lina realised she didn’t have any printed photo memories of her daughter Sally, and felt that the user experience of existing photo printing services was unnecessarily complicated and time-consuming for a busy mother of three. Together with co-founders Johan Schiller and North Kingdom, the digital design agency, Lina set out to build the world’s number one brand for memories.

 

“We are very happy to welcome Once Upon to the Verdane family.  We have been following their journey over the last two years and are impressed by how they have built a fast-growing brand adored by their customers.  Equally inspiring is their team, who are obsessed with creating a seamless user experience with a proud Scandinavian footprint. This is exactly the sort of journey that we at Verdane are excited to be a part of, and we look forward to supporting them as they expand to new markets,” says Jakob Tolleryd, Partner at Verdane.

Once Upon is headquartered in Skellefteå, in northern Sweden, and currently has 25 employees, a number the company expects to double in the next 12 months. The company is proud of its Northern heritage and is committed to making Once Upon one of the best workplaces in its region.

“Once Upon has built a strong culture of innovation and co-creation that really stands out. It’s inspiring to see how every team member is empowered  to make decisions and the way innovation happens all around the company. It’s been a joy to watch this passionate team evolve, and we’re excited about the things to come,” says Sami Niemi, Partner at Spintop Ventures, who has been an investor in Once Upon since 2019 and also participated in this transaction.

 

About Once Upon

Once Upon is the easy way to turn your precious memories into well-designed photo books. Our vision is to celebrate life and spread happiness through making everyone’s memories shine. We’re based in the far North of Sweden and we have shipped worldwide to 87 countries. Our app has about 2 million downloads and is available in 12 languages.

 

About Verdane

Verdane is a specialist growth equity investment firm that partners with ambitious Northern European tech-enabled businesses to help them reach the next stage of international growth. Verdane pioneered portfolio acquisitions in Northern Europe in 2003, and announced a complementary fund strategy entirely dedicated to direct investments in 2018. Verdane’s eight funds hold €2.1bn in total commitments and have made over 120 investments into category leaders in digital consumer, energy & resource efficiency and software businesses. Verdane’s team of 62, based in Berlin, Copenhagen, Helsinki, London, Oslo and Stockholm, is dedicated to being the preferred growth partner to tech-enabled businesses in Northern Europe. www.verdane.com

 

About Spintop Ventures

Spintop Ventures is a Swedish early-stage Venture Capital company investing in Nordic software enabling technology companies. Spintop, started in 2009, is backed by the European Investment Fund, Saminvest, Sitra and many high-profile tech entrepreneurs and is currently investing from Spintop’s third fund. Spintop has a sustainable ESG investment agenda for its funds and portfolio companies.

Further information at www.spintopventures.com

 

Press contacts

Lina Andersson, CEO
Once Upon
lina@onceupon.se
+46 70 229 11 13

Jakob Tolleryd, Partner
Verdane
jakob.tolleryd@verdane.com
+46 70 964 23 80

Sami Niemi, Partner
Spintop Ventures
sami.niemi@spintopventures.com
+46 73 38 26 736

Categories: News

Tags:

Litorina invests in Nordic Surface Group

Litorina

  • Litorina, together with Bragnum Invest, enters into a partnership with Nordic Surface Group, a leading surface service provider in Sweden
  • The group consists of six local market leaders offering painting and other surface services such as flooring, tiling and facade finishing
  • Litorina and Bragnum Invest will support Nordic Surface Group’s management and local entrepreneurs, who remain as significant co-owners, in accelerating growth and in the continued market consolidation
NSG

Nordic Surface Group (NSG), formed by Capillar Equity, is the second largest surface service provider in Sweden. The group consists of six regionally leading companies with driven entrepreneurs and strong local brands. NSG serves both large and small customers within painting and other surface services such as flooring, tiling and facade finishing. The group has sales of SEK 1 billion and employs more than 800 people in central and southern Sweden.

“We are impressed by the market leading companies forming Nordic Surface Group and look forward to support management and the entrepreneurs with their goal to become a nationwide champion consisting of local market leaders offering competitive surface services to their customers. In partnership with management and the local entrepreneurs, our clear focus will be on accelerating growth and continue the consolidation in a fragmented market”, says Mattias Letmark, Partner at Litorina.

Litorina’s investment is made in partnership with Bragnum Invest, which has significant expertise from the building service industry. Per Leopoldsson and Petter Håkanson, with relevant backgrounds from various roles within Bravida, Instalco and Assemblin, will remain on the new board of directors together with Litorina and Bragnum Invest.

“The NSG team is excited to partner up with Litorina and Bragnum, that together bring significant industry knowledge and the financial resources needed to facilitate our rapid and profitable expansion journey in becoming the industry’s leading business partner and employer.”, says Jonas Danielsson, CEO of Nordic Surface Group.

The transaction is subject to competition authority approval and is expected to close in Q1 2021.

For further information, please contact:

Jonas Danielsson, +46 70 910 76 34, CEO, Nordic Surface Group
Paul Steene, +46 70 931 03 32, Partner, Litorina V Advisor
Mattias Letmark, +46 70 757 54 09, Partner, Litorina V Advisor
Lars Österberg, +46 70 277 23 10, Partner, Bragnum Invest

Nordic Surface Group, formed in 2020, is the second largest surface service provider in Sweden. The group has sales of SEK 1 billion and employs more than 800 people in southern Sweden, Stockholm and Mälardalen. Today’s group consists of Stoby Måleri (founded in 1969, based in Hässleholm and present in 12 cities in southern Sweden), Ekbladhs Måleri (founded in 1967, based in Landskrona), Bruske Måleri (founded in 1936, based in Stockholm), Målerimetoder (founded in 1984, based in Stockholm, Vaksala Måleri (founded in 2006, based in Uppsala) and B Krafft Måleri (more than 100 years of history, based in Örebro).

Litorina, founded in 1998, invests in niche market leading companies with headquarters in the Nordics. Litorina partners with management teams and entrepreneurs that want to take their companies to full potential. Litorina aims to build larger, better and more sustainable companies by contributing relevant experience, knowledge, passion and resources to accelerate growth. For more information, please visit www.litorina.se.

Bragnum Invest is a Swedish-based investment firm focused on investing in Nordic small and medium-sized companies. The focus lies on creating significant and lasting values through a clear agenda and strong collaboration with other owners and key employees. The team has significant experience from the building service industry.

Categories: News

Tags:

ALTOR FORMS QNTM AND INVESTS IN HESEHUS – A LEADING DANISH E-COM PLATTFORM

Altor

QNTM Group (QNTM) will develop an ecosystem for companies working with digital strategy, marketing, software and technology. The newly acquired Hesehus A/S (Hesehus) will just like ARC (consisting of six digital companies, previously invested in by Altor) be part of the Group. QNTM will be led by the former Executive Vice President of SAS and former Managing Director of Hewlett-Packard Norway, Eivind Roald.

“By establishing QNTM we have kick-started our work in forming one of Europe’s strongest platforms for digital companies” says Mattias Holmström, Principal at Altor. “As the owner of QNTM we will back CEO Eivind Roald and his team with capital, global expertise and experience from acquisitions and value creation created within the Altor family over the past 17 years”.

“QNTM will invest in a unique set of companies working with digital strategy and sales & marketing, through both services and software. We will partner with the founders to support them in creating leading global companies” says Eivind Roald, CEO of the newly established QNTM. “The companies in the Group will support and develop digital solutions for private and public organizations to improve efficiencies and to increase top line growth”

QNTM today also announced an agreement to acquire a majority stake in Hesehus, an award-winning Danish e-com platform and solutions provider, founded in 2002, in Odense Denmark. The company’s 2020 revenue was above SEK 100m. Hesehus works with a large number of clients across industries, e.g. Matas; Denmark’s leading e-commerce beauty retailer.

“We are pleased to have QNTM as a new strategic owner in Hesehus. We have looked for a partner that understands our industry, who shares our view on having a bold growth plan and who will support us in achieving it”, says Lars Hedal, CEO and Co-founder of Hesehus.

For more information, please contact:
Tor Krusell, Head of Communications at Altor +46 705 43 87 47
Or visit https://qntmgroup.com/

Author: Katarina Karlsson
Date: 2021.01.14
Categories: News

Categories: News

Tags:

CITIC Capital Completed Investment In Max-Inf, Leading Chinese Baby Safety Travel System Provider

Citic Capital

(Hong Kong, 11 January 2021) Private equity arm of CITIC Capital Holdings Limited (“CITIC Capital”) is pleased to announce that it has invested in Max-Inf Holdings Limited ( “Max-Inf” or “the Company”). Leo XU, founder and chairman of Max-Inf, will continue to lead the Company in its next phase of growth.

Founded in 1998 and based in Ningbo and Shanghai, China, Max-Inf is the leading Chinese brand operator and manufacturer in safety technology leading the way in innovative car seats, strollers, travel systems and other baby care related products. Max-Inf’s portfolio of brands include Baby First, Savile, Eurokids, as well as being the long-term exclusive China distributor for Britax, the leading global brand for baby travel safety systems.

Leo XU, founder and chairman of Max-Inf, says: “The mission of Max-Inf has always been bringing the safest baby travel systems to Chinese families. Today, Max-Inf and the multiple brands that it owns and distributes, have become the ultimate choices for parents in China as they try to find the most reliable, trust-worthy and innovative travel systems for their children. Max-Inf holds the highest standard in product quality, and leverages cutting-edge technology in the world in our product design and development. With the support from CITIC Capital, the Max-Inf team is committed to continuing to innovate and to provide best-in-class baby safety and baby care products for families in China.”

Hanxi ZHAO, Senior Managing Director of CITIC Capital, says: “Baby care market in China is an exciting space with increasing consumer sophistication and awareness around child safety. Max-Inf is the leading player in providing the most reliable and innovative mobility-related safety solutions and products. Its products have gained respect and trust from peers, and has a proud history of serving children globally. We are very excited to become the partner of Leo and his talented and passionate management team in the next stage of Max-Inf’s journey. We look forward to seeing more families and children enjoy safe and sound outings.”

Note: Haiwen & Partners served as legal counsel to CITIC Capital. Fangda Partners and Albright Law Firm acted as legal counsel to the founder.

About Max-Inf
Max-Inf is a leading child safety seats and other travel systems manufacturer in China, with more than 20 years of experience in designing and manufacturing mobility related products. Max-Inf offers a full range of child car seats and other travel products that meet various international standards, which are sold to over 50 countries and regions around the world. In China, Max-Inf’s own brand Baby First is the largest domestic carseat brand and Max-Inf has been the exclusive distributor for Britax, the leading global brand for carseats
and strollers. It also owns and operates the Savile and Eurokids brands, providing various child safety related products. For further information about Max-Inf, please visit www.max-inf.com.

About CITIC Capital
Founded in 2002, CITIC Capital is an alternative investment management and advisory company. The firm manages over USD32 billion of capital across 100 funds and investment products through its multi-asset class platform covering private equity, real estate, structured investment & finance, and asset management. CITIC Capital has over 200 portfolio companies that span 11 sectors and employ over 800,000 people around the world.
CITIC Capital’s private equity arm, CITIC Capital Partners, focused on control buyout opportunities globally, has completed over 78 investments in the past years in China, Japan, U.S. and Europe. The private equity arm currently manages USD7.6 billion of committed capital. For more information, please visit www.citiccapital.com.

For media enquiries, please contact:
Cindy TAM Director, Corporate Relations CITIC Capital Holdings Limited Tel: +852 3710 6813 cindytam@citiccapital.com
Irene GAO Senior Associate, Corporate Relations CITIC Capital Holdings Limited Tel: +852 3710 6814 irenirenegao@citiccapital.comegao@citiccapital.com

Categories: News

Tags:

WallVision expands into designer rugs through the acquisition of Pappelina

Litorina

WallVision Group, a European leader in the premium wallpaper market, expands into designer rugs through the acquisition of Pappelina – crafted with love and pride in Sweden.

Picture2

WallVision takes another important step to transform the group into a leader in the premium interior decoration sector with focus on creating strong brands.

After the acquisition, WallVision with its House of Brands strategy, now consists of five strong interior design brands: Boråstapeter, Cole & Son, Wall&decò, Perswall and Pappelina. In addition to wallcovering, where the group has its roots, WallVision offers home furniture textile, cushions, and with the acquisition of Pappelina now also rugs. All with amazing design, high quality, and stellar customer service.

With the inclusion of the premium brand Pappelina, WallVision further expands its strong market position and takes another step to become a European leader in interior decoration, and it constitutes a significant opportunity for both parties. Pappelina have shown profitable growth since it was founded in 1999. CEO of WallVision Olle Svensk explains:

I am really excited to have Pappelina in the WallVision Group, it is a brand-driven company with all the ingredients we look for; a premium position, an international foot-print with 80% of the revenue outside Sweden, excellent quality and great people. We see lots of opportunities and look forward to take this brand to the next level together with Lina Rickardsson and her talented team.

Lina Rickardsson, founder, and Creative Director of Pappelina explains:

I’ve always dreamt big for Pappelina. There was no way I could miss such a chance for development and expansion. Pappelina’s vision has always been clear – to be a ground-breaking pioneer in its sector. Today Pappelina is a global brand and yet, Pappelina still makes the rugs in a small local weaving mill, in the little village of Leksand, right in the heart of Sweden. Each Pappelina rug, represents a piece of Swedish craftsmanship.

For further information, please contact:
Olle Svensk, CEO WallVision Group – Tel: +46 768 56 60 93, Email: olle.svensk@wallvision.com
Lina Rickardsson, Founder and Creative Director Pappelina – Tel: +46 708 17 77 08

WallVision Group, founded in 1905 in Borås Sweden, is a European leader in the premium wallpaper segment and at the forefront internationally with sales in over 60 countries. Our core brands include Cole & Son, Wall&decò, Perswall, Pappelina and Boråstapeter. Our fantastic design teams and our unique pattern archive range from exclusive expressions with a high degree of design to more timeless and classic styles. The Group, including Pappelina, will employ more than 200 people and have annual revenue of more than 60m Euro. For more information, please visit www.wallvision.com.

Categories: News

Tags:

Egeria acquires Klafs, the leading manufacturer of integrated saunas

Egeria

Amsterdam/ Munich/ Schwäbisch Hall, 6 January 2021 – Egeria, an independent pan-European investment company, announced that it will acquire a majority interest in Klafs.
Klafs, headquartered in Germany, is the world’s largest manufacturer and integrator of high-quality sauna systems, steam baths and complementary products and services. The sellers as well as the management team have retained minority stakes in the company and management will continue to lead the business. The acquisition is still subject to customary closing conditions and is expected to be finalized in the first quarter of 2021. Financials details of the transaction have not been disclosed.

Klafs, founded in 1952, has achieved significant organic growth over the last years. The company is headquartered in Schwäbisch Hall (GER), has 733 employees and is the clear market leader in the DACH region with 25 showrooms as well as four production sites in Europe. The company focuses on customized and premium saunas and spas for private as well as commercial customers. The investment by Egeria provides the company with the financial backing and operational support to accelerate growth through further international expansion and acquisitions.

Hannes Rumer, Partner and Managing Director at Egeria in Munich: “Historically, Klafs has displayed an impressive track record of growth. Through continuous entrepreneurship and product development, Klafs has built a leading market position and is a strong platform for further growth. We look forward to partnering with management and supporting the company during this next growth phase.”

Stefan Schöllhammer, shareholder and CEO of Klafs: “We are very excited to take Egeria on board as a new partner. Over the past 30 years we have continuously developed Klafs into the world market leader for integrated saunas. We believe Klafs is now ready to accelerate international growth and see Egeria as ideal partner for Klafs.”

About Klafs Group
Founded in 1952, Klafs is the world’s largest manufacturer and integrator of high-quality integrated sauna systems, steam baths and complementary products and services. Klafs sells products in the private as well as commercial segment (incl. hotels, spas, fitness studios, etc.). The company focuses on customized and premium saunas and spas to address the main key purchasing criteria of quality and comfort. Klafs operates a fully integrated value-chain in four production sites (Schwäbisch Hall, Miloslaw, Sittenhardt and Mudau). Next to the Klafs brand, the company also operates Röger (medium-price sauna segment) as well as SSF (premium swimming pool integrator) as separate brands.
For more information on Klafs, please visit www.klafs.de.

About Egeria
Egeria is an independent pan-European investment company founded in 1997, which focuses on medium-sized companies. Egeria invests in healthy companies with an enterprise value between EUR 50 million and EUR 350 million. Egeria believes in building great businesses together with entrepreneurial management teams (Boldly Building Together). Egeria Private Equity Funds hold investments in ten companies, Egeria Evergreen has investments in six companies. Egeria’s portfolio companies have a combined turnover of c. EUR 2 billion and employ close to 10,000 people. Other activities are Egeria Real Estate Investments and Egeria Real Estate Development. In 2018, Egeria has launched EgeriaDO, a corporate giving program sponsoring projects in the fields of the arts, culture, and social objectives.
For more information on Egeria, please visit: www.egeriagroup.com.

Categories: News

Tags: