Axon Partners Group, through the Amerigo Ventures Pacífico Fund, invests in Boxi through a direct investment in the company Colchones REM S.A.S. with the objective of scaling local production and becoming the reference company within the mattress industry in South America.
Colchones REM is the first eCommerce of mattresses in Colombia and one of the first in the region. Since its inception the company has provided Colombian consumers with the possibility of accessing high quality products at prices below those seen on the market. Starting in 2016, the company turned the business around and developed the vertical Boxi (http://www.boxisleep.com/), which sells its own high-quality mattress manufactured using top technology and materials to provide the best rest and comfort. During 2016, Colchones REM gave a strong boost to its Boxi platform and the company adds several thousand mattresses sold since its inception in 2014.
About this transaction Mr.Alfonso De León, CEO of Axon Partners Group, commented “We are very excited about this transaction. We have closely followed this industry in several regions for some time and we believe that this business model, which we know well, with an interesting growth potential. In addition, the company is led by an exceptional entrepreneur, passionate and veteran in this industry.” This investment reaffirms Axon’s leadership position in the digital ecosystem in the Latin American region where it already has 9 investments made.
As per Mr.Santiago Varenkow, founder and CEO of the company, he said “With this new investment, by one of the most recognized funds in the region, we can take the company to the next level and revolutionize the rest industry in Colombia and throughout Latin America. Our mission for this new stage is to democratize the good rest and to transform what until now was an unpleasant and boring experience, in an easy, fast, pleasant and even fun experience”.
About Axon Partners Group (www.axonpartnersgroup.com)
Axon Partners Group is a Spanish consulting and investment firm with a VC & PE division that manages funds in Europe, Asia, and Latin America. Through its Amerigo Ventures Private Equity Fund, Axon is actively involved in the digital ecosystem of the Latin American region.
About Colchones REM/Boxi (www.boxisleep.com)
BOXI is a premium mattress designed with the newest technologies and materials available currently. It is the first mattress in Colombia to combine high density foam, memory foam and latex, which recreates the perfect formula that guarantees maximum comfort and the best rest. Thanks to the quality of its materials, it was possible to compress, seal it to the void, roll it and pack it in a small and practical box, which is delivered in less than 2 hours in the city of Bogotá. In addition, innovating and optimizing every link in the supply chain, it was possible to offer this high-end mattress to the third part of the average market price.