Ratos’s subsidiary Bisnode is acquiring Global Group Dialog Solutions AG, a German leading marketing solutions provider. The acquisition is a key element of Bisnode’s strategy to become the most wanted partner for data and analytics in Europe. In conjunction with the transaction, Ratos is contributing approximately SEK 54m for its holding.
Bisnode is strengthening its market position through the acquisition of Global Group. The company has approximately 60 employees and its head office in Idstein, Germany. Annual sales are approximately EUR 10.5m. Through its strong customer relationships, its marketing service portfolio offering and its proprietary consumer database, Global Group is one of the leading marketing providers for the German-speaking world.
“With its proprietary consumer database and sophisticated marketing solutions capabilities, Global Group represents a key building block in continuing to deliver on Bisnode’s strategy to become the most wanted partner for data and analytics in Europe. Global Group will enable us to offer further services to our German-speaking markets, but its offering also contributes to Bisnode’s product development initiatives for the next generation of marketing solutions,” says Magnus Silfverberg, CEO of Bisnode.
The acquisition is expected to be completed at the end of April 2017.
Ratos became a principal owner of Bisnode in 2005. Today, Bisnode is one of the leading European providers of decision support, focusing on helping companies and organisations to make smart decisions.
– See more at: http://ratos.se/en/Press/Press-releases/2017/Ratos-AB-Bisnode-acquires-Global-Group/#sthash.BtHiNEgD.dpuf