CapMan and PwC join forces for the benefit of children and youth

CapMan and PwC join forces by launching a charity campaign for the benefit of the Tukikummit foundation in support of children and youth. The goal is to raise more than EUR 100,000 during this spring for the benefit of the Tukikummit foundation, and as the campaign continues, also challenge other companies to join. ”We want to multiply the amount collected annually for the benefit of youth and children over the long term,” states Joakim Frimodig, Chair of the Board of CapMan and the Tukikummit foundation.

The campaign, named #Steps4Tukikummit, combines the desire to do good with supporting a sense of community and the well-being of the personnel: the companies challenge their employees to walk and run together and with clients in order to grow the distance that charitable contributions will be based on. For every kilometre walked or ran, EUR 4 will be put forth towards the Tukikummit foundation by CapMan and PwC. The challenge lasts from March to the beginning of May 2024, culminating at the Helsinki City Running Day running event in May.

CapMan has been involved in fundraising for the Tukikummit foundation since 2014. In 2023, CapMan took an even more active role in the foundation’s operations by providing Tukikummit with resources and expertise and covering its operating expenses, with the goal of revitalising the foundation’s activities and continuing its work for good by significantly growing its brand awareness and fundraising.

“For us as a company it’s important to be able to provide direct help to those in need. The Tukikummit foundation has been a central way for us to provide support, and over the past few years, we have focused nearly all our charity work, towards the foundation, raising hundreds of thousands of euros for its charitable activities. We are thrilled with PwC’s decision to join us in developing this campaign we are now launching, and which we hope will be a significant initial boost for expanding the charitable operations of the Tukikummit foundation,” shares Joakim Frimodig, Chair of the Board of CapMan and the Tukikummit foundation.

“The desire to help children and youth in need has emerged as a top wish when we have asked our personnel about their preferred charitable causes. Through Tukikummit, we can be involved in supporting the goal that all children and young people should have the opportunity to engage in hobbies,” summarizes Kauko Storbacka, CEO of PwC Finland.

“In addition to doing good, we want to create more opportunities for our employees to come together and to exercise. Supporting a sense of community is especially important in the years post pandemic, and physical activity is an essential factor in enhancing well-being. The initial comments from our personnel have been encouraging. I believe and hope that as many as possible will be motivated to move for a good cause,” Storbacka continues.

PwC’s and CapMan’s common goal, is to grow the fundraising for the Tukikummit foundation into a long-term campaign and cooperation.

”The marginalisation of youth is a growing problem. Hobbies are a great way for a young person to experience purpose and connection with others. However, not everyone has equal opportunities to take part in hobbies, and this increases inequality between families. I am proud of this campaign kickstarted by PwC and CapMan, which I believe is a significant first step on our path towards a world where every young person is able to realise themselves and live a full life regardless of their financial situation and social status”, rejoices Maija Ilmoniemi, Managing Director at the Tukikummit foundation.

The Tukikummit foundation was established in 2007 from the common concern of the former President of the Republic of Finland Sauli Niinistö and Finnish business leaders Sari Baldauf, Björn Wahlroos and Hjallis Harkimo for young people at risk of marginalisation. It distributes subsidies for disadvantaged children and youth, especially to cover hobby costs and supporting studies.

For more information, please contact:

Joakim Frimodig, Chair of the Board, CapMan, Chair of the Board, Tukikummit foundation, +358 50 529 0665,

Kauko Storbacka, CEO, PwC Finland, +358 50 331 2336,

Maija Ilmoniemi, Managing Director, Tukikummit foundation, +358 40 5133781,

About CapMan

CapMan is a leading Nordic private asset expert with an active approach to value creation. As one of the private equity pioneers in the Nordics we have built value in unlisted businesses, real estate, and infrastructure for over three decades. With approx. €5 billion in assets under management, our objective is to provide attractive returns and innovative solutions to investors. An example of this is greenhouse gas reduction targets that we have set under the Science Based Targets initiative in line with the 1.5°C scenario. We have a broad presence in the unlisted market through our local and specialised teams. Our investment strategies cover minority and majority investments in portfolio companies and real estate, and infrastructure assets. We also provide wealth management solutions. Our service business includes procurement services. Altogether, CapMan employs approximately 180 professionals in Helsinki, Stockholm, Copenhagen, Oslo, London, Luxembourg and Jyväskylä. We are listed on Nasdaq Helsinki since 2001. Learn more at  

About PwC

PwC’s purpose is to build trust in society and solve important problems. We help companies to improve their efficiency, promote growth and to report reliably in a constantly changing environment. Our services include consulting, deals, tax, legal, risk assurance, audit and other assurance services. PwC operates in 155 countries and in Finland, we have 1 350 experts working around the country. More information:

About Tukikummit foundation

The Tukikummit Foundation was born in 2007 from the common concern of Sauli Niinistö, Sari Baldauf, Björn Wahlroos and Hjallis Harkimo for young people at risk of marginalisation. The foundation donates funds to children and youth in need of support for hobby activities and school attendance. CapMan Plc has focused its charitable donations to Tukikummit for already eight years’ time. In 2023 it took an even stronger role in the foundation by starting to fund its operational activities with the target of significantly growing the amount of donations collected and those receiving support. Learn more at:

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