New York, 15 October 2020
GP Bullhound acted as exclusive financial advisor to digital marketing firm Linkmedia 360 (“Linkmedia”), on its sale to GlynnDevins.
Linkmedia, founded in 2004 and based in the Cleveland, Ohio area, is a data-driven, digital marketing company that leverages data science initiatives in digital channels to ultimately support sales growth with a framework revolving around analytics, insights and action.
The acquisition strengthens GlynnDevins’ digital offering and improves its portfolio of products and services that effectively support sales and lead generation for its clients. Linkmedia Managing Partners David Wolf and Chad Luckie will serve roles on GlynnDevins leadership team. Linkmedia will maintain its office location in Independence, OH and will now be branded as Linkmedia 360 – a GlynnDevins company.
“We have long-admired GlynnDevins’ success,” said Wolf. “Combining our strengths ensures our current and future clients will continue to receive top of line marketing execution and the best value and ROI around their marketing spend.”
“We have built a reputation based on data science and marketing experience that has proven to be successful in advancing our clients’ sales and business goals. Joining GlynnDevins is a tremendous opportunity to continue to accelerate our clients’ successes with data-driven marketing solutions.” said Luckie.
Wolf went on to say, “With their extensive expertise and network in the sector, GP Bullhound has been a great advisory partner for us. They lock-stepped with us through the entire process and their team went above and beyond throughout the engagement.”
Adam Birnbaum, Director at GP Bullhound, stated: “We are delighted to have helped Linkmedia find its ideal strategic partner in GlynnDevins. The combination creates a leader in digital marketing, and we look forward to observing their continued growth and success.”
This transaction is further testament to GP Bullhound’s expertise in the digital services sector, with 20 deals completed in the last 24 months in the sector alone, having previously advised on the merger of Orca Pacific with MightyHive, the acquisition of Jellyfish by Fimalac, the acquisition of Dudnyk by Fishawack and the acquisition of Eruptr by HIG, among many others.