Sambla Group AB (“Sambla Group”) has entered into an agreement with Speqta AB (publ) (“Speqta”) to acquire the leading Finnish comparison site Eone Oy (“Rahalaitos”). Together with Rahalaitos, Sambla Group will gain an even stronger position in the Nordic region and continue to drive the development of the industry.

Sambla Group consists of Sambla and Advisa and is one of the Nordic region’s largest players in comparison sites for personal finance. By helping customers compare loan terms and consolidate their loans and insurance, Sambla Group can improve terms and reduce costs for borrowers.

Rahalaitos is a Finnish fintech company that since 2011 has been offering a marketplace that connects consumers with banks, lenders and insurance companies through technology and services. Rahalaitos has been a pioneer in Finland in developing better opportunities for its customers to apply for loans.

Per Österström, CEO, Sambla Group comments:

“Both Sambla Group and our owner Nordic Capital have during a longer period followed Rahalaitos and we are impressed of how the company has developed. Rahalaitos management has successfully navigated through the Covid-19 related challenges and delivered profitable return. We are looking forward to working with Rahalaitos management and employees, and together grow and achieve new opportunities to product development that improves the economy of consumers and drives a positive development of our industry.”

Tuomas Riski, incoming CEO, Rahalaitos comments:

“I have always been impressed with Rahalaito’s ability to build its product offering for its customers. It is a basis for succeeding in helping Finnish consumers get the right conditions. Therefore, it feels incredibly exciting to become a part of Rahalaitos and Sambla Group, and I believe my experience of product development together with Rahalaito’s strong brand will create an even stronger success story.”

Fredrik Lindros, CEO, Speqta comments:

“Rahalaitos have delivered good and stable profitability and have been a successful and value creating acquisition for us even despite the challenges during the pandemic. Now we chose to be a part of the consolidation on the loan brokerage market, and we see that Rahalaitos will get better opportunities to continue to develop within the Sambla group and with their strong owners Nordic Capital.”

 Christopher Ekdahl, Principal, Nordic Capital Advisors comments:

“Nordic Capital is impressed by the added value that both Rahalaitos and Sambla Group create by improving its customers’ personal finances. With their combined digital profile, we are convinced that this merger will continue to drive the development of the industry. Nordic Capital looks forward to continuing to support the joint team.”

Media contacts:

Sabla Group

Per Österström, CEO
per.osterstrom@samblagroup.com
tel: +46 707 80 55 63

Speqta AB (publ)

Fredrik Lindros, CEO
e-mail: fredrik.lindros@speqta.com
tel: +46 723 10 66 66

About Sambla Group

Sambla Group consists of Sambla and Advisa and is one of the Nordic region’s largest players in comparison sites for personal finance. By helping customers compare loan terms and consolidate their loans and insurance, Sambla and Advisa can improve terms and reduce costs. Both companies have a very high level of customer satisfaction thanks to modern user interfaces and strong common corporate values. Sambla Group focuses on increased product development, an even higher level of service and access to additional competitive offers that benefit more customers. The company has partnerships with over 40 banks and lenders in Sweden, Norway, Finland and Denmark. To date, Sambla Group has helped over 500,000 customers to improve their personal finances. For more information, please see www.samblagroup.com

About Rahalaitos

Rahalaitos is a Finnish fintech company that since 2011 has been offering a marketplace that connects consumers with banks, lenders and insurance companies through technology and services. Rahalaitos offers a wide range of financial services that improve consumers’ daily lives while providing cost savings. The main focus is comparisons of loans and insurance through proprietary technology. Rahalaitos has been a pioneer in Finland in developing better opportunities for its customers to apply for competitive loans.

About Speqta
Speqta offers the best performance-based lead generation-platforms using data and AI, and shall grow organically and though acquisition in new and current markets. The company has two business areas, Speqta AdTech and Speqta Content & Comparison. The company is listed on Nasdaq First North Premier Growth Market in Stockholm under the ticker “SPEQT.

About Nordic Capital

Nordic Capital is a leading private equity investor with a resolute commitment to creating stronger, sustainable businesses through operational improvement and transformative growth. Nordic Capital focuses on selected regions and sectors where it has deep experience and a long history. Focus sectors are Healthcare, Technology & Payments, Financial Services, and selectively, Industrial & Business Services. Key regions are Europe and globally for Healthcare and Technology & Payments investments. Since inception in 1989, Nordic Capital has invested more than EUR 19 billion in over 120 investments. The most recent entities are Nordic Capital X with EUR 6.1 billion in committed capital and Nordic Capital Evolution with EUR 1.2 billion in committed capital, principally provided by international institutional investors such as pension funds. Nordic Capital Advisors have local offices in Sweden, the UK, the US, Germany, Denmark, Finland, and Norway. For further information about Nordic Capital, please visit www.nordiccapital.com