Altor enters an equal partnership with the founders of Audiowell


Altor Fund V (“Altor”) has signed an agreement to enter a partnership with the founders of Audiowell, the Swedish founded international music group. The founders will remain owners and continue in their operational roles.

Andreas Romdhane and Josef Svedlund, launched the Audiowell Group with a mission to increase the quality of lifestyle music by dedicating time, resources and partnering up with talented creators. They have the ambition to enable musicians, songwriters, and creators to live off their music in today’s music industry.

Both founders have worked for more than 20 years as music producers and songwriters, scoring several UK #1 singles, and working with diverse artists such as Westlife, Kelly Clarkson, Diana Ross and Il Divo to name a few. In 2013, they decided to work more closely with artists and creators, identifying talent on YouTube and supporting them by increasing production quality and broadening their reach, publishing music across multiple platforms. Their first signing to the label was Sofia Karlberg. Her rendition of Crazy in Love became viral on YouTube. Today she has over 2 million followers and over 600 million streams across multiple platforms.

Audiowell is located in a music studio complex in the heart of Stockholm, from where it supports over 100 music creators spanning from the US to Hong Kong and South America and focusing on a broad range of genres such as Jazz, Relaxation, Acoustic, Dance, Rock, Classical. In 2021, the company generated in excess of 150M SEK in revenues and have generated billions of streams across 50+ streaming platforms.

Audiowell and Altor have partnered up together with leading producer and co-investor Martin Sandberg (a.k.a. Max Martin), who will provide strategic advice to the company and founders.

”There is so much creativity that needs an outlet. To come to the studio every day and work with our fantastic team of creators is pure joy.” says Andreas Romdhane. “Now we want to step up the pace, and that is where Altor and Max Martin come in. They can help support us in scaling our team so that we can focus on supporting our creators and releasing quality music.” continues Josef Svedlund.

“Audiowell has a tremendous track record, and we were immediately struck by the sheer talent of Josef and Andreas and their creator network. We are very proud to have partnered up together with them and producer Max Martin and look forward to being a strategic partner in their future growth ambitions.” says Andreas Källström Säfweräng, Partner at Altor.

For more information, please contact:
Tor Krusell, Head of Communications at Altor,, +46 705 43 87 47

About Altor
Since inception, the family of Altor funds has raised some EUR 8.3 billion in total commitments. The funds have invested in excess of EUR 5 billion in more than 85 companies. The investments have been made in medium sized predominantly Nordic companies with the aim to create value through growth initiatives and operational improvements. Among current and past investments are Iyuno-SDI, Meltwater, RevolutionRace, Raw Fury and Totême. For more information visit



Author: Katarina Karlsson
Date: 2022.05.25
Categories: News

BMG and KKR acquire music interests of rock icons ZZ TOP


Global music company BMG and global investment firm KKR today announced that they have acquired the entire music interests of American rock icons ZZ Top.

This press release features multimedia. View the full release here:

Credit: Ross HalfinCredit: Ross Halfin

The transaction marks the latest significant music rights deal the two companies have struck together since announcing in March 2021 that they would join forces in the fast-growing market for music IP.

The ZZ Top agreement includes a buyout of the band’s publishing catalogue and their income from recorded royalties and performance royalties. Previously, BMG served as co-publisher and administrator of ZZ Top’s publishing catalog.

In 1971, Billy Gibbons (guitar, vocals), Dusty Hill (bass, keys, vocals), and Frank Beard (drums) released their debut album ZZ Top’s First Album. They would go on to release a total of 15 albums throughout the course of their 50 year career including the commercial breakthrough Tres Hombres (1973), Platinum-certified Degüello (1979), Gold-certified El Loco (1981), smash-hit Diamond-certified Eliminator (1983), 5x Platinum-certified Afterburner (1985), and the Platinum-certified Recycler (1990) and Antenna (1994).

Selling over 50 million albums worldwide, ZZ Top have earned four Gold, three Platinum, two multiple-Platinum album certifications, and one Diamond album. Known for their distinctive look and unabashed blues-rock inspired sound, the success of the group was driven by six #1 Rock singles and eight Top 40 hits including rock music staples ‘La Grange,’ ‘Tush,’ ‘Cheap Sunglasses,’ ‘Gimme All Your Lovin,’’ ‘Legs,’ ‘Got Me Under Pressure,’ and ‘Sharp Dressed Man,’ among many others.

In 2004, the group was inducted into the Rock & Roll Hall of Fame and their recently released documentary That Little Ol’ Band From Texas received a nomination for Best Music Film at the 2021 Grammy Awards.

ZZ Top manager Carl Stubner of Shelter Music Group said, “We are proud to continue working with and expand our long-standing relationship with BMG. This new deal ensures ZZ Top’s remarkable legacy will endure for generations to come.”

BMG CEO Hartwig Masuch said, “This deal is a testament to the success, staying power and continuing musical relevance of ZZ Top, but also to the power of our partnership with KKR. This agreement furthers our vision of providing artists and songwriters not just a financial exit, but also a vehicle committed to respecting and treasuring their artistry.”

Jenny Box, Partner at KKR, said, “We are excited to invest in ZZ Top’s iconic music and we look forward to collaborating with BMG and ZZ Top to further amplify the reach of their catalogue.”

KKR is investing in the catalogue through its private credit investment funds and vehicles and will own its interest in the music through its recently launched Chord Music Partners platform. Latham & Watkins LLP served as advisor to KKR on the transaction.

About BMG
Founded in 2008, BMG is both record label and music publisher in one, the first new global player in the music business of the streaming age. Named in 2020 one of the world’s Most Innovative Companies by Fast Company, BMG’s pitch is unique – a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG’s 19 offices across 12 core music markets now represent over 3m songs and recordings, and thousands of artists and songwriters attracted by its fresh approach which now includes production music, film and books as well as music publishing and recordings. BMG is owned by international media, services and education company Bertelsmann, whose other content businesses include the broadcaster RTL Group, the trade book publisher Penguin Random House and the magazine publisher Gruner + Jahr. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with.

About KKR
KKR is a leading global investment firm that offers alternative asset management and capital markets and insurance solutions. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and supporting growth in its portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds. KKR’s insurance subsidiaries offer retirement, life and reinsurance products under the management of The Global Atlantic Financial Group. References to KKR’s investments may include the activities of its sponsored funds and insurance subsidiaries. For additional information about KKR & Co. Inc. (NYSE: KKR), please visit KKR’s website at and on Twitter @KKR_Co.

For BMG:
Global: Steve Redmond
US: Paki Newell

For KKR:
Cara Major or Miles Radcliffe-Trenner

Source: KKR